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Ziqing Ye

Biographic Data

ID3702013
NAMEZiqing Ye
GIVEN NAMESZiqing
FAMILY NAMEYe
SIGNATUREYE Z
AFFILIATIONSFujian Normal University
ORCID0000-0002-6588-2839
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS0
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2018
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Who should sweeten the deal? Mismatch Appeasement Strategy in live-streaming selling

    Open Access•Yawen Liu, Yaru Shang et al.•ARTICLE•Humanities and Social Sciences…•2026

    Utility mismatch not only compromises customers’ satisfactions but may also damage brand reputation, ultimately harming brand profitability. To address this issue, this paper introduces Mismatch Appeasement Strategy (MAS) as a proactive post-purchase intervention and develops Stackelberg game models to examine which party, brands or key opinion leaders (KOLs) should initiate MAS. The results reveal that higher utility loss can benefit both partie…

  • How Do Adolescents’ Perceptions of Parenting and Their Behavior Shape Each Other? The Bidirectional Relationship Between Perceived Parenting Styles, Emotion Regulation, and Prosocial Behavior

    Open Access•Kunyan Wang, Yinghang Huang et al.•ARTICLE•Journal of Youth and Adolescence•2025•References: 67

  • The effect of childhood emotional abuse and neglect on disturbed dreaming frequency

    Bingbing Lin, Ziqing Ye et al.•ARTICLE•Dreaming•2024

  • Upright/skew metaphorical associations of moral concepts and their effects on face recognition

    Open Access•Cong-Xing Wang, Yu-qin Yang et al.•ARTICLE•Current Psychology•2023

  • Wenyang Huoxue Jiedu formula inhibits thin-cap fibroatheroma plaque formation via the Vegf/VEGFR signaling pathway

    Open Access•Shuang Chen, Ziqing Ye et al.•ARTICLE•Journal of Ethnopharmacology•2018

    WHJF inhibits TCFA formation by influencing the VEGF/VEGFR signaling pathway

No prominent works on this page.

  • Wenyang Huoxue Jiedu formula inhibits thin-cap fibroatheroma plaque formation via the Vegf/VEGFR signaling pathway

    Open Access•Shuang Chen, Ziqing Ye et al.•ARTICLE•Journal of Ethnopharmacology•2018

    WHJF inhibits TCFA formation by influencing the VEGF/VEGFR signaling pathway

  • Upright/skew metaphorical associations of moral concepts and their effects on face recognition

    Open Access•Cong-Xing Wang, Yu-qin Yang et al.•ARTICLE•Current Psychology•2023

  • The effect of childhood emotional abuse and neglect on disturbed dreaming frequency

    Bingbing Lin, Ziqing Ye et al.•ARTICLE•Dreaming•2024

  • How Do Adolescents’ Perceptions of Parenting and Their Behavior Shape Each Other? The Bidirectional Relationship Between Perceived Parenting Styles, Emotion Regulation, and Prosocial Behavior

    Open Access•Kunyan Wang, Yinghang Huang et al.•ARTICLE•Journal of Youth and Adolescence•2025•References: 67

  • Who should sweeten the deal? Mismatch Appeasement Strategy in live-streaming selling

    Open Access•Yawen Liu, Yaru Shang et al.•ARTICLE•Humanities and Social Sciences…•2026

    Utility mismatch not only compromises customers’ satisfactions but may also damage brand reputation, ultimately harming brand profitability. To address this issue, this paper introduces Mismatch Appeasement Strategy (MAS) as a proactive post-purchase intervention and develops Stackelberg game models to examine which party, brands or key opinion leaders (KOLs) should initiate MAS. The results reveal that higher utility loss can benefit both partie…

Psychology (3 works) · Cognition (2 works) · Developmental psychology (2 works) · Social Psychology (2 works) · Action Observation and Synchronization (1 works) · Angiogenesis (1 works) · Angiogenesis and VEGF in Cancer (1 works) · Appeasement (1 works) · Attachment and Relationship Dynamics (1 works) · Biochemistry (1 works)

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