Patrick Butler
Biographic Data
| ID | 3738057 |
|---|---|
| NAME | Patrick Butler |
| GIVEN NAMES | Patrick |
| FAMILY NAME | Butler |
| SIGNATURE | BUTLER P |
| AFFILIATIONS | Trinity College Dublin |
| VERIFIED | No |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 25 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 1938 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 3 |
The Auchinleck Manuscript
Fresh examinations of the manuscript which is one of the chief compendiums of literature in the Middle English period. Created in London c . 1340, the Auchinleck manuscript (Edinburgh, National Library of Scotland Advocates MS 19.2.1) is of crucial importance as the first book designed to convey in the English language an ambitious range ofsecular romance and chronicle. Evidently made in London by professional scribes for a secular patron, this t…
Human Branding in Political Marketing
Political marketing advances by engaging with new and advanced concepts from both of its parent disciplines. One of the most recent fields of brand research—the study of the human brand—is taken into the political marketing arena in this essay. Human branding is an emergent topic in mainstream marketing. The value as a brand of a person who is well-known and subject to explicit marketing communications efforts is being investigated in many fields…
Theory-Building in Political Marketing
Political Marketing shares significant common ground with Public Sector Marketing, but this is not reflected in the current literature. These subdisciplines are developing in mutual isolation, thereby limiting their relevance and theoretical potential. The political marketing research literature highlights election campaigns and communications processes, even though marketing for most politicians involves being associated with actual public servi…
Political Mediation in Ireland
Despite important changes in print media and broadcasting, politicians in Ireland are acutely conscious of the critical role of local reputation, even for those holding high office at national level. The nature and scale of the political system, with Proportional Representation and multi-seat constituencies, means that political incumbents and candidates must engage in a permanent campaign of establishing and maintaining the reputation for servic…
When marketing models clash with democracy
The application of marketing models in political and public sector contexts is examined. The assumptions in marketing of positive outcomes of (i) rapid responses to consumer concerns, (ii) the extension of choice and customisation in product development, and (iii) the application of market research techniques are considered in turn. This analysis suggests that in the political context, responding rapidly to public opinion is not necessarily a sou…
By Popular Demand
Professional development in the management of the arts is increasingly important with the growth of the arts and cultural sectors. Traditional texts on arts marketing emphasise a marketing mix approach that is of limited value to experienced marketers. A framework for the analysis of the distinctive structural and process characteristics of marketing the arts, that assumes a knowledge of marketing concepts and processes, is proposed and developed…
Positioning Political Parties
Political parties enjoy a symbiotic relationship with the media. Like commercial organizations, parties must know where they stand in their “market.” Marketing is not an activity that political parties may indulge in at their discretion; it is a constant and necessary political function that they attend to implicitly or explicitly, successfully or otherwise. The concern of this article is to move the analysis of political marketing to the strateg…
Campaigns, Candidates and Marketing in Ireland
Activities of the Minnesota Advisory Board on Problems of Alcoholism
The Geographical Factor in Mongol History
Human Branding in Political Marketing
Political marketing advances by engaging with new and advanced concepts from both of its parent disciplines. One of the most recent fields of brand research—the study of the human brand—is taken into the political marketing arena in this essay. Human branding is an emergent topic in mainstream marketing. The value as a brand of a person who is well-known and subject to explicit marketing communications efforts is being investigated in many fields…
When marketing models clash with democracy
The application of marketing models in political and public sector contexts is examined. The assumptions in marketing of positive outcomes of (i) rapid responses to consumer concerns, (ii) the extension of choice and customisation in product development, and (iii) the application of market research techniques are considered in turn. This analysis suggests that in the political context, responding rapidly to public opinion is not necessarily a sou…
Positioning Political Parties
Political parties enjoy a symbiotic relationship with the media. Like commercial organizations, parties must know where they stand in their “market.” Marketing is not an activity that political parties may indulge in at their discretion; it is a constant and necessary political function that they attend to implicitly or explicitly, successfully or otherwise. The concern of this article is to move the analysis of political marketing to the strateg…
Theory-Building in Political Marketing
Political Marketing shares significant common ground with Public Sector Marketing, but this is not reflected in the current literature. These subdisciplines are developing in mutual isolation, thereby limiting their relevance and theoretical potential. The political marketing research literature highlights election campaigns and communications processes, even though marketing for most politicians involves being associated with actual public servi…
Campaigns, Candidates and Marketing in Ireland
The Geographical Factor in Mongol History
Activities of the Minnesota Advisory Board on Problems of Alcoholism
Campaigns, Candidates and Marketing in Ireland
Positioning Political Parties
Political parties enjoy a symbiotic relationship with the media. Like commercial organizations, parties must know where they stand in their “market.” Marketing is not an activity that political parties may indulge in at their discretion; it is a constant and necessary political function that they attend to implicitly or explicitly, successfully or otherwise. The concern of this article is to move the analysis of political marketing to the strateg…
By Popular Demand
Professional development in the management of the arts is increasingly important with the growth of the arts and cultural sectors. Traditional texts on arts marketing emphasise a marketing mix approach that is of limited value to experienced marketers. A framework for the analysis of the distinctive structural and process characteristics of marketing the arts, that assumes a knowledge of marketing concepts and processes, is proposed and developed…
When marketing models clash with democracy
The application of marketing models in political and public sector contexts is examined. The assumptions in marketing of positive outcomes of (i) rapid responses to consumer concerns, (ii) the extension of choice and customisation in product development, and (iii) the application of market research techniques are considered in turn. This analysis suggests that in the political context, responding rapidly to public opinion is not necessarily a sou…
Political Mediation in Ireland
Despite important changes in print media and broadcasting, politicians in Ireland are acutely conscious of the critical role of local reputation, even for those holding high office at national level. The nature and scale of the political system, with Proportional Representation and multi-seat constituencies, means that political incumbents and candidates must engage in a permanent campaign of establishing and maintaining the reputation for servic…
Theory-Building in Political Marketing
Political Marketing shares significant common ground with Public Sector Marketing, but this is not reflected in the current literature. These subdisciplines are developing in mutual isolation, thereby limiting their relevance and theoretical potential. The political marketing research literature highlights election campaigns and communications processes, even though marketing for most politicians involves being associated with actual public servi…
Human Branding in Political Marketing
Political marketing advances by engaging with new and advanced concepts from both of its parent disciplines. One of the most recent fields of brand research—the study of the human brand—is taken into the political marketing arena in this essay. Human branding is an emergent topic in mainstream marketing. The value as a brand of a person who is well-known and subject to explicit marketing communications efforts is being investigated in many fields…
The Auchinleck Manuscript
Fresh examinations of the manuscript which is one of the chief compendiums of literature in the Middle English period. Created in London c . 1340, the Auchinleck manuscript (Edinburgh, National Library of Scotland Advocates MS 19.2.1) is of crucial importance as the first book designed to convey in the English language an ambitious range ofsecular romance and chronicle. Evidently made in London by professional scribes for a secular patron, this t…
Political science (10 works) · Business (7 works) · Marketing (6 works) · Politics (6 works) · Law (5 works) · Public relations (5 works) · Sociology (5 works) · Law (4 works) · Computer Science (3 works) · Economics (3 works)