Rosalynd Southern
Biographic Data
| ID | 3717693 |
|---|---|
| NAME | Rosalynd Southern |
| GIVEN NAMES | Rosalynd |
| FAMILY NAME | Southern |
| SIGNATURE | SOUTHERN R |
| AFFILIATIONS | University of Liverpool |
| ORCID | 0000-0002-5031-5428 |
| VERIFIED | Yes |
| TOTAL WORKS | 18 |
| TOTAL CITATIONS | 119 |
| AUTHOR COUNT | 18 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 6 |
Experimentation on TikTok, Standardisation on Reels? Party Short-Form Video Use in the 2024 UK General Election
Campaign practices evolve alongside technological change. We examine one of the most salient current developments: the rise of short-form video on platforms such as TikTok and Instagram Reels—often termed the “TikTokification” of election campaigns (Gerbaudo, 2024). The adoption of short-form video may signal the arrival of Römmele and Gibson’s (2020) “subversive” fourth era of campaigning, characterised by emotion, disruption, spontaneity, and t…
Twitter to Yell at Them, Facebook to Ask Questions and Instagram to Show Support? Exploring Platform Effects in Responses to Women Politicians On Social Media
There may be trouble ahead: Women’s representation, voters, and issues in the 2024 election campaign
Does fear of harassment reduce women’s online political participation? Evidence from the British Election Study across three UK general elections
Social media has become an important tool for political discussion and participation. Furthermore, recently, the question of gendered harassment in online political spaces has gained much scholarly attention. However, work here has largely focused on elected representatives, with little work on how this affects ordinary citizens. This article seeks to establish whether there is a gendered online participation gap, using data from the British Elec…
Does digital campaigning matter, and if so, how? Testing a broadcast versus network effects model of candidates Twitter use
Studies of online campaigning have consistently demonstrated a positive impact on electoral success, but it remains unclear how this occurs. Some find the content and style of post matter, while others have pointed to overall activity as the key driver, promoting a “broadcast” effect model. Still, others have argued for indirect effects whereby candidates rely on followers to share content within their networks. This paper develops a “joined-up” …
Unleash Britain’s Potential (To Go Negative): Campaign Negativity in the 2017 and 2019 UK General Elections on Facebook
Negative campaigning has long concerned scholars because of the potential effects on the electorate and on democracy. Most scholarship has focused on single-election studies in the United States, whereas less is known about how campaigns go on the attack in the UK, and few compare two elections. Drawing from a dataset of Facebook posts by parties and leaders in Great Britain during the five weeks of campaigning in the 2017 and 2019 General Electi…
NoSnowflakes: The toleration of harassment and an emergent gender-related digital divide, in a UK student online culture
In recent years, some political commentators and mainstream media outlets in the United Kingdom have pejoratively labelled young people, especially university students, a ‘snowflake generation’ – a term used to mock their perceived intolerance and over-sensitivity (Fox, 2016; Gullis, 2017; Slater, 2016; Talbot, 2020). This article challenges this discourse by drawing on findings from a large-scale study ( N = 810) conducted on a university campus…
Digital microaggressions and everyday othering: An analysis of tweets sent to women members of Parliament in the UK
Online abuse directed at female politicians has the potential to present barriers to the political representation of women in the digital age. Previous research has produced mixed results, with some finding little difference between the extent of abuse received by male and female MPs, while others found that women and minority groups are subjected to specific kinds of abuse. While straightforward examples of abuse and discrimination are easy to i…
By any memes necessary? Small political acts, incidental exposure and memes during the 2017 UK general election
Following the 2017 UK general election, there was much debate about the so-called ‘youthquake’, or increase in youth turnout (YouGov). Some journalists claimed it was the ‘. . . memes wot won it’. This article seeks to understand the role of memes during political campaigns. Combining meta-data and content analysis, this article aims to answer three questions. First, who creates political memes? Second, what is the level of engagement with politi…
Is Digital News Really that Digital? An Analysis of How Online News Sites in the UK use Digital Affordances to Enhance Their Reporting
Legacy media have responded to the introduction of digital-born news sites by instigating their own online platforms, reflecting the extent to which journalism operates within a hybrid media environment. This article aims to test if and how digital journalism makes its hybridity manifest by using various online affordances. We used content analysis to compare the extent to which BBC News, Mail Online, The Guardian, Buzzfeed and Huffington Post ex…
Girly Swots’ and the Most Diverse Parliament Ever: Women’s Representation, Voters and Issues in the 2019 Election Campaign
The 2019 election had felt inevitable for months once Theresa May had been replaced as Conservative
When Are Women as Corrupt as Men? Gender, Corruption, and Accountability in the UK Parliamentary Expenses Scandal
Are women less corrupt than men? Although research reinforced this popular assumption, proposing more women in government to reduce corruption, recently scholars have challenged it. Analyzing the 2009 UK parliamentary expenses scandal using a gendered institutionalist approach, we show women office-holders’ propensity for corruption is context dependent. Male and female office-holders engage in similarly corrupt behavior when accountability is lo…
