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Bohyeong Kim

Biographic Data

ID3692920
NAMEBohyeong Kim
GIVEN NAMESBohyeong
FAMILY NAMEKim
SIGNATUREKIM B
AFFILIATIONSVanderbilt University
ORCID0000-0002-8177-9444
VERIFIEDYes
TOTAL WORKS7
TOTAL CITATIONS5
AUTHOR COUNT7
EDITOR COUNT0
FIRST PUBLICATION YEAR2016
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Feminist economicus: Popular feminism, popular finance, and the making of the economic woman in South Korea

    Open Access•Bohyeong Kim•ARTICLE•Cultural Studies•2026

  • Critically Capitalist: The Spirit of Asset Capitalism in South Korea

    Bohyeong Kim•BOOK•Critically Capitalist•2025

    Critically Capitalist presents an ethnography of South Korea’s asset seekers, including amateur stock investors, real estate enthusiasts, and money coaches, to demonstrate how financialized asset capitalism is sustained. As they hunt for profit margins, rent, and dividends, they simultaneously critique capitalism and posit their pursuit of assets as a form of resistance. Bohyeong Kim theorizes this new spirit of capitalism in South Korea as “crit…

  • Entertaining the stock market and speculative communities: South Korea's television-financial complex and Kakao's March of the Ants

    Open Access•Bohyeong Kim•ARTICLE•Journal of Cultural Economy•2025•References: 33

  • South Korea’s Megacorp and super app: Kakao’s paths to market dominance

    Open Access•Bohyeong Kim•ARTICLE•Media Culture & Society•2024•Cited by: 1•References: 9

    This paper traces Kakao’s corporate strategies—with a focus on conglomeration and valuation—in order to trace how the company’s trajectory led to its current status as a near-monopoly. Starting as a chat app which now has 43 million active users in South Korea, Kakao became a conglomerate by expanding its operations across different business sectors such as transportation, entertainment, fintech, etc. Kakao’s diversification of businesses and con…

  • Thrift Television in South Korea: The Long Recession and the Financial Makeover of Female Consumers in Homo Economicus (EBS)

    Open Access•Bohyeong Kim•ARTICLE•Television & New Media•2021•Cited by: 1•References: 10

    This article explores South Korean “thrift” television by examining Homo Economicus (EBS), a reality TV show that challenged participants to save ten thousand dollars in six months with guidance from financial advisors. Situating thrift television within the broader sociohistorical context of the long recession after the 1997 Asian financial crisis, I show how Homo Economicus suggested frugality as a way of life in a time of precarity and economi…

  • The ecosystem of a ‘wealth-tech’ culture: The birth of networked financial subjects in South Korea

    Open Access•Bohyeong Kim•ARTICLE•Media Culture & Society•2020•Cited by: 3•References: 39

    Starting with an online financial community in South Korea, this article explores the simultaneous production of a new form of subjectivity and a networked ecosystem of financial cultures. Using a multi-sited ethnography to track the movements of users as they moved across different spaces, this article finds that users gifted financial information to each other, blended laity and expertise, and reappropriated financial communities into a third p…

  • Think rich, feel hurt: The critique of capitalism and the production of affect in the making of financial subjects in South Korea

    Bohyeong Kim•ARTICLE•Cultural Studies•2016

    This article describes the process of financial subjectification by observing a private educational programme on financial self-management in South Korea. ‘Wealth-tech’ is a popular Korean term that refers to techniques of personal finance and money-management. Ethnographic research on a private educational programme on the subject of wealth-tech brings to light justifying mechanisms of financial investments and moral foundations for the pursuit …

  • The ecosystem of a ‘wealth-tech’ culture: The birth of networked financial subjects in South Korea

    Open Access•Bohyeong Kim•ARTICLE•Media Culture & Society•2020•Cited by: 3•References: 39

    Starting with an online financial community in South Korea, this article explores the simultaneous production of a new form of subjectivity and a networked ecosystem of financial cultures. Using a multi-sited ethnography to track the movements of users as they moved across different spaces, this article finds that users gifted financial information to each other, blended laity and expertise, and reappropriated financial communities into a third p…

  • South Korea’s Megacorp and super app: Kakao’s paths to market dominance

    Open Access•Bohyeong Kim•ARTICLE•Media Culture & Society•2024•Cited by: 1•References: 9

