Hayley Cocker
Biographic Data
| ID | 371516 |
|---|---|
| NAME | Hayley Cocker |
| GIVEN NAMES | Hayley |
| FAMILY NAME | Cocker |
| SIGNATURE | COCKER H |
| AFFILIATIONS | Cardiff University |
| ORCID | 0000-0001-7289-2501 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 8 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
How Social Media Influencers Impact Consumer Collectives
Research has documented the emergence of embedded entrepreneurs within consumer collectives. This phenomenon is increasingly prevalent as social media enables ordinary consumers to become social media influencers (SMIs), a distinct form of embedded entrepreneur. Whilst research has considered the implications of embeddedness for embedded entrepreneurs themselves, we lack insight into embedded entrepreneurship's impact on consumer collectives. To …
How Social Media Influencers Impact Consumer Collectives
Research has documented the emergence of embedded entrepreneurs within consumer collectives. This phenomenon is increasingly prevalent as social media enables ordinary consumers to become social media influencers (SMIs), a distinct form of embedded entrepreneur. Whilst research has considered the implications of embeddedness for embedded entrepreneurs themselves, we lack insight into embedded entrepreneurship's impact on consumer collectives. To …
How Social Media Influencers Impact Consumer Collectives
Research has documented the emergence of embedded entrepreneurs within consumer collectives. This phenomenon is increasingly prevalent as social media enables ordinary consumers to become social media influencers (SMIs), a distinct form of embedded entrepreneur. Whilst research has considered the implications of embeddedness for embedded entrepreneurs themselves, we lack insight into embedded entrepreneurship's impact on consumer collectives. To …
Business (1 work) · Digital Marketing and Social Media (1 work) · Embeddedness (1 work) · Entrepreneurship (1 work) · Entrepreneurship Studies and Influences (1 work) · Family Business Performance and Succession (1 work) · Influencer marketing (1 work) · Kinship (1 work) · Marketing (1 work) · Negotiation (1 work)