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Zillur Rahman

Biographic Data

ID3705665
NAMEZillur Rahman
GIVEN NAMESZillur
FAMILY NAMERahman
SIGNATURERAHMAN Z
AFFILIATIONSIndian Institute of Technology Roorkee
ORCID0009-0009-4988-3741
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS28
AUTHOR COUNT8
EDITOR COUNT0
FIRST PUBLICATION YEAR2015
LATEST PUBLICATION YEAR2025
H-INDEX2
  • Environmental Health and Sustainability in South America

    Open Access•Sohidul Islam, Lotifa Tamanna Toma et al.•ARTICLE•Sustainable Development•2025•References: 4

    This study examines the impact of GDP, FDI, and various energy choices, including REN, FOS, and NUE, on CO 2 emissions in South American regions from 1990 to 2023. Using Driscoll–Kraay Standard Errors (DKSE), alongside feasible generalized least squares (FGLS) and panel‐corrected standard errors (PCSE) for robustness checks, the study offers significant empirical insights. The results diverge from the conventional EKC, revealing an inverted N‐sha…

  • Modeling the barriers toward the growth of higher education institutions

    Open Access•Faisal Talib, Zillur Rahman•ARTICLE•Qualitative Research Journal•2020•References: 3

    Purpose In recent years, sustainable issues have gained increasing importance in the higher education sector across the country. To remain competitive, higher education institutions (HEIs) have to engage themselves in providing world-class opportunities for higher education and research so that the beneficiaries may not be at a disadvantage in the international level. However, many HEIs still encounter barriers that can affect their growth. The p…

  • Consumers' Sustainable Purchase Behaviour

    Open Access•Yatish Joshi, Zillur Rahman•ARTICLE•Ecological Economics•2019

  • Consumer engagement in online brand communities

    Open Access•Jamid Ul Islam, Zillur Rahman et al.•ARTICLE•Internet Research•2017•Cited by: 22•References: 15

    Purpose The purpose of this paper is threefold: first, to study the influence of self-brand image congruity and value congruity on consumer engagement in online brand communities (OBCs); second to test whether gender moderates this effect; and third, it also examines the role of consumer engagement as a driver of brand loyalty. Design/methodology/approach Using an online questionnaire, 443 responses were collected from consumers who are members o…

  • Social media usage and firm performance

    Open Access•Shampy Kamboj, Vinod Kumar et al.•ARTICLE•Social Network Analysis and Mining•2017•Cited by: 4•References: 77

  • Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies

    Open Access•Vinod Kumar, Zillur Rahman et al.•ARTICLE•SAGE Open•2016

    The present research is aimed at analyzing and evaluating the influence of key stakeholders on sustainability marketing strategies (SMSs) of multi-industry Indian companies. The study objective is achieved in several phases, including development of typology of SMS of Indian companies, identification and classification of stakeholders, and evaluation of influence of various stakeholders on SMS of Indian companies. To achieve these objectives, dat…

  • The social role of social media

    Open Access•Mayank Yadav, Zillur Rahman•ARTICLE•Social Network Analysis and Mining•2016•Cited by: 2•References: 40

  • Factors Affecting Green Purchase Behaviour and Future Research Directions

    Open Access•Yatish Joshi, Zillur Rahman•ARTICLE•International Strategic…•2015

    This study reviewed 53 empirical articles on green purchase behavior from 2000 to 2014. This is one of the first study that reviewed articles related to attitude - behaviour inconsistencies in the context of green purchasing. This review identified various prevalent motives, facilitators and barriers affecting purchase decision-making towards green products and provides possible explanations for inconsistencies reported in green purchase behavior…

  • Consumer engagement in online brand communities

    Open Access•Jamid Ul Islam, Zillur Rahman et al.•ARTICLE•Internet Research•2017•Cited by: 22•References: 15

