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A Fuat Firat

Biographic Data

ID3684532
NAMEA Fuat Firat
GIVEN NAMESA Fuat
FAMILY NAMEFirat
SIGNATUREFIRAT A F
AFFILIATIONSThe University of Texas Rio Grande Valley
VERIFIEDNo
TOTAL WORKS11
TOTAL CITATIONS170
AUTHOR COUNT10
EDITOR COUNT1
FIRST PUBLICATION YEAR1983
LATEST PUBLICATION YEAR2026
H-INDEX2
  • Digital Labour in Global Marketscapes

    Open Access•Nikhilesh Dholakia, A Fuat Fırat et al.•ARTICLE•Management and Labour Studies•2026

    While globalized digital labour has been happening for many decades, there is a steady ongoing shift to digital labour being performed for free by consumers worldwide, in multiple ways, that enhance the bottom lines of mega-tech companies that own social media platforms and artificial intelligence (AI) platforms. Without the benefits of capturing the uncompensated digital labour of billions of global consumers, the big tech companies would be in …

  • Crisis of communication in late modern market culture

    A Fuat Fırat, A Fuat Firat•ARTICLE•Consumption Markets & Culture•2026

    In this article, I examine the state of communications technologies and their impacts on humanity, and I maintain that we are experiencing a crisis. To understand how we got here, I briefly discuss the development of iconographic culture in modernity, the characteristics of iconographic communications, and the subsequent changes in the structure of knowledge. I further discuss the impacts of digitalization and AI. Finally, I observe the nature of…

  • A note from the outgoing Co-Editors in Chief

    A Fuat Firat, Alladi Venkatesh•ARTICLE•Consumption Markets & Culture•2008

  • Welcoming the DVD Issue

    A Fuat Fırat, A Fuat Firat•ARTICLE•Consumption Markets & Culture•2005

  • Consuming People: From Political Economy to Theatres of Consumption

    A Fuat Fırat, Nikhilesh Dholakia et al.•BOOK•Consuming People: From Political…•2003

    Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate. This revealing book provides an incisive treatment of consumption on a global scale from a cultural, philosophical and business perspective. Beginning with an analysis of how a dominant form of consumption pattern took hold in modern, capita…

  • Consumption, Commodity, and Culture

    A Fuat Fırat, A Fuat Firat•ARTICLE•NWSA Journal•1999

    One of the goals of feminism over the decades has been to create the new women, those who construct themselves independently of others. The plural is significant as a means of escaping from monolithic modernist definitions of the feminine and, thus, the female. The hope may be that women-and men-may finally find a cultural landscape that allows multiple constitutions of experience and being. In modernity, the assignment of the feminine to the sph…

  • Rethinking consumption

    A Fuat Fırat, A Fuat Firat•ARTICLE•Consumption Markets & Culture•1999•Cited by: 2•References: 3

  • “The play is the thing…”: Comments on Ben Fine's “playing the consumption game”

    A Fuat Fırat, A Fuat Firat et al.•ARTICLE•Consumption Markets & Culture•1997

    (1997). “The play is the thing...”: Comments on Ben Fine's “playing the consumption game”. Consumption Markets & Culture: Vol. 1, No. 3, pp. 297-302

  • Welcome to CMC

    A Fuat Fırat, A Fuat Firat•ARTICLE•Consumption Markets & Culture•1997•Cited by: 4

  • Liberatory Postmodernism and the Reenchantment of Consumption

    A Fuat Fırat, A Fuat Firat et al.•ARTICLE•Journal of Consumer Research•1995•Cited by: 163

    In this article, we elaborate on various key ideas about consumption and consumer from a theoretical position that we have labeled “liberatory postmodernism.” By unmasking the limitations of modernism that have to do with the onerous nature of its metanarratives and narrow conventionalism, we show that postmodern developments offer alternate visions of consumption processes that have an emancipatory potential. The analysis in our article begins w…

  • From social psychology to political economy: A model of energy use behavior

    Open Access•Ruby Roy Dholakia, Nikhilesh Dholakia et al.•ARTICLE•Journal of Economic Psychology•1983•Cited by: 1•References: 16

  • Liberatory Postmodernism and the Reenchantment of Consumption

    A Fuat Fırat, A Fuat Firat et al.•ARTICLE•Journal of Consumer Research•1995•Cited by: 163

    In this article, we elaborate on various key ideas about consumption and consumer from a theoretical position that we have labeled “liberatory postmodernism.” By unmasking the limitations of modernism that have to do with the onerous nature of its metanarratives and narrow conventionalism, we show that postmodern developments offer alternate visions of consumption processes that have an emancipatory potential. The analysis in our article begins w…

