Arvind Singhal
Datos Biográficos
| ID | 3697455 |
|---|---|
| NOMBRE | Arvind Singhal |
| NOMBRES | Arvind |
| APELLIDO | Singhal |
| FIRMA | SINGHAL A |
| AFILIACIONES | Ohio University |
| ORCID | 0000-0001-7058-3932 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 44 |
| TOTAL DE CITAS | 188 |
| TOTAL COMO AUTOR | 41 |
| TOTAL COMO EDITOR | 3 |
| PRIMER AÑO DE PUBLICACIÓN | 1988 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 8 |
Enabling interactive knowledge mobilisation through the positive deviance (PD) approach for youth inclusion in Norway
The article argues that PD represents a promising strategy for interactive knowledge mobilisation by reconfiguring the relationship between evidence, policy and practice. It contributes to debates on co-creation and knowledge use by demonstrating how practice-based knowledge can act as a driver of change. Certain limitations related to institutional scalability are discussed. The findings have implications for research, policy and practice addres…
Handbook of Communication and Development
The Role of the Communication Discipline to Tackle Covid-19
New directions for diffusion of innovations research
Teaching and Learning About Positive Deviance
The National Communication Association’s learning outcomes in communication (LOCs) outline what students in the communication discipline need to know and do. This article argues that by teaching and learning about the Positive Deviance (PD) approach in classrooms, LOCs can be effectively promoted. Pedagogy around the PD approach can create conditions for learners to become deeply knowledgeable about how cognition operates, and deliver such global…
Audience-centered discourses in communication and social change
In a world where development is unequal and dominant discourses are strident, communication strategies that both listen and speak to the needs and aspirations of the marginalized are few and far between. In this article, we investigated Main Kuch Bhi Kar Sakti Hoon (MKBKSH), an entertainment-education initiative in India that strategically utilized storytelling on television, radio and digital platforms to question and challenge hegemonic patriar…
East Los High
Latina/o Americans are at high risk for sexually transmitted infections and adolescent pregnancies. Needed urgently are innovative health promotion approaches that are engaging and culturally sensitive. East Los High is a transmedia edutainment program aimed at young Latina/o Americans. It embeds educational messages in entertainment narratives across digital platforms to promote sexual and reproductive health. We employed online analytics tracki…
Health Communication
The Rising Tide of Entertainment–Education in Communication Campaigns
Introduction
Act one: fairy tales are more than true About a century ago, noted British author and novelist, Gilbert Keith Chesterton, who had a gift for using proverbs, metaphors and allegories, wrote: 'Fairy tales are more than true: not because they tell us that dragons exist, but because they tell us that dragons can be beaten' (Chesterton in Medley 2012: 1). Chesterton's pithy sentence celebrates the potential that lurks in stories: the power to attract …
Enhancing the persuasive influence of entertainment-education events
The present article presents a rhetorical and aesthetic framework to create an entertainment-education (EE) narrative with high potential for persuasive influence. The researchers introduce the notion of an 'EE event' and its 'change potential', proposing three different models – the reinforcement model, the change model and the entrenchment model – to understand how certain narrative mechanisms influence the change potential of an EE event. The …
Everett M. Rogers, an intercultural life
Chipko Environmental Movement Media (India)
Out of the darkness of centuries
Television Drama, Narrative Engagement and Audience Buying Behavior
In the past few years, the popularity of Korean television dramas, songs and movies has skyrocketed in countries of North and Southeast Asia. This huge wave of Korean pop culture is referred to as the Hanryu (the Korean wave). One of the most significant trendsetters of the Hanryu was the Korean television drama Winter Sonata, which was remarkably popular in every Asian country where it was broadcast. The present article investigates the percepti…
Analysing social-change practice in the Peruvian Amazon through a feminist reading of participatory communication research
This article analyses the social-change practices of Minga Perú, an NGO in the Peruvian Amazon which promotes gender equality and reproductive health through radio broadcasts and community-based interventions. This analysis, grounded in participatory research methods, reveals a feminist and gender-equitable approach, allowing participants to take the role of leader rather than of passive research subject. Such participatory research methods helpe…
The Sada Says `We Women Have Our Rights
This study analyses Voice for Humanity's (VFH) Sada initiative to promote women's rights, citizen participation and civic education during the Afghan parliamentary elections in 2005. A qualitative assessment was conducted to gain an in-depth understanding of how Afghan women, in particular, utilized the Sada device. This research, positioned within current literature on information communication technology (ICT) and gender, views the Sada device …
Participatory photography as theory, method and praxis
In this article I analyse the role of photographs, generated in a participatory manner, in enter tainment-education practice and research. The main tenets of participatory communication as well as certain notable experiences in using participatory photography are discussed. Our experience with using participatory photography with listeners of an entertainment-edu cation radio initiative in Bihar, India, where participants combined introspection, …
Hanryu Sweeps East Asia
The present article analyzes the popularity of Winter Sonata (a South Korean television series) among Japanese audiences, especially among middle-aged women, and the impact of the accompanying hanryu phenomenon (the current fad for every aspect of South Korean popular culture) on Japanese society. Various types of primary and archival data were collected including in-depth qualitative interview surveys from 33 female Japanese viewers of Winter So…
Communication of Innovations
Everett M. Rogers, 1931-2004, communications scholar and pioneer of diffusion of innovations theory; contributed articles.
