Rebecca Mardon
Biographic Data
| ID | 371515 |
|---|---|
| NAME | Rebecca Mardon |
| GIVEN NAMES | Rebecca |
| FAMILY NAME | Mardon |
| SIGNATURE | MARDON R |
| AFFILIATIONS | Lancaster University |
| ORCID | 0000-0002-4199-7121 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 15 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 2 |
How Social Media Influencers Impact Consumer Collectives
Research has documented the emergence of embedded entrepreneurs within consumer collectives. This phenomenon is increasingly prevalent as social media enables ordinary consumers to become social media influencers (SMIs), a distinct form of embedded entrepreneur. Whilst research has considered the implications of embeddedness for embedded entrepreneurs themselves, we lack insight into embedded entrepreneurship's impact on consumer collectives. To …
Kind of Mine, Kind of Not
The objects we consume increasingly exist in digital form, from audiobooks and digital photographs to social media profiles and avatars. Digital objects are often argued to be less valued, personally meaningful, and self-relevant than their physical counterparts and are consequently dismissed as poor candidates for possession. Yet, studies have identified highly meaningful, even irreplaceable, digital possessions. In this article, we account for …
How Social Media Influencers Impact Consumer Collectives
Research has documented the emergence of embedded entrepreneurs within consumer collectives. This phenomenon is increasingly prevalent as social media enables ordinary consumers to become social media influencers (SMIs), a distinct form of embedded entrepreneur. Whilst research has considered the implications of embeddedness for embedded entrepreneurs themselves, we lack insight into embedded entrepreneurship's impact on consumer collectives. To …
Kind of Mine, Kind of Not
The objects we consume increasingly exist in digital form, from audiobooks and digital photographs to social media profiles and avatars. Digital objects are often argued to be less valued, personally meaningful, and self-relevant than their physical counterparts and are consequently dismissed as poor candidates for possession. Yet, studies have identified highly meaningful, even irreplaceable, digital possessions. In this article, we account for …
How Social Media Influencers Impact Consumer Collectives
Research has documented the emergence of embedded entrepreneurs within consumer collectives. This phenomenon is increasingly prevalent as social media enables ordinary consumers to become social media influencers (SMIs), a distinct form of embedded entrepreneur. Whilst research has considered the implications of embeddedness for embedded entrepreneurs themselves, we lack insight into embedded entrepreneurship's impact on consumer collectives. To …
Kind of Mine, Kind of Not
The objects we consume increasingly exist in digital form, from audiobooks and digital photographs to social media profiles and avatars. Digital objects are often argued to be less valued, personally meaningful, and self-relevant than their physical counterparts and are consequently dismissed as poor candidates for possession. Yet, studies have identified highly meaningful, even irreplaceable, digital possessions. In this article, we account for …
Sociology (2 works) · Affordance (1 work) · Art (1 work) · Artificial Intelligence (1 work) · Business (1 work) · Cognitive psychology (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Covert (1 work) · Digital Marketing and Social Media (1 work)