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Neetu Singh

Biographic Data

ID3723077
NAMENeetu Singh
GIVEN NAMESNeetu
FAMILY NAMESingh
SIGNATURESINGH N
AFFILIATIONSSymbiosis International University
ORCID0000-0002-0338-9846
VERIFIEDYes
TOTAL WORKS10
TOTAL CITATIONS0
WORKS AS AUTHOR10
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2018
LATEST PUBLICATION YEAR2026
H-INDEX0
  • The representation of the Sociocultural Landscape of India through Bollywood cinema costumes from the early 20th to the 21st century

    Open Access•Neetu Singh•ARTICLE•CINEJ Cinema Journal•2026

    This research compiles a year-by-year trajectory of Bollywood film history, delving into characterizations, fashion as an engaging spectacle, the fantastical world through dress, and the power of stardom to launch aspirational worlds through costumes to the general public. Data analyzed through visual analysis, archival studies, audience reaction analysis, comparisons between Bollywood and regional movies, and Intertextual studies lead us to the …

  • Direct and predictive effects of Pakserv dimensions and Schwartz cultural values on Gen Z satisfaction and loyalty in fashion retail

    Open Access•Neetu Singh•ARTICLE•Humanities and Social Sciences…•2026

  • Factors determining fashion clothing interest and purchase intention

    Neetu Singh, Niketa Chakrabarti et al.•ARTICLE•Fashion Style & Popular Culture•2025•References: 87

    This research provides a framework of factors determining clothing interest and subsequent purchase motivation of Generation Z consumers in India. The predictors of young consumers’ clothing interest are uniqueness, self-concept, brand image, word of mouth and perceived quality, with price consciousness moderating the interaction between clothing interest and purchase intention. The study employed structural equation modelling to analyse data col…

  • New Trend in Education

    Open Access•Neetu Singh•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    Learning is a relatively lasting change in behavior that is the result of experience. It is the acquisition of information, knowledge, and skills. Traditional learning methods often overwhelm learners with large volumes of information, leading to cognitive overload and reduced retention. It typically takes place in a classroom setting, where a teacher delivers information to students over an extended period of time. The traditional classroom sett…

  • Techno Pedagogical and Content Knowledge (Tpack)

    Open Access•Neetu Singh, Ajay Indian•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    Teaching is the process of imparting knowledge, skills, and interpersonal abilities to a learner or audience in an educational setting. Teaching is a complicated practice that requires an interweaving of many kinds of specialized knowledge. With the passage of time technology has made an entry in the field of teaching. Advent of computer, television, internet, mobile, interactive white board etc. has brought bigger changes in the field of teachin…

  • Service quality expectations of international fashion apparel brands in India

    Neetu Singh•ARTICLE•Fashion Style & Popular Culture•2024

    Service quality is an important determinant of customer brand experience, customer satisfaction and customer loyalty, with cross-cultural differences leading to varied expectations of service from consumers. Our research aims to understand the influence of the service quality expectations and cultural factors that influence customer satisfaction and loyalty, and the moderating role of cultural values on the relationship between customer satisfact…

  • Anti-dengue therapeutic potential of Tinospora cordifolia and its bioactives

    Open Access•Neetu Singh, Surender Singh Yadav•ARTICLE•Journal of Ethnopharmacology•2024

  • Brand experience dimensions influencing age-wise lingerie purchase motivation

    Open Access•Neetu Singh, Binaya Bhusan Jena et al.•ARTICLE•Fashion Style & Popular Culture•2022

    This article aims to evaluate age-related brand experience influencing the lingerie buying behaviours of Indian women consumers by using the brand experience scale developed by the authors. It categorizes brand experience using four dimensions: ‘sensory, affective, intellectual and behavioural’. In order to categorize and analyse the brand experience of Indian lingerie-buying consumers, a questionnaire based on the twelve-item brand experience sc…

  • Adsorptive interaction of ortho-phenylenediamine with commercial activated carbon in presence of Indole and vice versa

    Open Access•Neha Rathi, Jai Prakash Kushwaha et al.•ARTICLE•Environment Development and…•2021

  • Dongaria Kandha Adaptation to Market Opportunities

    Open Access•Neetu Singh•ARTICLE•The Oriental Anthropologist A…•2018

No prominent works on this page.