Pencils and Photos as Tools of Communicative Research and Praxis
The present article analyzes the communication for social change activities of Minga Perú, a non-governmental organization in the Peruvian Amazon. Minga Perú broadcasts a popular radio program, Bienvenida Salud (Welcome Health), in the Amazonas, and carries out several community-based empowerment activities for local women. The authors’ data-collection procedures in the Peruvian Amazon included ordinary communicative tools, such as pencils and ph…
(Dis)similar Readings
The present article compares Indian and American audiences’ interpretations of the Hollywood sitcom Friends. The article is guided by Olson’s narrative transparency theory, which posits transparency as ‘the capability of certain texts to seem familiar regardless of their origin, to seem a part of one’s own culture, even though they have been crafted elsewhere’. Thirty-seven regular viewers of Friends in India and 35 from the US were interviewed p…
The Role of Popular Narratives in Stimulating the Public Discourse on Hiv and Aids
The purpose of the present article is to analyze the role of a popular Hindi film, Phir Milenge (We Will Meet Again), in stimulating the AIDS‐related public discourse in India. Starring mega‐actors and directed by an award‐winning director, the Bollywood Hindi film Phir Milenge exemplifies what is commonly referred to as the entertainment‐education communication strategy. We discuss the entertainment‐education strategy in HIV/AIDS prevention, inc…
Indian Audience Interpretations of Health-Related Content in the Bold and the Beautiful
This article explores the meanings given by Indian viewers to a series of health-related episodes dealing with ‘Tony’s HIV’ in the Hollywood television soap opera, The Bold and the Beautiful. Forty-two respondents in six focus group interviews and in 17 in-depth personal interviews were asked for their interpretations of this television health content. Indian respondents interpreted the sexual explicitness and the assertiveness of female characte…
The Status of Entertainment-Education Worldwide
Detective Vijay is commissioned by an urban Indian family to check out the background of a young rural woman, whom they wish their son to marry. When Vijay arrives in her village, he discovers the young woman is missing and her family is trying to cover upher disappearance.Whenher body is found in the village well, Vijay investigates the death. Through a maze of intrigue and suspense, Vijay discovers that the young woman was a childhood friend of…
A Theoretical Agenda for Entertainment?Education
With the growing number of entertainment-education (E-E) interventions worldwide, and the extensive evaluation research on their impacts, the time is ripe to explore in-depth the theoretical underpinnings of entertainment-education. This introductory article provides a historical background to this special issue of Communication Theory on entertainment-education, and charts a 5-pronged theoretical agenda for future research on entertainment-educa…
Organizing for social change within concertive control systems
The Grameen (“rural”) Bank organizes grassroots micro‐enterprises for productive self‐employment and social change among the poorest of the poor in Bangladesh. It provides collateral‐free loans and various social services for the poor, but maintains a 99 percent loan recovery rate. Many of the bank's more than two million members, 94 percent of whom are women, attribute their present well‐being to its ameliorative qualities. Using the theory of c…
Pencils and Photos as Tools of Communicative Research and Praxis
The present article analyzes the communication for social change activities of Minga Perú, a non-governmental organization in the Peruvian Amazon. Minga Perú broadcasts a popular radio program, Bienvenida Salud (Welcome Health), in the Amazonas, and carries out several community-based empowerment activities for local women. The authors’ data-collection procedures in the Peruvian Amazon included ordinary communicative tools, such as pencils and ph…
Hanryu Sweeps East Asia
The present article analyzes the popularity of Winter Sonata (a South Korean television series) among Japanese audiences, especially among middle-aged women, and the impact of the accompanying hanryu phenomenon (the current fad for every aspect of South Korean popular culture) on Japanese society. Various types of primary and archival data were collected including in-depth qualitative interview surveys from 33 female Japanese viewers of Winter So…
Participatory photography as theory, method and praxis