Twitter, Incivility and “Everyday” Gendered Othering: An Analysis of Tweets Sent to UK Members of Parliament
Recently, widely reported studies assessed messages sent to UK female MPs online and concluded that they suffer high levels of abuse. However, these studies tended to focus on the most high-profile MPs and the worst instances of abuse or did not include male MPs in their study for comparison. This study aims to assess more subtle forms of incivility and othering and the experiences of less prominent MPs online. It takes a mixed-methods approach t…
A tale of three tribes: UK MPs, Twitter and the EU Referendum campaign1
This paper examines the structure of Twitter communication networks between MPs during the 2016 EU Referendum campaign. In particular, the research examines the impact of Twitter in two dimensions: (1) how far social media might facilitate inter-party linkages thus eroding traditional partisan relations between MPs? This was given added potential by the supposedly cross-party nature of the Referendum campaign and, therefore, we specifically exami…
More Stable than Strong: Women’s Representation, Voters and Issues
Journal Article More Stable than Strong: Women's Representation, Voters and Issues Get access Emily Harmer, Emily Harmer Search for other works by this author on: Oxford Academic Google Scholar Rosalynd Southern Rosalynd Southern Emily Harmer, Department of Communication and Media, University of Liverpool, [email protected]; Rosalynd Southern, Department of Communication and Media, University of Liverpool, [email protected] Search…
The changing representation interface: Democracy and direct contact with politicians
The interface between politicians and the electorate is a vital component of the infrastructure of democracy and politicians now have many more tools available to communicate and engage with the electorate. Direct contact between politicians and the electorate is associated with increased levels of civic engagement. In this article, we examine the responsiveness of politicians in the UK by conducting: (i) an innovative test of responses to an und…
Characters to Victory: Using Twitter to predict the UK 2015 General Election
Is Web 2.0 Providing a Voice for Outsiders? A Comparison of Personal Web Site and Social Media Use by Candidates at the 2010 UK General Election
The apparent success of President Obama’s online election campaigns in the 2008 and 2012 U.S. presidential elections and the rapid growth in use of social media platforms such as Facebook and Twitter by British voters since the last election has led to much speculation that 2010 would be a “watershed” moment for UK politicians and parties in their adoption of digital tools. This article seeks to measure the precise extent of online campaigning du…
Twitter, Incivility and “Everyday” Gendered Othering: An Analysis of Tweets Sent to UK Members of Parliament
Recently, widely reported studies assessed messages sent to UK female MPs online and concluded that they suffer high levels of abuse. However, these studies tended to focus on the most high-profile MPs and the worst instances of abuse or did not include male MPs in their study for comparison. This study aims to assess more subtle forms of incivility and othering and the experiences of less prominent MPs online. It takes a mixed-methods approach t…
Characters to Victory: Using Twitter to predict the UK 2015 General Election
By any memes necessary? Small political acts, incidental exposure and memes during the 2017 UK general election
Following the 2017 UK general election, there was much debate about the so-called ‘youthquake’, or increase in youth turnout (YouGov). Some journalists claimed it was the ‘. . . memes wot won it’. This article seeks to understand the role of memes during political campaigns. Combining meta-data and content analysis, this article aims to answer three questions. First, who creates political memes? Second, what is the level of engagement with politi…
Is Digital News Really that Digital? An Analysis of How Online News Sites in the UK use Digital Affordances to Enhance Their Reporting
Legacy media have responded to the introduction of digital-born news sites by instigating their own online platforms, reflecting the extent to which journalism operates within a hybrid media environment. This article aims to test if and how digital journalism makes its hybridity manifest by using various online affordances. We used content analysis to compare the extent to which BBC News, Mail Online, The Guardian, Buzzfeed and Huffington Post ex…
Unleash Britain’s Potential (To Go Negative): Campaign Negativity in the 2017 and 2019 UK General Elections on Facebook
Negative campaigning has long concerned scholars because of the potential effects on the electorate and on democracy. Most scholarship has focused on single-election studies in the United States, whereas less is known about how campaigns go on the attack in the UK, and few compare two elections. Drawing from a dataset of Facebook posts by parties and leaders in Great Britain during the five weeks of campaigning in the 2017 and 2019 General Electi…
When Are Women as Corrupt as Men? Gender, Corruption, and Accountability in the UK Parliamentary Expenses Scandal
Are women less corrupt than men? Although research reinforced this popular assumption, proposing more women in government to reduce corruption, recently scholars have challenged it. Analyzing the 2009 UK parliamentary expenses scandal using a gendered institutionalist approach, we show women office-holders’ propensity for corruption is context dependent. Male and female office-holders engage in similarly corrupt behavior when accountability is lo…
