Chaiyawit Muangmee
Biographic Data
| ID | 373459 |
|---|---|
| NAME | Chaiyawit Muangmee |
| GIVEN NAMES | Chaiyawit |
| FAMILY NAME | Muangmee |
| SIGNATURE | MUANGMEE C |
| AFFILIATIONS | Bansomdejchaopraya Rajabhat University |
| ORCID | 0000-0003-1607-8454 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 13 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 2 |
Exploring the Factors Influencing Tourist Destination Loyalty: A Case Study of Homestay Entrepreneurs in Thailand
This research aims to explore the image of the homestay entrepreneurs through service marketing mix, tourist satisfaction, and tourist loyalty toward homestay entrepreneurs and find their tourist destination loyalty model. The data were collected from 440 tourists and were analyzed using descriptive statistics and inferential statistics consisting of confirmatory factor, path, and structural equation modeling. The results showed that the image of…
Green Entrepreneurial Orientation and Green Innovation in Small and Medium-Sized Enterprises (SMEs)
Since environmental issues are becoming an integral part of business performances, policymakers and managers have started recognizing the importance of green innovation towards sustainable business performances. The role of the automotive parts industry is crucial in minimizing environmental degradation and promoting sustainable development. Yet few studies have focused on the connection between green entrepreneurial orientation and green innovat…
Entrepreneurial orientation and SME performance: The mediating role of learning orientation
This paper aims to address the mediating effects of learning orientation on the relationships between three dimensions (innovativeness, proactiveness, and risk-taking) of entrepreneurial orientation on SMEs' performance in Thailand. Due to competition in a volatile environment, these dimensions of entrepreneurial orientation have been the focus of attention in many strategic management studies. This study is based on a survey, utilizing a sample …
Green Entrepreneurial Orientation and Green Innovation in Small and Medium-Sized Enterprises (SMEs)
Since environmental issues are becoming an integral part of business performances, policymakers and managers have started recognizing the importance of green innovation towards sustainable business performances. The role of the automotive parts industry is crucial in minimizing environmental degradation and promoting sustainable development. Yet few studies have focused on the connection between green entrepreneurial orientation and green innovat…
Entrepreneurial orientation and SME performance: The mediating role of learning orientation
This paper aims to address the mediating effects of learning orientation on the relationships between three dimensions (innovativeness, proactiveness, and risk-taking) of entrepreneurial orientation on SMEs' performance in Thailand. Due to competition in a volatile environment, these dimensions of entrepreneurial orientation have been the focus of attention in many strategic management studies. This study is based on a survey, utilizing a sample …
Green Entrepreneurial Orientation and Green Innovation in Small and Medium-Sized Enterprises (SMEs)
Since environmental issues are becoming an integral part of business performances, policymakers and managers have started recognizing the importance of green innovation towards sustainable business performances. The role of the automotive parts industry is crucial in minimizing environmental degradation and promoting sustainable development. Yet few studies have focused on the connection between green entrepreneurial orientation and green innovat…
Entrepreneurial orientation and SME performance: The mediating role of learning orientation
This paper aims to address the mediating effects of learning orientation on the relationships between three dimensions (innovativeness, proactiveness, and risk-taking) of entrepreneurial orientation on SMEs' performance in Thailand. Due to competition in a volatile environment, these dimensions of entrepreneurial orientation have been the focus of attention in many strategic management studies. This study is based on a survey, utilizing a sample …
Exploring the Factors Influencing Tourist Destination Loyalty: A Case Study of Homestay Entrepreneurs in Thailand
This research aims to explore the image of the homestay entrepreneurs through service marketing mix, tourist satisfaction, and tourist loyalty toward homestay entrepreneurs and find their tourist destination loyalty model. The data were collected from 440 tourists and were analyzed using descriptive statistics and inferential statistics consisting of confirmatory factor, path, and structural equation modeling. The results showed that the image of…
Business (3 works) · Entrepreneurial Orientation (2 works) · Entrepreneurship (2 works) · Industrial organization (2 works) · Marketing (2 works) · Advertising (1 works) · Automotive industry (1 works) · Competition (biology) (1 works) · Computer Science (1 works) · Digital Marketing and Social Media (1 works)