In this article I analyse the role of photographs, generated in a participatory manner, in enter tainment-education practice and research. The main tenets of participatory communication as well as certain notable experiences in using participatory photography are discussed. Our experience with using participatory photography with listeners of an entertainment-edu cation radio initiative in Bihar, India, where participants combined introspection, …
Cultural Shareability, Archetypes and Television Soaps
The Japanese television soap opera Oshin, which has been broadcast in 47 countries to date, has emotionally stirred worldwide audiences as no previous television series. One reason for Oshin's audience popularity in several culturally diverse countries is the universal appeal of its archetypical central character, Oshin. This article analyzes the Oshin phenomenon in Thailand. We seek answers to eight questions dealing with Oshin's history in Thai…
Television soap operas for development in India1
During the 19805, television audiences have expanded tremendously in such Third World nations as Mexico, Brazil, the People's Republic of China (Rogers and others, 1985), and India. For the first time, television broadcasting is reaching a sizeable audience in Third World countries: For example, approximately half of China's 1 billion population, and 80 million of India's 800 million people. These millions of new television viewers offer a huge p…
Dialectic of Control and Emancipation in Organizing for Social Change
In recent years, the Grameen (rural) Bank of Bangladesh gained international fame for successfully organizing grassroots microenterprises for productive self-employment and social change. The Grameen Bank provides collateral-free loans and various social services for the poor, charging 20% interest on capital2 and yet maintaining a 99% loan recovery rate. Many of the bank's 1.9 million members, of whom 94% are women, attribute their present well-…
Television Drama, Narrative Engagement and Audience Buying Behavior
In the past few years, the popularity of Korean television dramas, songs and movies has skyrocketed in countries of North and Southeast Asia. This huge wave of Korean pop culture is referred to as the Hanryu (the Korean wave). One of the most significant trendsetters of the Hanryu was the Korean television drama Winter Sonata, which was remarkably popular in every Asian country where it was broadcast. The present article investigates the percepti…
Reconstructing the story of Simplemente Maria, the most popular telenovela in Latin America of all time
The purpose of the present paper is to investigate a spectacular mass media phe nomenon that occurred some twenty-five years ago: The case of a highly popular Peruvian telenovela Simplemente Maria ('Simply Mary'), which to this date is considered by many as the most popular television program of all time in Peru and in most countries of Latin America. Our methods of data-collection activities in reconstructing the history of Simplemente Maria are…
Harnessing the potential of entertainment-education telenovelas
The enormous economic, political and social problems of the developing world call for creating effective, equitable, and socially responsible mass media programs that will solve human problems and benefit society. The present article investigates the use of the entertainment-education strategy in mass communication, especially focusing on the potential of telenovelas in addressing problems of national development. We trace the diffusion of the en…
East Los High
Latina/o Americans are at high risk for sexually transmitted infections and adolescent pregnancies. Needed urgently are innovative health promotion approaches that are engaging and culturally sensitive. East Los High is a transmedia edutainment program aimed at young Latina/o Americans. It embeds educational messages in entertainment narratives across digital platforms to promote sexual and reproductive health. We employed online analytics tracki…
Organizing for Social Change Through Cooperative Action
Journal Article Organizing for Social Change Through Cooperative Action: Get access Michael J. Papa, Michael J. Papa 1Michael J. Papa (PhD, Temple University) is an associate professor in the Department of Educational Studies at Ohio University. Search for other works by this author on: Oxford Academic Google Scholar Arvind Singhal, Arvind Singhal 2Arvind Singhal (PhD, University of Southern California) is an associate professor, School of Interp…
Incorporating ambiguity and archetypes in entertainment-education programming
Entertainment-education programming represents a promising media strategy in development communication that can increase audiences' knowledge about social issues, create favorable attitudes, and change their overt behaviors on such topics as family planning, gender equality, and child development. This article draws upon the fields of development and organizational communication, psychology, and literary criticism to analyze the audience success …