Is Web 2.0 Providing a Voice for Outsiders? A Comparison of Personal Web Site and Social Media Use by Candidates at the 2010 UK General Election
The apparent success of President Obama’s online election campaigns in the 2008 and 2012 U.S. presidential elections and the rapid growth in use of social media platforms such as Facebook and Twitter by British voters since the last election has led to much speculation that 2010 would be a “watershed” moment for UK politicians and parties in their adoption of digital tools. This article seeks to measure the precise extent of online campaigning du…
More Stable than Strong: Women’s Representation, Voters and Issues
Journal Article More Stable than Strong: Women's Representation, Voters and Issues Get access Emily Harmer, Emily Harmer Search for other works by this author on: Oxford Academic Google Scholar Rosalynd Southern Rosalynd Southern Emily Harmer, Department of Communication and Media, University of Liverpool, [email protected]; Rosalynd Southern, Department of Communication and Media, University of Liverpool, [email protected] Search…
Girly Swots’ and the Most Diverse Parliament Ever: Women’s Representation, Voters and Issues in the 2019 Election Campaign
The 2019 election had felt inevitable for months once Theresa May had been replaced as Conservative
A tale of three tribes: UK MPs, Twitter and the EU Referendum campaign1
This paper examines the structure of Twitter communication networks between MPs during the 2016 EU Referendum campaign. In particular, the research examines the impact of Twitter in two dimensions: (1) how far social media might facilitate inter-party linkages thus eroding traditional partisan relations between MPs? This was given added potential by the supposedly cross-party nature of the Referendum campaign and, therefore, we specifically exami…
Does fear of harassment reduce women’s online political participation? Evidence from the British Election Study across three UK general elections
Social media has become an important tool for political discussion and participation. Furthermore, recently, the question of gendered harassment in online political spaces has gained much scholarly attention. However, work here has largely focused on elected representatives, with little work on how this affects ordinary citizens. This article seeks to establish whether there is a gendered online participation gap, using data from the British Elec…
Does digital campaigning matter, and if so, how? Testing a broadcast versus network effects model of candidates Twitter use
Studies of online campaigning have consistently demonstrated a positive impact on electoral success, but it remains unclear how this occurs. Some find the content and style of post matter, while others have pointed to overall activity as the key driver, promoting a “broadcast” effect model. Still, others have argued for indirect effects whereby candidates rely on followers to share content within their networks. This paper develops a “joined-up” …
Is Web 2.0 Providing a Voice for Outsiders? A Comparison of Personal Web Site and Social Media Use by Candidates at the 2010 UK General Election
The apparent success of President Obama’s online election campaigns in the 2008 and 2012 U.S. presidential elections and the rapid growth in use of social media platforms such as Facebook and Twitter by British voters since the last election has led to much speculation that 2010 would be a “watershed” moment for UK politicians and parties in their adoption of digital tools. This article seeks to measure the precise extent of online campaigning du…
The changing representation interface: Democracy and direct contact with politicians
The interface between politicians and the electorate is a vital component of the infrastructure of democracy and politicians now have many more tools available to communicate and engage with the electorate. Direct contact between politicians and the electorate is associated with increased levels of civic engagement. In this article, we examine the responsiveness of politicians in the UK by conducting: (i) an innovative test of responses to an und…
Characters to Victory: Using Twitter to predict the UK 2015 General Election
More Stable than Strong: Women’s Representation, Voters and Issues
Journal Article More Stable than Strong: Women's Representation, Voters and Issues Get access Emily Harmer, Emily Harmer Search for other works by this author on: Oxford Academic Google Scholar Rosalynd Southern Rosalynd Southern Emily Harmer, Department of Communication and Media, University of Liverpool, [email protected]; Rosalynd Southern, Department of Communication and Media, University of Liverpool, [email protected] Search…
When Are Women as Corrupt as Men? Gender, Corruption, and Accountability in the UK Parliamentary Expenses Scandal
Are women less corrupt than men? Although research reinforced this popular assumption, proposing more women in government to reduce corruption, recently scholars have challenged it. Analyzing the 2009 UK parliamentary expenses scandal using a gendered institutionalist approach, we show women office-holders’ propensity for corruption is context dependent. Male and female office-holders engage in similarly corrupt behavior when accountability is lo…
Twitter, Incivility and “Everyday” Gendered Othering: An Analysis of Tweets Sent to UK Members of Parliament
Recently, widely reported studies assessed messages sent to UK female MPs online and concluded that they suffer high levels of abuse. However, these studies tended to focus on the most high-profile MPs and the worst instances of abuse or did not include male MPs in their study for comparison. This study aims to assess more subtle forms of incivility and othering and the experiences of less prominent MPs online. It takes a mixed-methods approach t…
