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Arundhati Bhattacharyya

Biographic Data

ID3684583
NAMEArundhati Bhattacharyya
GIVEN NAMESArundhati
FAMILY NAMEBhattacharyya
SIGNATUREBHATTACHARYYA A
AFFILIATIONSDepartment of Marketing, Indian Institute of Management, Udaipur, India
ORCID0000-0003-2049-0513
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS2
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR2019
LATEST PUBLICATION YEAR2019
H-INDEX1
  • Consumer resilience and subservience in technology consumption by the poor

    Arundhati Bhattacharyya, Russell William Belk•ARTICLE•Consumption Markets & Culture•2019•Cited by: 2•References: 53

    Consumer technology theorists have explored technology consumption primarily through a de-linked, individualistic lens. We augment existing theories on technology consumption by widening the scope of the theorizing lens to include the role of class-based societal domination on consumption by the oppressed. We show that the poor respond to oppression by practices that go beyond non-compliance and subterfuge. We highlight the overlooked phenomenon …

  • Consumer resilience and subservience in technology consumption by the poor

    Arundhati Bhattacharyya, Russell William Belk•ARTICLE•Consumption Markets & Culture•2019•Cited by: 2•References: 53

    Consumer technology theorists have explored technology consumption primarily through a de-linked, individualistic lens. We augment existing theories on technology consumption by widening the scope of the theorizing lens to include the role of class-based societal domination on consumption by the oppressed. We show that the poor respond to oppression by practices that go beyond non-compliance and subterfuge. We highlight the overlooked phenomenon …

  • Consumer resilience and subservience in technology consumption by the poor

    Arundhati Bhattacharyya, Russell William Belk•ARTICLE•Consumption Markets & Culture•2019•Cited by: 2•References: 53

    Consumer technology theorists have explored technology consumption primarily through a de-linked, individualistic lens. We augment existing theories on technology consumption by widening the scope of the theorizing lens to include the role of class-based societal domination on consumption by the oppressed. We show that the poor respond to oppression by practices that go beyond non-compliance and subterfuge. We highlight the overlooked phenomenon …

Consumption (sociology (1 works) · Digital Economy and Work Transformation (1 works) · Dignity (1 works) · Economics (1 works) · Individualism (1 works) · Innovation and Socioeconomic Development (1 works) · Law (1 works) · Law (1 works) · Market economy (1 works) · Oppression (1 works)

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