Ke Wang, a Chinese television soap opera with a message
China's first domestically-produced, long-running television soap opera, Ke Wang ('Aspirations'), was immensely popular with its audiences since it was first broadcast on a local Beijing television station in October, 1990. An audience of at least 550 million people in China watched Ke Wang, the largest audience in any single country for any television program. While Ke Wang was designed primarily to entertain people, it addressed many of the imp…
Introduction
Act one: fairy tales are more than true About a century ago, noted British author and novelist, Gilbert Keith Chesterton, who had a gift for using proverbs, metaphors and allegories, wrote: 'Fairy tales are more than true: not because they tell us that dragons exist, but because they tell us that dragons can be beaten' (Chesterton in Medley 2012: 1). Chesterton's pithy sentence celebrates the potential that lurks in stories: the power to attract …
Analysing social-change practice in the Peruvian Amazon through a feminist reading of participatory communication research
This article analyses the social-change practices of Minga Perú, an NGO in the Peruvian Amazon which promotes gender equality and reproductive health through radio broadcasts and community-based interventions. This analysis, grounded in participatory research methods, reveals a feminist and gender-equitable approach, allowing participants to take the role of leader rather than of passive research subject. Such participatory research methods helpe…
(Dis)similar Readings
The present article compares Indian and American audiences’ interpretations of the Hollywood sitcom Friends. The article is guided by Olson’s narrative transparency theory, which posits transparency as ‘the capability of certain texts to seem familiar regardless of their origin, to seem a part of one’s own culture, even though they have been crafted elsewhere’. Thirty-seven regular viewers of Friends in India and 35 from the US were interviewed p…
The Sada Says `We Women Have Our Rights
This study analyses Voice for Humanity's (VFH) Sada initiative to promote women's rights, citizen participation and civic education during the Afghan parliamentary elections in 2005. A qualitative assessment was conducted to gain an in-depth understanding of how Afghan women, in particular, utilized the Sada device. This research, positioned within current literature on information communication technology (ICT) and gender, views the Sada device …
Empowerment and Communication
Empowerment is the process through which individuals perceive that they control situations. Such perceived agency is a fundamental behavior change, which often leads to many other behavior changes. The present chapter synthesizes research on empowerment and communication in the developing nations of Latin American, Africa, and Asia. Several investigations into the empowerment of underdogs in society are examined, including (a) women dairy farmers…
Ethical Considerations of Promoting Prosocial Messages Through the Popular Media
Efficacy in Letter-Writing to an Entertainment-Education Radio Serial
The influence of efficacy, both self and collective, in the adoption of prosocial behaviors has not been examined in the context of large-scale communication campaigns that use mass media interventions. Our purpose is to identify efficacious dimensions in letter-writers' communication to an entertainment-education radio drama serial in India. An entertainment-education program can influence audience members' sense of efficacy, an effect that can …
Melodramatic Television Serials
Television soap operas for development in India1
During the 19805, television audiences have expanded tremendously in such Third World nations as Mexico, Brazil, the People's Republic of China (Rogers and others, 1985), and India. For the first time, television broadcasting is reaching a sizeable audience in Third World countries: For example, approximately half of China's 1 billion population, and 80 million of India's 800 million people. These millions of new television viewers offer a huge p…
The Diffusion of Grameen Bank in Bangladesh
Despite many decades of efforts to alleviate rural poverty, the number of rural poor in developing countries is steadily rising. Amid the general gloom and doom of failed poverty-focused programs, one bright spot is the experience of the Grameen (rural) Bank in Bangladesh. The Grameen Bank represents a radical institutional innovation because it provides collateral-free loans and various social services to poor Bangladeshis yet maintains a loan r…
Ke Wang, a Chinese television soap opera with a message
