Shouwei Li
Biographic Data
| ID | 3726072 |
|---|---|
| NAME | Shouwei Li |
| GIVEN NAMES | Shouwei |
| FAMILY NAME | Li |
| SIGNATURE | LI S |
| AFFILIATIONS | Southeast University |
| ORCID | 0000-0001-8746-8121 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Willingness to pay for earthquake insurance for rural houses and its influencing factors in Xinjiang, China
Energy transition policy, cash flow uncertainty and R&D expenditures of energy enterprises
Where Less Is More? The Effect of White Space and Product Image Dynamism on Consumer Attitudes Toward Advertisement
The current study explores the role of white space within advertisements on consumers' perceptions and the downstream consequences regarding their attitude toward the advertisement. We propose that advertisements with low (vs. high) white space on an advertisement enhances consumers' perceived confinement about the advertisement (Study 1). Further, advertisements including high (vs. low) white space should increase consumers' positive attitudes a…
The impact of climate risk on credit supply to private and public sectors
The impact of white space on consumers' perception of and attitude toward advertising
This study explored the impact of white space in advertisements on consumers' perception of and attitude toward the advertisement. Participants ( N = 333) took part in two studies online. The results show that more (vs. less) white space increased independent self-construal consumers' positive attitudes toward the advertisement by increasing the relative effect of freedom on advertisement attitudes (Study 1). Moreover, print advertisements with m…
The effect of location and type of nutrition content claims (NCCs) on healthy food purchase intentions
The results provide implications and suggestions for improving healthy food packaging and marketing strategies and for public health policy
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The effect of location and type of nutrition content claims (NCCs) on healthy food purchase intentions
The results provide implications and suggestions for improving healthy food packaging and marketing strategies and for public health policy
The impact of climate risk on credit supply to private and public sectors
The impact of white space on consumers' perception of and attitude toward advertising
This study explored the impact of white space in advertisements on consumers' perception of and attitude toward the advertisement. Participants ( N = 333) took part in two studies online. The results show that more (vs. less) white space increased independent self-construal consumers' positive attitudes toward the advertisement by increasing the relative effect of freedom on advertisement attitudes (Study 1). Moreover, print advertisements with m…
Willingness to pay for earthquake insurance for rural houses and its influencing factors in Xinjiang, China
Energy transition policy, cash flow uncertainty and R&D expenditures of energy enterprises
Where Less Is More? The Effect of White Space and Product Image Dynamism on Consumer Attitudes Toward Advertisement
The current study explores the role of white space within advertisements on consumers' perceptions and the downstream consequences regarding their attitude toward the advertisement. We propose that advertisements with low (vs. high) white space on an advertisement enhances consumers' perceived confinement about the advertisement (Study 1). Further, advertisements including high (vs. low) white space should increase consumers' positive attitudes a…
Business (5 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Economics (3 works) · Mathematics (3 works) · Advertising (2 works) · Climate Change Policy and Economics (2 works) · Color perception and design (2 works) · Consumer Packaging Perceptions and Trends (2 works) · Economic growth (2 works) · Energy, Environment, Economic Growth (2 works)