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Zhifeng Gao

Biographic Data

ID3704460
NAMEZhifeng Gao
GIVEN NAMESZhifeng
FAMILY NAMEGao
SIGNATUREGAO Z
AFFILIATIONSUniversity of Florida
ORCID0000-0003-2984-8278
VERIFIEDYes
TOTAL WORKS18
TOTAL CITATIONS52
AUTHOR COUNT18
EDITOR COUNT0
FIRST PUBLICATION YEAR2014
LATEST PUBLICATION YEAR2025
H-INDEX4
  • United States consumers’ attitudes towards cell-based seafood

    Open Access•Sharon Xin Ying Chuah, Zhifeng Gao et al.•ARTICLE•Marine Policy•2025

  • Chinese consumers’ dish value

    Open Access•Erpeng Wang, Yefan Nian et al.•ARTICLE•British Food Journal•2025

    Purpose This paper aims to identify Chinese consumers’ dish value systems and investigate whether and to what extent their dish values vary by type of consumers. Design/methodology/approach We used a best–worst scaling (BWS) developed based on previous literature on food values and attributes of Chinese dishes to elicit Chinese consumers’ dish value structure. Then, we estimated each participant’s share of preferences for dish values and applied …

  • The influence of multicultural experience on attitudes towards new foods in the U.S

    Open Access•Yang Hu, Xumin Zhang et al.•ARTICLE•Appetite•2025•References: 55

  • Do color-coded Nutrition Facts Panels nudge the use of nutrition information

    Open Access•Xuqi Chen, Zhifeng Gao et al.•ARTICLE•Food Policy•2024•References: 2

  • Perception shifts in seafood consumption in the United States

    Open Access•Ly Nguyen, Zhifeng Gao et al.•ARTICLE•Marine Policy•2023

  • Chinese consumer preference for processed food quality attributes and the impact of trust in information sources

    Open Access•Erpeng Wang, Zhifeng Gao et al.•ARTICLE•British Food Journal•2022

    Purpose The purpose of this paper is to determine important attributes of processed food, consumers’ trust in different information resources, and the impact of trust, demographic and behavior variables on the preference of processed food attributes among Chinese consumers. Design/methodology/approach Data of 1,267 participants were collected from four cities in China. A five-point Likert scale was used to measure consumer preference for 12 juice…

  • Do plastic warning labels reduce consumers' willingness to pay for plastic egg packaging? – Evidence from a choice experiment

    Open Access•Joanna Van Asselt, Yefan Nian et al.•ARTICLE•Ecological Economics•2022

  • How do consumers respond to labels for crispr (gene-editing)

    Open Access•Yang Hu, Lisa House et al.•ARTICLE•Food Policy•2022•Cited by: 1•References: 4

  • Regulating menu information

    Open Access•Ly Nguyen, Ly Thi Huong Nguyen et al.•ARTICLE•Food Policy•2022•References: 4

  • Consumers’ valuation for food traceability in China

    Open Access•Ruifeng Liu, Zhifeng Gao et al.•ARTICLE•Food Policy•2019•Cited by: 3•References: 14

  • Chinese consumers’ preferences for food quality test/measurement indicators and cues of milk powder

    Open Access•Erpeng Wang, Zhifeng Gao et al.•ARTICLE•Food Policy•2019•Cited by: 6•References: 3

  • Eco-labeling in the Fresh Produce Market

    Open Access•Xuqi Chen, Zhifeng Gao et al.•ARTICLE•Ecological Economics•2018

  • Organic price premium or penalty? A comparative market analysis of organic wines from Tuscany

    Open Access•Lane A Abraben, Kelly A Grogan et al.•ARTICLE•Food Policy•2017•Cited by: 4•References: 5

  • Impact of food choice on sodium intake patterns from multiple NHANES surveys

    Open Access•Zefeng Dong, Zhifeng Gao et al.•ARTICLE•Appetite•2017•References: 19

  • Impact of satisficing behavior in online surveys on consumer preference and welfare estimates