    Purpose The purpose of this paper is threefold: first, to study the influence of self-brand image congruity and value congruity on consumer engagement in online brand communities (OBCs); second to test whether gender moderates this effect; and third, it also examines the role of consumer engagement as a driver of brand loyalty. Design/methodology/approach Using an online questionnaire, 443 responses were collected from consumers who are members o…

  • Social media usage and firm performance

    Open Access•Shampy Kamboj, Vinod Kumar et al.•ARTICLE•Social Network Analysis and Mining•2017•Cited by: 4•References: 77

  • The social role of social media

    Open Access•Mayank Yadav, Zillur Rahman•ARTICLE•Social Network Analysis and Mining•2016•Cited by: 2•References: 40

  • Factors Affecting Green Purchase Behaviour and Future Research Directions

    Open Access•Yatish Joshi, Zillur Rahman•ARTICLE•International Strategic…•2015

    This study reviewed 53 empirical articles on green purchase behavior from 2000 to 2014. This is one of the first study that reviewed articles related to attitude - behaviour inconsistencies in the context of green purchasing. This review identified various prevalent motives, facilitators and barriers affecting purchase decision-making towards green products and provides possible explanations for inconsistencies reported in green purchase behavior…

  • Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies

    Open Access•Vinod Kumar, Zillur Rahman et al.•ARTICLE•SAGE Open•2016

    The present research is aimed at analyzing and evaluating the influence of key stakeholders on sustainability marketing strategies (SMSs) of multi-industry Indian companies. The study objective is achieved in several phases, including development of typology of SMS of Indian companies, identification and classification of stakeholders, and evaluation of influence of various stakeholders on SMS of Indian companies. To achieve these objectives, dat…

  • The social role of social media

    Open Access•Mayank Yadav, Zillur Rahman•ARTICLE•Social Network Analysis and Mining•2016•Cited by: 2•References: 40

  • Consumer engagement in online brand communities

    Open Access•Jamid Ul Islam, Zillur Rahman et al.•ARTICLE•Internet Research•2017•Cited by: 22•References: 15

    Purpose The purpose of this paper is threefold: first, to study the influence of self-brand image congruity and value congruity on consumer engagement in online brand communities (OBCs); second to test whether gender moderates this effect; and third, it also examines the role of consumer engagement as a driver of brand loyalty. Design/methodology/approach Using an online questionnaire, 443 responses were collected from consumers who are members o…

  • Social media usage and firm performance

    Open Access•Shampy Kamboj, Vinod Kumar et al.•ARTICLE•Social Network Analysis and Mining•2017•Cited by: 4•References: 77

  • Consumers' Sustainable Purchase Behaviour

    Open Access•Yatish Joshi, Zillur Rahman•ARTICLE•Ecological Economics•2019

  • Modeling the barriers toward the growth of higher education institutions

    Open Access•Faisal Talib, Zillur Rahman•ARTICLE•Qualitative Research Journal•2020•References: 3

    Purpose In recent years, sustainable issues have gained increasing importance in the higher education sector across the country. To remain competitive, higher education institutions (HEIs) have to engage themselves in providing world-class opportunities for higher education and research so that the beneficiaries may not be at a disadvantage in the international level. However, many HEIs still encounter barriers that can affect their growth. The p…

  • Environmental Health and Sustainability in South America

    Open Access•Sohidul Islam, Lotifa Tamanna Toma et al.•ARTICLE•Sustainable Development•2025•References: 4

    This study examines the impact of GDP, FDI, and various energy choices, including REN, FOS, and NUE, on CO 2 emissions in South American regions from 1990 to 2023. Using Driscoll–Kraay Standard Errors (DKSE), alongside feasible generalized least squares (FGLS) and panel‐corrected standard errors (PCSE) for robustness checks, the study offers significant empirical insights. The results diverge from the conventional EKC, revealing an inverted N‐sha…

Business (7 works) · Marketing (5 works) · Political science (5 works) · Psychology (5 works) · Social Psychology (5 works) · Environmental Sustainability in Business (4 works) · Public relations (4 works) · Advertising (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Economics (3 works)

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