A tale of three tribes: UK MPs, Twitter and the EU Referendum campaign1
This paper examines the structure of Twitter communication networks between MPs during the 2016 EU Referendum campaign. In particular, the research examines the impact of Twitter in two dimensions: (1) how far social media might facilitate inter-party linkages thus eroding traditional partisan relations between MPs? This was given added potential by the supposedly cross-party nature of the Referendum campaign and, therefore, we specifically exami…
By any memes necessary? Small political acts, incidental exposure and memes during the 2017 UK general election
Following the 2017 UK general election, there was much debate about the so-called ‘youthquake’, or increase in youth turnout (YouGov). Some journalists claimed it was the ‘. . . memes wot won it’. This article seeks to understand the role of memes during political campaigns. Combining meta-data and content analysis, this article aims to answer three questions. First, who creates political memes? Second, what is the level of engagement with politi…
Is Digital News Really that Digital? An Analysis of How Online News Sites in the UK use Digital Affordances to Enhance Their Reporting
Legacy media have responded to the introduction of digital-born news sites by instigating their own online platforms, reflecting the extent to which journalism operates within a hybrid media environment. This article aims to test if and how digital journalism makes its hybridity manifest by using various online affordances. We used content analysis to compare the extent to which BBC News, Mail Online, The Guardian, Buzzfeed and Huffington Post ex…
Girly Swots’ and the Most Diverse Parliament Ever: Women’s Representation, Voters and Issues in the 2019 Election Campaign
The 2019 election had felt inevitable for months once Theresa May had been replaced as Conservative
NoSnowflakes: The toleration of harassment and an emergent gender-related digital divide, in a UK student online culture
In recent years, some political commentators and mainstream media outlets in the United Kingdom have pejoratively labelled young people, especially university students, a ‘snowflake generation’ – a term used to mock their perceived intolerance and over-sensitivity (Fox, 2016; Gullis, 2017; Slater, 2016; Talbot, 2020). This article challenges this discourse by drawing on findings from a large-scale study ( N = 810) conducted on a university campus…
Digital microaggressions and everyday othering: An analysis of tweets sent to women members of Parliament in the UK
Online abuse directed at female politicians has the potential to present barriers to the political representation of women in the digital age. Previous research has produced mixed results, with some finding little difference between the extent of abuse received by male and female MPs, while others found that women and minority groups are subjected to specific kinds of abuse. While straightforward examples of abuse and discrimination are easy to i…
Does fear of harassment reduce women’s online political participation? Evidence from the British Election Study across three UK general elections
Social media has become an important tool for political discussion and participation. Furthermore, recently, the question of gendered harassment in online political spaces has gained much scholarly attention. However, work here has largely focused on elected representatives, with little work on how this affects ordinary citizens. This article seeks to establish whether there is a gendered online participation gap, using data from the British Elec…
Does digital campaigning matter, and if so, how? Testing a broadcast versus network effects model of candidates Twitter use
Studies of online campaigning have consistently demonstrated a positive impact on electoral success, but it remains unclear how this occurs. Some find the content and style of post matter, while others have pointed to overall activity as the key driver, promoting a “broadcast” effect model. Still, others have argued for indirect effects whereby candidates rely on followers to share content within their networks. This paper develops a “joined-up” …
Unleash Britain’s Potential (To Go Negative): Campaign Negativity in the 2017 and 2019 UK General Elections on Facebook
Negative campaigning has long concerned scholars because of the potential effects on the electorate and on democracy. Most scholarship has focused on single-election studies in the United States, whereas less is known about how campaigns go on the attack in the UK, and few compare two elections. Drawing from a dataset of Facebook posts by parties and leaders in Great Britain during the five weeks of campaigning in the 2017 and 2019 General Electi…
Twitter to Yell at Them, Facebook to Ask Questions and Instagram to Show Support? Exploring Platform Effects in Responses to Women Politicians On Social Media
There may be trouble ahead: Women’s representation, voters, and issues in the 2024 election campaign
Experimentation on TikTok, Standardisation on Reels? Party Short-Form Video Use in the 2024 UK General Election
Campaign practices evolve alongside technological change. We examine one of the most salient current developments: the rise of short-form video on platforms such as TikTok and Instagram Reels—often termed the “TikTokification” of election campaigns (Gerbaudo, 2024). The adoption of short-form video may signal the arrival of Römmele and Gibson’s (2020) “subversive” fourth era of campaigning, characterised by emotion, disruption, spontaneity, and t…
Political science (14 works) · Social Media and Politics (14 works) · Politics (13 works) · Law (12 works) · Law (11 works) · Sociology (8 works) · General election (7 works) · Gender Politics and Representation (6 works) · Gender, Feminism, and Media (6 works) · Public relations (6 works)