    Open Access•Zhifeng Gao, Lisa House et al.•ARTICLE•Food Policy•2016•Cited by: 8•References: 4

  • Respondent Screening and Revealed Preference Axioms

    Michael S Jones, Lisa House et al.•ARTICLE•Public Opinion Quarterly•2015•Cited by: 16•References: 21

    Journal Article Respondent Screening and Revealed Preference Axioms: Testing Quarantining Methods for Enhanced Data Quality in Web Panel Surveys Get access Michael S. Jones, Michael S. Jones * Michael S. Jones is a doctoral student in the Department of Agricultural and Resource Economics at North Carolina State University, Raleigh, NC, USA. Lisa A. House is a professor in the Food and Resource Economics Department at the University of Florida, Ga…

  • Willingness to pay for the “Green Food” in China

    Open Access•Xiaohua Yu, Zhifeng Gao et al.•ARTICLE•Food Policy•2014•Cited by: 13•References: 3

  • The cross-price effect on willingness-to-pay estimates in open-ended contingent valuation

    Lijia Shi, Zhifeng Gao et al.•ARTICLE•Food Policy•2014•Cited by: 1•References: 2

  • Respondent Screening and Revealed Preference Axioms

    Michael S Jones, Lisa House et al.•ARTICLE•Public Opinion Quarterly•2015•Cited by: 16•References: 21

    Journal Article Respondent Screening and Revealed Preference Axioms: Testing Quarantining Methods for Enhanced Data Quality in Web Panel Surveys Get access Michael S. Jones, Michael S. Jones * Michael S. Jones is a doctoral student in the Department of Agricultural and Resource Economics at North Carolina State University, Raleigh, NC, USA. Lisa A. House is a professor in the Food and Resource Economics Department at the University of Florida, Ga…

  • Willingness to pay for the “Green Food” in China

    Open Access•Xiaohua Yu, Zhifeng Gao et al.•ARTICLE•Food Policy•2014•Cited by: 13•References: 3

  • Impact of satisficing behavior in online surveys on consumer preference and welfare estimates

    Open Access•Zhifeng Gao, Lisa House et al.•ARTICLE•Food Policy•2016•Cited by: 8•References: 4

  • Chinese consumers’ preferences for food quality test/measurement indicators and cues of milk powder

    Open Access•Erpeng Wang, Zhifeng Gao et al.•ARTICLE•Food Policy•2019•Cited by: 6•References: 3

  • Organic price premium or penalty? A comparative market analysis of organic wines from Tuscany

    Open Access•Lane A Abraben, Kelly A Grogan et al.•ARTICLE•Food Policy•2017•Cited by: 4•References: 5

  • Consumers’ valuation for food traceability in China

    Open Access•Ruifeng Liu, Zhifeng Gao et al.•ARTICLE•Food Policy•2019•Cited by: 3•References: 14

  • How do consumers respond to labels for crispr (gene-editing)

    Open Access•Yang Hu, Lisa House et al.•ARTICLE•Food Policy•2022•Cited by: 1•References: 4

  • The cross-price effect on willingness-to-pay estimates in open-ended contingent valuation

    Lijia Shi, Zhifeng Gao et al.•ARTICLE•Food Policy•2014•Cited by: 1•References: 2

  • Willingness to pay for the “Green Food” in China

    Open Access•Xiaohua Yu, Zhifeng Gao et al.•ARTICLE•Food Policy•2014•Cited by: 13•References: 3

  • The cross-price effect on willingness-to-pay estimates in open-ended contingent valuation

    Lijia Shi, Zhifeng Gao et al.•ARTICLE•Food Policy•2014•Cited by: 1•References: 2

  • Respondent Screening and Revealed Preference Axioms

    Michael S Jones, Lisa House et al.•ARTICLE•Public Opinion Quarterly•2015•Cited by: 16•References: 21

    Journal Article Respondent Screening and Revealed Preference Axioms: Testing Quarantining Methods for Enhanced Data Quality in Web Panel Surveys Get access Michael S. Jones, Michael S. Jones * Michael S. Jones is a doctoral student in the Department of Agricultural and Resource Economics at North Carolina State University, Raleigh, NC, USA. Lisa A. House is a professor in the Food and Resource Economics Department at the University of Florida, Ga…