  • Dongaria Kandha Adaptation to Market Opportunities

    Open Access•Neetu Singh•ARTICLE•The Oriental Anthropologist A…•2018

  • Adsorptive interaction of ortho-phenylenediamine with commercial activated carbon in presence of Indole and vice versa

    Open Access•Neha Rathi, Jai Prakash Kushwaha et al.•ARTICLE•Environment Development and…•2021

  • Brand experience dimensions influencing age-wise lingerie purchase motivation

    Open Access•Neetu Singh, Binaya Bhusan Jena et al.•ARTICLE•Fashion Style & Popular Culture•2022

    This article aims to evaluate age-related brand experience influencing the lingerie buying behaviours of Indian women consumers by using the brand experience scale developed by the authors. It categorizes brand experience using four dimensions: ‘sensory, affective, intellectual and behavioural’. In order to categorize and analyse the brand experience of Indian lingerie-buying consumers, a questionnaire based on the twelve-item brand experience sc…

  • New Trend in Education

    Open Access•Neetu Singh•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    Learning is a relatively lasting change in behavior that is the result of experience. It is the acquisition of information, knowledge, and skills. Traditional learning methods often overwhelm learners with large volumes of information, leading to cognitive overload and reduced retention. It typically takes place in a classroom setting, where a teacher delivers information to students over an extended period of time. The traditional classroom sett…

  • Techno Pedagogical and Content Knowledge (Tpack)

    Open Access•Neetu Singh, Ajay Indian•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    Teaching is the process of imparting knowledge, skills, and interpersonal abilities to a learner or audience in an educational setting. Teaching is a complicated practice that requires an interweaving of many kinds of specialized knowledge. With the passage of time technology has made an entry in the field of teaching. Advent of computer, television, internet, mobile, interactive white board etc. has brought bigger changes in the field of teachin…

  • Service quality expectations of international fashion apparel brands in India

    Neetu Singh•ARTICLE•Fashion Style & Popular Culture•2024

    Service quality is an important determinant of customer brand experience, customer satisfaction and customer loyalty, with cross-cultural differences leading to varied expectations of service from consumers. Our research aims to understand the influence of the service quality expectations and cultural factors that influence customer satisfaction and loyalty, and the moderating role of cultural values on the relationship between customer satisfact…

  • Anti-dengue therapeutic potential of Tinospora cordifolia and its bioactives

    Open Access•Neetu Singh, Surender Singh Yadav•ARTICLE•Journal of Ethnopharmacology•2024

  • Factors determining fashion clothing interest and purchase intention

    Neetu Singh, Niketa Chakrabarti et al.•ARTICLE•Fashion Style & Popular Culture•2025•References: 87

    This research provides a framework of factors determining clothing interest and subsequent purchase motivation of Generation Z consumers in India. The predictors of young consumers’ clothing interest are uniqueness, self-concept, brand image, word of mouth and perceived quality, with price consciousness moderating the interaction between clothing interest and purchase intention. The study employed structural equation modelling to analyse data col…

  • The representation of the Sociocultural Landscape of India through Bollywood cinema costumes from the early 20th to the 21st century

    Open Access•Neetu Singh•ARTICLE•CINEJ Cinema Journal•2026

    This research compiles a year-by-year trajectory of Bollywood film history, delving into characterizations, fashion as an engaging spectacle, the fantastical world through dress, and the power of stardom to launch aspirational worlds through costumes to the general public. Data analyzed through visual analysis, archival studies, audience reaction analysis, comparisons between Bollywood and regional movies, and Intertextual studies lead us to the …

  • Direct and predictive effects of Pakserv dimensions and Schwartz cultural values on Gen Z satisfaction and loyalty in fashion retail

    Open Access•Neetu Singh•ARTICLE•Humanities and Social Sciences…•2026

Psychology (5 works) · Business (4 works) · Advertising (3 works) · Clothing (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Consumer Retail Behavior Studies (3 works) · Loyalty (3 works) · Marketing (3 works) · Computer Science (2 works) · Consumer behaviour (2 works)

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