Tom Hoy
Biographic Data
| ID | 3735791 |
|---|---|
| NAME | Tom Hoy |
| GIVEN NAMES | Tom |
| FAMILY NAME | Hoy |
| SIGNATURE | HOY T |
| AFFILIATIONS | Stripe Partners |
| VERIFIED | No |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 9 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
Experts in the Loop
This paper explores the resilience of human expertise in an age of Large Language Models (LLMs) and establishes a framework and methodology for the ongoing value of human experts alongside conversational AI systems. Our framework identifies three themes that define the unique value of human expertise: curating knowledge, personalizing interactions, and offering a perspective. For each theme, we outline strategies and tactics used by human experts…
Grounded Models
The promise of generative AI technologies is seductive to product leaders: frictionless research in which synthetic data can be both generated and analysed via a simple end-to-end UI, enabling teams to speed up research timelines and reduce costs. However, our evidence suggests we should be sceptical of these maximalist claims. Over the last 18 months our combined team of NLP data scientists and ethnographers has conducted a series of experiments…
My AI versus the Company AI
GSuite is changing the nature of Knowledge Work across 5 million businesses through AI-powered assistance. To ensure that this evolution reflects the aspirations and priorities of workers, Google and Stripe Partners conducted a multi-national ethnography of Knowledge Workers covering a range of industries. We identified that workers distinguish between 'Core' and 'Peripheral' work: the work they are paid to do and identify with, and the work that…
Doing Ethnography in AirSpace
AirSpace', according to Kyle Chayka, is the increasingly homogenized experience of the western(ized) business traveller, driven by major tech platforms (including Google, Airbnb and Uber.) As international travellers, ethnographers must account for the impact of AirSpace on their research practice. After delineating the concept of AirSpace the paper posits three dangers ethnographers must negotiate: (1) The cost of control: AirSpace offers resear…
Strategy as an Unfolding Network of Associations
This case explores a business strategy development project run by Stripe Partners for a London-based online healthcare company, Dr Ed. The first part lays out the details of the process: an intense four-day ethnographic research programme called the 'Studio' involving the Dr Ed senior management team. The second half reflects on the outcomes of the process one year on through a series of management interviews, and evaluates the contribution the S…
Knowing That and Knowing How
This paper explores two different forms of knowledge. We compare embodied understanding with propositional or abstract knowledge. Ethnographic research, with its commitment to understanding through immersion and engagement in social fields produces dexterous, intuitive and practical cultural knowledge, which is highly suited towards culturally attuned activity. We argue that ethnography can often be reduced to propositional knowledge as a result …
Grounded Models
The promise of generative AI technologies is seductive to product leaders: frictionless research in which synthetic data can be both generated and analysed via a simple end-to-end UI, enabling teams to speed up research timelines and reduce costs. However, our evidence suggests we should be sceptical of these maximalist claims. Over the last 18 months our combined team of NLP data scientists and ethnographers has conducted a series of experiments…
Knowing That and Knowing How
This paper explores two different forms of knowledge. We compare embodied understanding with propositional or abstract knowledge. Ethnographic research, with its commitment to understanding through immersion and engagement in social fields produces dexterous, intuitive and practical cultural knowledge, which is highly suited towards culturally attuned activity. We argue that ethnography can often be reduced to propositional knowledge as a result …
Doing Ethnography in AirSpace
AirSpace', according to Kyle Chayka, is the increasingly homogenized experience of the western(ized) business traveller, driven by major tech platforms (including Google, Airbnb and Uber.) As international travellers, ethnographers must account for the impact of AirSpace on their research practice. After delineating the concept of AirSpace the paper posits three dangers ethnographers must negotiate: (1) The cost of control: AirSpace offers resear…
Strategy as an Unfolding Network of Associations
This case explores a business strategy development project run by Stripe Partners for a London-based online healthcare company, Dr Ed. The first part lays out the details of the process: an intense four-day ethnographic research programme called the 'Studio' involving the Dr Ed senior management team. The second half reflects on the outcomes of the process one year on through a series of management interviews, and evaluates the contribution the S…
Knowing That and Knowing How
This paper explores two different forms of knowledge. We compare embodied understanding with propositional or abstract knowledge. Ethnographic research, with its commitment to understanding through immersion and engagement in social fields produces dexterous, intuitive and practical cultural knowledge, which is highly suited towards culturally attuned activity. We argue that ethnography can often be reduced to propositional knowledge as a result …
Strategy as an Unfolding Network of Associations
This case explores a business strategy development project run by Stripe Partners for a London-based online healthcare company, Dr Ed. The first part lays out the details of the process: an intense four-day ethnographic research programme called the 'Studio' involving the Dr Ed senior management team. The second half reflects on the outcomes of the process one year on through a series of management interviews, and evaluates the contribution the S…
Doing Ethnography in AirSpace
AirSpace', according to Kyle Chayka, is the increasingly homogenized experience of the western(ized) business traveller, driven by major tech platforms (including Google, Airbnb and Uber.) As international travellers, ethnographers must account for the impact of AirSpace on their research practice. After delineating the concept of AirSpace the paper posits three dangers ethnographers must negotiate: (1) The cost of control: AirSpace offers resear…
My AI versus the Company AI
GSuite is changing the nature of Knowledge Work across 5 million businesses through AI-powered assistance. To ensure that this evolution reflects the aspirations and priorities of workers, Google and Stripe Partners conducted a multi-national ethnography of Knowledge Workers covering a range of industries. We identified that workers distinguish between 'Core' and 'Peripheral' work: the work they are paid to do and identify with, and the work that…
Grounded Models
The promise of generative AI technologies is seductive to product leaders: frictionless research in which synthetic data can be both generated and analysed via a simple end-to-end UI, enabling teams to speed up research timelines and reduce costs. However, our evidence suggests we should be sceptical of these maximalist claims. Over the last 18 months our combined team of NLP data scientists and ethnographers has conducted a series of experiments…
Experts in the Loop
This paper explores the resilience of human expertise in an age of Large Language Models (LLMs) and establishes a framework and methodology for the ongoing value of human experts alongside conversational AI systems. Our framework identifies three themes that define the unique value of human expertise: curating knowledge, personalizing interactions, and offering a perspective. For each theme, we outline strategies and tactics used by human experts…
Computer Science (6 works) · Ethnography (4 works) · Knowledge management (4 works) · Sociology (4 works) · Political science (3 works) · Psychology (3 works) · Artificial Intelligence (2 works) · Business (2 works) · Engineering (2 works) · Ethics and Social Impacts of AI (2 works)