Weiping Yu
Biographic Data
| ID | 3726102 |
|---|---|
| NAME | Weiping Yu |
| GIVEN NAMES | Weiping |
| FAMILY NAME | Yu |
| SIGNATURE | YU W |
| AFFILIATIONS | Sichuan University |
| ORCID | 0000-0002-6877-2571 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
From green to indulgence
Impact of health-related comparative advertising on willingness to pay organic food price premiums
Health information in advertising settings significantly shapes consumers' perceptions and choices, especiallyas food safety concerns growin the modern world. This study investigated how two types of health-related comparative advertising—statisticalversus narrative—influence consumers' willingnessto pay price premiums (WTP) for organic food. Through three online experiments involving organic tomatoes, corn, and germ rice, which were completed by…
Assessing the port resilience under the Red Sea crisis
Green rewards vs. non-green rewards? The impact of hotel marketing incentives on guests’ green consumption intentions
Influencing factors and mechanisms of the green transformation of consumption
The evolution of consumers’ demand for hotels under the public health crisis
This research aims to grasp the evolution of consumer demand and improve the resilience of the hotel industry under the public health crisis (COVID-19). Online reviews of 7,679 hotels in 10 cities were collected from Ctrip, China’s major online hotel platform. Then, we applied opinion mining and time evolution to mine the change in consumer demand before, during, and after the COVID-19 pandemic. Findings show that some consumer demands (e.g. epid…
Does a corporation’s food recall strategy affect its brand image and consumers’ intention to purchase? A study in the context of cereal recall in China
Purpose Food recalls are more potentially harmful than other product recalls. This research aimed to investigate the effect of the recall strategies of food corporations on their brand image and consumers’ purchase intention. Design/methodology/approach This study adopts a between-subjects experiment of 2 (corporate recall strategy: voluntary recall, mandatory recall) *3 (food recall level (severity): high, medium, low), and recruits 224 consumer…
Brand attachment and oppositional loyalty
Comprehension of the driving factors and dimensional structure of oppositional loyalty (OL), which comprises willingness to pay a price premium, oppositional referrals, schadenfreude, and antibrand actions, is limited. To analyze OL behavior, we collected 453 surveys from Xiaomi mobile online communities. The results show that brand attachment had a positive effect on each dimension of OL. In addition, moral identity positively moderated the bran…
Origin and evolution of two Yugur sub-clans in Northwest China
Overall, the diffusion of Mongolians during the Mongol Period has affected the Eastern Yugur more than the Western Yugur. The genetic contribution of the Han people to the Eastern Yugur seems to be more pronounced than to the Western Yugur. Besides the two different contributions referred to above, small population size and genetic drift have resulted in the genetic differentiation of the current sub-clans of Yugur
Origin and evolution of two Yugur sub-clans in Northwest China
Overall, the diffusion of Mongolians during the Mongol Period has affected the Eastern Yugur more than the Western Yugur. The genetic contribution of the Han people to the Eastern Yugur seems to be more pronounced than to the Western Yugur. Besides the two different contributions referred to above, small population size and genetic drift have resulted in the genetic differentiation of the current sub-clans of Yugur
Brand attachment and oppositional loyalty
Comprehension of the driving factors and dimensional structure of oppositional loyalty (OL), which comprises willingness to pay a price premium, oppositional referrals, schadenfreude, and antibrand actions, is limited. To analyze OL behavior, we collected 453 surveys from Xiaomi mobile online communities. The results show that brand attachment had a positive effect on each dimension of OL. In addition, moral identity positively moderated the bran…
The evolution of consumers’ demand for hotels under the public health crisis
This research aims to grasp the evolution of consumer demand and improve the resilience of the hotel industry under the public health crisis (COVID-19). Online reviews of 7,679 hotels in 10 cities were collected from Ctrip, China’s major online hotel platform. Then, we applied opinion mining and time evolution to mine the change in consumer demand before, during, and after the COVID-19 pandemic. Findings show that some consumer demands (e.g. epid…
Does a corporation’s food recall strategy affect its brand image and consumers’ intention to purchase? A study in the context of cereal recall in China
Purpose Food recalls are more potentially harmful than other product recalls. This research aimed to investigate the effect of the recall strategies of food corporations on their brand image and consumers’ purchase intention. Design/methodology/approach This study adopts a between-subjects experiment of 2 (corporate recall strategy: voluntary recall, mandatory recall) *3 (food recall level (severity): high, medium, low), and recruits 224 consumer…
Influencing factors and mechanisms of the green transformation of consumption
From green to indulgence
Impact of health-related comparative advertising on willingness to pay organic food price premiums
Health information in advertising settings significantly shapes consumers' perceptions and choices, especiallyas food safety concerns growin the modern world. This study investigated how two types of health-related comparative advertising—statisticalversus narrative—influence consumers' willingnessto pay price premiums (WTP) for organic food. Through three online experiments involving organic tomatoes, corn, and germ rice, which were completed by…
Assessing the port resilience under the Red Sea crisis
Green rewards vs. non-green rewards? The impact of hotel marketing incentives on guests’ green consumption intentions
Business (6 works) · Advertising (5 works) · Marketing (5 works) · Environmental Sustainability in Business (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Economics (3 works) · Microeconomics (3 works) · Political science (3 works) · Psychology (3 works) · Customer Service Quality and Loyalty (2 works)