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Amy Lasater‐wille

Biographic Data

ID3736017
NAMEAmy Lasater‐wille
GIVEN NAMESAmy
FAMILY NAMELasater‐wille
SIGNATUREWILLE A L
AFFILIATIONSOliver Wyman Studio
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS0
WORKS AS AUTHOR1
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2019
LATEST PUBLICATION YEAR2019
H-INDEX0
  • Interactive Storytelling

    Open Access•Amy Lasater-Wille, Amy Lasater‐wille et al.•ARTICLE•Ethnographic Praxis in Industry…•2019

    Personas are an effective way to bring customers to life, enabling business owners and designers to have a better understanding of their audiences' needs, values and behaviors in detail. Personas help with building and improving product and brand experiences.There is a diverse set of tools and methods to create personas, and while most are successful in creating detailed stories, they're mostly limited in terms of creating an immersive experience…

No prominent works on this page.

  • Interactive Storytelling

    Open Access•Amy Lasater-Wille, Amy Lasater‐wille et al.•ARTICLE•Ethnographic Praxis in Industry…•2019

    Personas are an effective way to bring customers to life, enabling business owners and designers to have a better understanding of their audiences' needs, values and behaviors in detail. Personas help with building and improving product and brand experiences.There is a diverse set of tools and methods to create personas, and while most are successful in creating detailed stories, they're mostly limited in terms of creating an immersive experience…

Aesthetics (1 work) · Art (1 work) · Class (philosophy (1 work) · Computer Science (1 work) · Empathy (1 work) · Human–computer interaction (1 work) · Multimedia (1 work) · Narrative (1 work) · Persona (1 work) · Persona Design and Applications (1 work)

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