Claudio Alvarez
Biographic Data
| ID | 3737997 |
|---|---|
| NAME | Claudio Alvarez |
| GIVEN NAMES | Claudio |
| FAMILY NAME | Alvarez |
| SIGNATURE | ALVAREZ C |
| ORCID | 0000-0002-7152-4894 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
Doing Relationship Work: A Theory of Change in Consumer-Brand Relationships
This article proposes a novel theory, based on relational paradoxes, to explain how consumers enable or disable their relationships with brands over time. Analysis of data from in-depth, longitudinal interviews with 26 consumers reveals four relational tensions and seven actions that consumers take in response to these tensions, thus affecting the course and character of their brand relationships. Four consumer actions enable the consumer-brand r…
Doing Relationship Work: A Theory of Change in Consumer-Brand Relationships
This article proposes a novel theory, based on relational paradoxes, to explain how consumers enable or disable their relationships with brands over time. Analysis of data from in-depth, longitudinal interviews with 26 consumers reveals four relational tensions and seven actions that consumers take in response to these tensions, thus affecting the course and character of their brand relationships. Four consumer actions enable the consumer-brand r…
Doing Relationship Work: A Theory of Change in Consumer-Brand Relationships
This article proposes a novel theory, based on relational paradoxes, to explain how consumers enable or disable their relationships with brands over time. Analysis of data from in-depth, longitudinal interviews with 26 consumers reveals four relational tensions and seven actions that consumers take in response to these tensions, thus affecting the course and character of their brand relationships. Four consumer actions enable the consumer-brand r…
Advertising (1 works) · Brand management (1 works) · Brand relationship (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer behaviour (1 works) · Customer Relationship Management (1 works) · Customer Service Quality and Loyalty (1 works) · Dysfunctional family (1 works) · Marketing (1 works)