Scott A Wright
Biographic Data
| ID | 3693818 |
|---|---|
| NAME | Scott A Wright |
| GIVEN NAMES | Scott A |
| FAMILY NAME | Wright |
| SIGNATURE | WRIGHT S A |
| AFFILIATIONS | Providence College |
| ORCID | 0000-0003-1154-0080 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1997 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Unleashing the Power of AI and Big Data for Advertising: A Framework for Intensive Longitudinal Mediation When Using AI to Study Advertising Effectiveness
AI and big data provide advertisers unparalleled access to a continuous stream of real-time data. However, current approaches fail to address the analytical challenges associated with this data, particularly for advertising researchers exploring psychological processes. This work illuminates how intensive longitudinal mediation can address these issues by providing insights into the underlying processes through which advertising effects occur, in…
The Negative Effect of Low Belonging on Consumer Responses to Sustainable Products
Circumventing resistance to novel information: Piquing curiosity through strategic information revelation
The Many Manipulations of Morty Mouse: Children's Stories and the Parental Encouragement of Altruism
Most analyses of children's stories share the assumption that stories are told to children to influence their behavior. This paper explores how the analysis of stories can provide insight into social strategies used by people interacting within their cultural context. To demonstrate the potential of this approach, we created multiple versions of an original children's story to explore attitudes of college students toward the form of social intera…
On Cultural-Selection Mechanics
On Cultural-Selection Mechanics
The Many Manipulations of Morty Mouse: Children's Stories and the Parental Encouragement of Altruism
Most analyses of children's stories share the assumption that stories are told to children to influence their behavior. This paper explores how the analysis of stories can provide insight into social strategies used by people interacting within their cultural context. To demonstrate the potential of this approach, we created multiple versions of an original children's story to explore attitudes of college students toward the form of social intera…
Circumventing resistance to novel information: Piquing curiosity through strategic information revelation
The Negative Effect of Low Belonging on Consumer Responses to Sustainable Products
Unleashing the Power of AI and Big Data for Advertising: A Framework for Intensive Longitudinal Mediation When Using AI to Study Advertising Effectiveness
AI and big data provide advertisers unparalleled access to a continuous stream of real-time data. However, current approaches fail to address the analytical challenges associated with this data, particularly for advertising researchers exploring psychological processes. This work illuminates how intensive longitudinal mediation can address these issues by providing insights into the underlying processes through which advertising effects occur, in…
Psychology (4 works) · Social Psychology (3 works) · Sociology (3 works) · Business (2 works) · Computer Science (2 works) · Evolutionary Game Theory and Cooperation (2 works) · History (2 works) · Marketing (2 works) · Political science (2 works) · Advertising (1 works)