Laurie Hughes
Biographic Data
| ID | 3726920 |
|---|---|
| NAME | Laurie Hughes |
| GIVEN NAMES | Laurie |
| FAMILY NAME | Hughes |
| SIGNATURE | HUGHES L |
| AFFILIATIONS | Swansea University |
| ORCID | 0000-0002-0956-0608 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Examining the factors influencing citizen adoption of e-government chatbot services in Jordan
Examining consumer adoption of social commerce
Social commerce has evolved into a mainstream channel for marketers and businesses for selling products online. However, consumers in many developing economies have yet to fully adopt social commerce technology. This research, therefore, aims to develop and empirically validate a conceptual model for understanding the factors influencing consumer adoption of social commerce in Bangladesh using an adapted and extended version of the Meta-UTAUT mod…
Reflections on the nature of digital government research
Metaverse marketing
The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the societal and cultural implications of widespread usage. The potential of consumer interaction with brands within the metaverse has engendered significant debate within the marketing‐focused discourse on the key challenges and transf…
Metaverse beyond the hype
The metaverse has the potential to extend the physical world using augmented and virtual reality technologies allowing users to seamlessly interact within real and simulated environments using avatars and holograms. Virtual environments and immersive games (such as, Second Life, Fortnite, Roblox and VRChat) have been described as antecedents of the metaverse and offer some insight to the potential socio-economic impact of a fully functional persi…
Smart cities
Opinion Paper
Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across a wide range of contexts. The technology presents opportunities as well as, often ethical and legal, challenges, and has the potential for both positive and negative impacts for organisations, society, and individuals. Offering multi-disciplinary insight into some of these, …
Artificial Intelligence (AI)
Successive generation introduction time for high technological products
Highly competitive markets have forced many organizations to come up with generational products. The relevance, appropriateness, added functionality, and sustainability are some of the potential reasons behind the launch of a new generation over the previous generation. The launch time of the new generation is dependent on the performance of the existing generation in the market which can be measured based on the attributes viz. the adoption beha…
Metaverse beyond the hype
The metaverse has the potential to extend the physical world using augmented and virtual reality technologies allowing users to seamlessly interact within real and simulated environments using avatars and holograms. Virtual environments and immersive games (such as, Second Life, Fortnite, Roblox and VRChat) have been described as antecedents of the metaverse and offer some insight to the potential socio-economic impact of a fully functional persi…
Metaverse marketing
The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the societal and cultural implications of widespread usage. The potential of consumer interaction with brands within the metaverse has engendered significant debate within the marketing‐focused discourse on the key challenges and transf…
Examining consumer adoption of social commerce
Social commerce has evolved into a mainstream channel for marketers and businesses for selling products online. However, consumers in many developing economies have yet to fully adopt social commerce technology. This research, therefore, aims to develop and empirically validate a conceptual model for understanding the factors influencing consumer adoption of social commerce in Bangladesh using an adapted and extended version of the Meta-UTAUT mod…
Reflections on the nature of digital government research
Examining the factors influencing citizen adoption of e-government chatbot services in Jordan
Smart cities
Opinion Paper
Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across a wide range of contexts. The technology presents opportunities as well as, often ethical and legal, challenges, and has the potential for both positive and negative impacts for organisations, society, and individuals. Offering multi-disciplinary insight into some of these, …
Artificial Intelligence (AI)
Successive generation introduction time for high technological products
Highly competitive markets have forced many organizations to come up with generational products. The relevance, appropriateness, added functionality, and sustainability are some of the potential reasons behind the launch of a new generation over the previous generation. The launch time of the new generation is dependent on the performance of the existing generation in the market which can be measured based on the attributes viz. the adoption beha…
Transformative learning (4 works) · Business (3 works) · Computer Science (3 works) · Digital Marketing and Social Media (2 works) · Industrial organization (2 works) · Knowledge management (2 works) · Marketing (2 works) · Metaverse (2 works) · Technology Adoption and User Behaviour (2 works) · Virtual Reality Applications and Impacts (2 works)