  • Welcome to CMC

    A Fuat Fırat, A Fuat Firat•ARTICLE•Consumption Markets & Culture•1997•Cited by: 4

  • Rethinking consumption

    A Fuat Fırat, A Fuat Firat•ARTICLE•Consumption Markets & Culture•1999•Cited by: 2•References: 3

  • From social psychology to political economy: A model of energy use behavior

    Open Access•Ruby Roy Dholakia, Nikhilesh Dholakia et al.•ARTICLE•Journal of Economic Psychology•1983•Cited by: 1•References: 16

  • From social psychology to political economy: A model of energy use behavior

    Open Access•Ruby Roy Dholakia, Nikhilesh Dholakia et al.•ARTICLE•Journal of Economic Psychology•1983•Cited by: 1•References: 16

  • Liberatory Postmodernism and the Reenchantment of Consumption

    A Fuat Fırat, A Fuat Firat et al.•ARTICLE•Journal of Consumer Research•1995•Cited by: 163

    In this article, we elaborate on various key ideas about consumption and consumer from a theoretical position that we have labeled “liberatory postmodernism.” By unmasking the limitations of modernism that have to do with the onerous nature of its metanarratives and narrow conventionalism, we show that postmodern developments offer alternate visions of consumption processes that have an emancipatory potential. The analysis in our article begins w…

  • “The play is the thing…”: Comments on Ben Fine's “playing the consumption game”

    A Fuat Fırat, A Fuat Firat et al.•ARTICLE•Consumption Markets & Culture•1997

    (1997). “The play is the thing...”: Comments on Ben Fine's “playing the consumption game”. Consumption Markets & Culture: Vol. 1, No. 3, pp. 297-302

  • Welcome to CMC

    A Fuat Fırat, A Fuat Firat•ARTICLE•Consumption Markets & Culture•1997•Cited by: 4

  • Consumption, Commodity, and Culture

    A Fuat Fırat, A Fuat Firat•ARTICLE•NWSA Journal•1999

    One of the goals of feminism over the decades has been to create the new women, those who construct themselves independently of others. The plural is significant as a means of escaping from monolithic modernist definitions of the feminine and, thus, the female. The hope may be that women-and men-may finally find a cultural landscape that allows multiple constitutions of experience and being. In modernity, the assignment of the feminine to the sph…

  • Rethinking consumption

    A Fuat Fırat, A Fuat Firat•ARTICLE•Consumption Markets & Culture•1999•Cited by: 2•References: 3

  • Consuming People: From Political Economy to Theatres of Consumption

    A Fuat Fırat, Nikhilesh Dholakia et al.•BOOK•Consuming People: From Political…•2003

    Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate. This revealing book provides an incisive treatment of consumption on a global scale from a cultural, philosophical and business perspective. Beginning with an analysis of how a dominant form of consumption pattern took hold in modern, capita…

  • Welcoming the DVD Issue

    A Fuat Fırat, A Fuat Firat•ARTICLE•Consumption Markets & Culture•2005

  • A note from the outgoing Co-Editors in Chief

    A Fuat Firat, Alladi Venkatesh•ARTICLE•Consumption Markets & Culture•2008

  • Digital Labour in Global Marketscapes

    Open Access•Nikhilesh Dholakia, A Fuat Fırat et al.•ARTICLE•Management and Labour Studies•2026

    While globalized digital labour has been happening for many decades, there is a steady ongoing shift to digital labour being performed for free by consumers worldwide, in multiple ways, that enhance the bottom lines of mega-tech companies that own social media platforms and artificial intelligence (AI) platforms. Without the benefits of capturing the uncompensated digital labour of billions of global consumers, the big tech companies would be in …

  • Crisis of communication in late modern market culture

    A Fuat Fırat, A Fuat Firat•ARTICLE•Consumption Markets & Culture•2026

    In this article, I examine the state of communications technologies and their impacts on humanity, and I maintain that we are experiencing a crisis. To understand how we got here, I briefly discuss the development of iconographic culture in modernity, the characteristics of iconographic communications, and the subsequent changes in the structure of knowledge. I further discuss the impacts of digitalization and AI. Finally, I observe the nature of…

Sociology (7 works) · Aesthetics (5 works) · Business (5 works) · Economics (5 works) · Art (4 works) · Advertising (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Fashion and Cultural Textiles (2 works) · Globalization and Cultural Identity (2 works)

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