  • Impact of satisficing behavior in online surveys on consumer preference and welfare estimates

    Open Access•Zhifeng Gao, Lisa House et al.•ARTICLE•Food Policy•2016•Cited by: 8•References: 4

  • Organic price premium or penalty? A comparative market analysis of organic wines from Tuscany

    Open Access•Lane A Abraben, Kelly A Grogan et al.•ARTICLE•Food Policy•2017•Cited by: 4•References: 5

  • Impact of food choice on sodium intake patterns from multiple NHANES surveys

    Open Access•Zefeng Dong, Zhifeng Gao et al.•ARTICLE•Appetite•2017•References: 19

  • Eco-labeling in the Fresh Produce Market

    Open Access•Xuqi Chen, Zhifeng Gao et al.•ARTICLE•Ecological Economics•2018

  • Consumers’ valuation for food traceability in China

    Open Access•Ruifeng Liu, Zhifeng Gao et al.•ARTICLE•Food Policy•2019•Cited by: 3•References: 14

  • Chinese consumers’ preferences for food quality test/measurement indicators and cues of milk powder

    Open Access•Erpeng Wang, Zhifeng Gao et al.•ARTICLE•Food Policy•2019•Cited by: 6•References: 3

  • Chinese consumer preference for processed food quality attributes and the impact of trust in information sources

    Open Access•Erpeng Wang, Zhifeng Gao et al.•ARTICLE•British Food Journal•2022

    Purpose The purpose of this paper is to determine important attributes of processed food, consumers’ trust in different information resources, and the impact of trust, demographic and behavior variables on the preference of processed food attributes among Chinese consumers. Design/methodology/approach Data of 1,267 participants were collected from four cities in China. A five-point Likert scale was used to measure consumer preference for 12 juice…

  • Do plastic warning labels reduce consumers' willingness to pay for plastic egg packaging? – Evidence from a choice experiment

    Open Access•Joanna Van Asselt, Yefan Nian et al.•ARTICLE•Ecological Economics•2022

  • How do consumers respond to labels for crispr (gene-editing)

    Open Access•Yang Hu, Lisa House et al.•ARTICLE•Food Policy•2022•Cited by: 1•References: 4

  • Regulating menu information

    Open Access•Ly Nguyen, Ly Thi Huong Nguyen et al.•ARTICLE•Food Policy•2022•References: 4

  • Perception shifts in seafood consumption in the United States

    Open Access•Ly Nguyen, Zhifeng Gao et al.•ARTICLE•Marine Policy•2023

  • Do color-coded Nutrition Facts Panels nudge the use of nutrition information

    Open Access•Xuqi Chen, Zhifeng Gao et al.•ARTICLE•Food Policy•2024•References: 2

  • United States consumers’ attitudes towards cell-based seafood

    Open Access•Sharon Xin Ying Chuah, Zhifeng Gao et al.•ARTICLE•Marine Policy•2025

  • Chinese consumers’ dish value

    Open Access•Erpeng Wang, Yefan Nian et al.•ARTICLE•British Food Journal•2025

    Purpose This paper aims to identify Chinese consumers’ dish value systems and investigate whether and to what extent their dish values vary by type of consumers. Design/methodology/approach We used a best–worst scaling (BWS) developed based on previous literature on food values and attributes of Chinese dishes to elicit Chinese consumers’ dish value structure. Then, we estimated each participant’s share of preferences for dish values and applied …

  • The influence of multicultural experience on attitudes towards new foods in the U.S

    Open Access•Yang Hu, Xumin Zhang et al.•ARTICLE•Appetite•2025•References: 55

Business (13 works) · Economics (11 works) · Marketing (11 works) · Economic and Environmental Valuation (7 works) · Organic Food and Agriculture (7 works) · Willingness to pay (7 works) · Advertising (6 works) · Computer Science (5 works) · Food Science (5 works) · Food Waste Reduction and Sustainability (5 works)

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