China's first domestically-produced, long-running television soap opera, Ke Wang ('Aspirations'), was immensely popular with its audiences since it was first broadcast on a local Beijing television station in October, 1990. An audience of at least 550 million people in China watched Ke Wang, the largest audience in any single country for any television program. While Ke Wang was designed primarily to entertain people, it addressed many of the imp…
Ethical Considerations of Promoting Prosocial Messages Through the Popular Media
Modern Management Theories
Harnessing the potential of entertainment-education telenovelas
The enormous economic, political and social problems of the developing world call for creating effective, equitable, and socially responsible mass media programs that will solve human problems and benefit society. The present article investigates the use of the entertainment-education strategy in mass communication, especially focusing on the potential of telenovelas in addressing problems of national development. We trace the diffusion of the en…
Melodramatic Television Serials
Dialectic of Control and Emancipation in Organizing for Social Change
In recent years, the Grameen (rural) Bank of Bangladesh gained international fame for successfully organizing grassroots microenterprises for productive self-employment and social change. The Grameen Bank provides collateral-free loans and various social services for the poor, charging 20% interest on capital2 and yet maintaining a 99% loan recovery rate. Many of the bank's 1.9 million members, of whom 94% are women, attribute their present well-…
Reconstructing the story of Simplemente Maria, the most popular telenovela in Latin America of all time
The purpose of the present paper is to investigate a spectacular mass media phe nomenon that occurred some twenty-five years ago: The case of a highly popular Peruvian telenovela Simplemente Maria ('Simply Mary'), which to this date is considered by many as the most popular television program of all time in Peru and in most countries of Latin America. Our methods of data-collection activities in reconstructing the history of Simplemente Maria are…
Incorporating ambiguity and archetypes in entertainment-education programming
Entertainment-education programming represents a promising media strategy in development communication that can increase audiences' knowledge about social issues, create favorable attitudes, and change their overt behaviors on such topics as family planning, gender equality, and child development. This article draws upon the fields of development and organizational communication, psychology, and literary criticism to analyze the audience success …
Organizing for social change within concertive control systems
The Grameen (“rural”) Bank organizes grassroots micro‐enterprises for productive self‐employment and social change among the poorest of the poor in Bangladesh. It provides collateral‐free loans and various social services for the poor, but maintains a 99 percent loan recovery rate. Many of the bank's more than two million members, 94 percent of whom are women, attribute their present well‐being to its ameliorative qualities. Using the theory of c…
Cultural Shareability, Archetypes and Television Soaps
The Japanese television soap opera Oshin, which has been broadcast in 47 countries to date, has emotionally stirred worldwide audiences as no previous television series. One reason for Oshin's audience popularity in several culturally diverse countries is the universal appeal of its archetypical central character, Oshin. This article analyzes the Oshin phenomenon in Thailand. We seek answers to eight questions dealing with Oshin's history in Thai…
Efficacy in Letter-Writing to an Entertainment-Education Radio Serial
The influence of efficacy, both self and collective, in the adoption of prosocial behaviors has not been examined in the context of large-scale communication campaigns that use mass media interventions. Our purpose is to identify efficacious dimensions in letter-writers' communication to an entertainment-education radio drama serial in India. An entertainment-education program can influence audience members' sense of efficacy, an effect that can …
Entertainment-Education and Social Change
Most past studies of entertainment-education programs have not provided an adequate theoretical explanation of the process through which community members enact system-level changes as a result of exposure to entertainment-education media message. Here we study the effects of an entertainment-education radio soap opera by means of an observational case study in one Indian village. We investigate the paradoxes, contradictions, and audience members…
Organizing for Social Change Through Cooperative Action