    This paper traces Kakao’s corporate strategies—with a focus on conglomeration and valuation—in order to trace how the company’s trajectory led to its current status as a near-monopoly. Starting as a chat app which now has 43 million active users in South Korea, Kakao became a conglomerate by expanding its operations across different business sectors such as transportation, entertainment, fintech, etc. Kakao’s diversification of businesses and con…

  • Thrift Television in South Korea: The Long Recession and the Financial Makeover of Female Consumers in Homo Economicus (EBS)

    Open Access•Bohyeong Kim•ARTICLE•Television & New Media•2021•Cited by: 1•References: 10

    This article explores South Korean “thrift” television by examining Homo Economicus (EBS), a reality TV show that challenged participants to save ten thousand dollars in six months with guidance from financial advisors. Situating thrift television within the broader sociohistorical context of the long recession after the 1997 Asian financial crisis, I show how Homo Economicus suggested frugality as a way of life in a time of precarity and economi…

  • Think rich, feel hurt: The critique of capitalism and the production of affect in the making of financial subjects in South Korea

    Bohyeong Kim•ARTICLE•Cultural Studies•2016

    This article describes the process of financial subjectification by observing a private educational programme on financial self-management in South Korea. ‘Wealth-tech’ is a popular Korean term that refers to techniques of personal finance and money-management. Ethnographic research on a private educational programme on the subject of wealth-tech brings to light justifying mechanisms of financial investments and moral foundations for the pursuit …

  • The ecosystem of a ‘wealth-tech’ culture: The birth of networked financial subjects in South Korea

    Open Access•Bohyeong Kim•ARTICLE•Media Culture & Society•2020•Cited by: 3•References: 39

    Starting with an online financial community in South Korea, this article explores the simultaneous production of a new form of subjectivity and a networked ecosystem of financial cultures. Using a multi-sited ethnography to track the movements of users as they moved across different spaces, this article finds that users gifted financial information to each other, blended laity and expertise, and reappropriated financial communities into a third p…

  • Thrift Television in South Korea: The Long Recession and the Financial Makeover of Female Consumers in Homo Economicus (EBS)

    Open Access•Bohyeong Kim•ARTICLE•Television & New Media•2021•Cited by: 1•References: 10

    This article explores South Korean “thrift” television by examining Homo Economicus (EBS), a reality TV show that challenged participants to save ten thousand dollars in six months with guidance from financial advisors. Situating thrift television within the broader sociohistorical context of the long recession after the 1997 Asian financial crisis, I show how Homo Economicus suggested frugality as a way of life in a time of precarity and economi…

  • South Korea’s Megacorp and super app: Kakao’s paths to market dominance

    Open Access•Bohyeong Kim•ARTICLE•Media Culture & Society•2024•Cited by: 1•References: 9

    This paper traces Kakao’s corporate strategies—with a focus on conglomeration and valuation—in order to trace how the company’s trajectory led to its current status as a near-monopoly. Starting as a chat app which now has 43 million active users in South Korea, Kakao became a conglomerate by expanding its operations across different business sectors such as transportation, entertainment, fintech, etc. Kakao’s diversification of businesses and con…

  • Critically Capitalist: The Spirit of Asset Capitalism in South Korea

    Bohyeong Kim•BOOK•Critically Capitalist•2025

    Critically Capitalist presents an ethnography of South Korea’s asset seekers, including amateur stock investors, real estate enthusiasts, and money coaches, to demonstrate how financialized asset capitalism is sustained. As they hunt for profit margins, rent, and dividends, they simultaneously critique capitalism and posit their pursuit of assets as a form of resistance. Bohyeong Kim theorizes this new spirit of capitalism in South Korea as “crit…

  • Entertaining the stock market and speculative communities: South Korea's television-financial complex and Kakao's March of the Ants

    Open Access•Bohyeong Kim•ARTICLE•Journal of Cultural Economy•2025•References: 33

  • Feminist economicus: Popular feminism, popular finance, and the making of the economic woman in South Korea

    Open Access•Bohyeong Kim•ARTICLE•Cultural Studies•2026

Economics (5 works) · Political science (5 works) · Business (4 works) · Finance (4 works) · Housing, Finance, and Neoliberalism (4 works) · Sociology (4 works) · Advertising (2 works) · Cultural Industries and Urban Development (2 works) · Financial market (2 works) · Gender Studies (2 works)

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