Journal Article Organizing for Social Change Through Cooperative Action: Get access Michael J. Papa, Michael J. Papa 1Michael J. Papa (PhD, Temple University) is an associate professor in the Department of Educational Studies at Ohio University. Search for other works by this author on: Oxford Academic Google Scholar Arvind Singhal, Arvind Singhal 2Arvind Singhal (PhD, University of Southern California) is an associate professor, School of Interp…
The Entertainment-Education Strategy in Communication Campaigns
A Theoretical Agenda for Entertainment?Education
With the growing number of entertainment-education (E-E) interventions worldwide, and the extensive evaluation research on their impacts, the time is ripe to explore in-depth the theoretical underpinnings of entertainment-education. This introductory article provides a historical background to this special issue of Communication Theory on entertainment-education, and charts a 5-pronged theoretical agenda for future research on entertainment-educa…
The Status of Entertainment-Education Worldwide
Detective Vijay is commissioned by an urban Indian family to check out the background of a young rural woman, whom they wish their son to marry. When Vijay arrives in her village, he discovers the young woman is missing and her family is trying to cover upher disappearance.Whenher body is found in the village well, Vijay investigates the death. Through a maze of intrigue and suspense, Vijay discovers that the young woman was a childhood friend of…
Entertainment-Education and Social Change
Contents: Preface. Part I: History and Theory. A. Singhal, E.M. Rogers, The Status of Entertainment-Education Worldwide. D. Poindexter, A History of Entertainment-Education, 1958-2000. P.T. Poitrow, E. de Fossard, Entertainment-Education as a Public Health Intervention. M. Sabido, The Origins of Entertainment-Education. A. Bandura, Social Cognitive Theory for Personal and Social Change by Enabling Media. W.J. Brown, B.P. Fraser, Celebrity Identif…
Empowerment and Communication
Empowerment is the process through which individuals perceive that they control situations. Such perceived agency is a fundamental behavior change, which often leads to many other behavior changes. The present chapter synthesizes research on empowerment and communication in the developing nations of Latin American, Africa, and Asia. Several investigations into the empowerment of underdogs in society are examined, including (a) women dairy farmers…
Indian Audience Interpretations of Health-Related Content in the Bold and the Beautiful
This article explores the meanings given by Indian viewers to a series of health-related episodes dealing with ‘Tony’s HIV’ in the Hollywood television soap opera, The Bold and the Beautiful. Forty-two respondents in six focus group interviews and in 17 in-depth personal interviews were asked for their interpretations of this television health content. Indian respondents interpreted the sexual explicitness and the assertiveness of female characte…
The Role of Popular Narratives in Stimulating the Public Discourse on Hiv and Aids
The purpose of the present article is to analyze the role of a popular Hindi film, Phir Milenge (We Will Meet Again), in stimulating the AIDS‐related public discourse in India. Starring mega‐actors and directed by an award‐winning director, the Bollywood Hindi film Phir Milenge exemplifies what is commonly referred to as the entertainment‐education communication strategy. We discuss the entertainment‐education strategy in HIV/AIDS prevention, inc…
Communication of Innovations
Everett M. Rogers, 1931-2004, communications scholar and pioneer of diffusion of innovations theory; contributed articles.
Pencils and Photos as Tools of Communicative Research and Praxis
The present article analyzes the communication for social change activities of Minga Perú, a non-governmental organization in the Peruvian Amazon. Minga Perú broadcasts a popular radio program, Bienvenida Salud (Welcome Health), in the Amazonas, and carries out several community-based empowerment activities for local women. The authors’ data-collection procedures in the Peruvian Amazon included ordinary communicative tools, such as pencils and ph…
(Dis)similar Readings
The present article compares Indian and American audiences’ interpretations of the Hollywood sitcom Friends. The article is guided by Olson’s narrative transparency theory, which posits transparency as ‘the capability of certain texts to seem familiar regardless of their origin, to seem a part of one’s own culture, even though they have been crafted elsewhere’. Thirty-seven regular viewers of Friends in India and 35 from the US were interviewed p…
Sociology (30 obras) · Political science (26 obras) · Art (17 obras) · Psychology (17 obras) · Entertainment (16 obras) · Media studies (16 obras) · Media Influence and Health (13 obras) · Computer Science (12 obras) · Media Studies and Communication (12 obras) · Advertising (11 obras)