Hyejin Bang
Dados Biográficos
| ID | 3738696 |
|---|---|
| NOME | Hyejin Bang |
| PRENOMES | Hyejin |
| SOBRENOME | Bang |
| ASSINATURA | BANG H |
| AFILIAÇÕES | Florida International University |
| ORCID | 0000-0002-7518-3302 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 19 |
| TOTAL DE CITAÇÕES | 35 |
| TOTAL COMO AUTOR | 19 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2017 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 4 |
Building sustainable volunteer engagement
The engagement of volunteers is essential for successfully operating a mega sport event (MSE). This study applied the affective, behavioral, and cognitive model of attitude to advance theoretical understanding of how attitudinal components collectively shape volunteer behavior in MSEs. We conducted face-to-face surveys with 271 volunteers recruited during the 2018 Pyeongchang Winter Olympic Games. Structural equation modeling revealed that pride …
The role of adolescents’ participation in physical education and leisure-time sport activity on their social connectedness, depression, and aggressive behaviour
The current study investigated the benefits of adolescents’ participation in physical activity (PA), including physical education (PE) and leisure-time sports activity (LTSA), on their subjective wellbeing (SWB), namely social connectedness, depression, and aggression. Specifically, the study explored the mediating role of social connectedness in the relationship between adolescents’ PA and depression/aggression. Data were collected from 358 midd…
Message assertiveness and price discounts
Marketers often use assertive messages to advocate for prosocial causes. Paradoxically, however, assertive messages often provoke reactance. The authors conduct two laboratory experiments to examine whether consumers’ reactions to assertive (vs. non-assertive) messages will vary when they receive price discounts (vs. no discount) at the time they make purchases, with hedonic versus utilitarian purchase intentions as moderators. The results show t…
Team and individual sport participation, school belonging, and gender differences in adolescent depression
Enhanced Math Efficacy and Performance of Minority Students through Student Class Preparation and Teacher Support
This research investigates how minority students demonstrate their math self-efficacy and performance, shaped by factors such as class preparation and math teacher support. Leveraging a comprehensive US national dataset, this study aims to provide broadly applicable insights and suggestions for students from diverse racial and linguistic backgrounds. The findings underscore the substantial influence of high school students’ class preparation on t…
Perceived Quality and Organizational Support for Enhancing Volunteers’ Leisure Satisfaction and Civic Engagement
This study aimed to investigate the effects of perceived quality of sporting event and perceived organizational support (POS) on volunteers' leisure satisfaction with their volunteering experience and the effect of volunteers' leisure satisfaction on their civic participation attitudes and future volunteering intention and to examine differences in first-time and experienced sport event volunteers in the relationships between the study's variable…
Professional Team Sports Organizations’ Corporate Social Responsibility Activities
As professional sport teams’ involvement with corporate social responsibility (CSR) activities are prevalent and expected by the public, there has been more attention on the factors that can influence consumers’ reactions to CSR activities. This study investigated the influence of two factors—corporate image and organization choice of communication vehicle—on individuals’ responses, perceived motive, and change of attitude to a professional team …
The effect of media multitasking on ad memory
The purpose of this study was to investigate the effect of program-induced engagement on the amount of media multitasking (MM) and its subsequent impact on ad memory. It explored how brand familiarity attenuates or aggravates the detrimental effects of MM on cognitive evaluation of ads. Two lab-based experiments were conducted. The findings of the experiment were three-fold. First, the findings indicate that when the programs were affectively eng…
Slow versus fast
Marketing communications often feature objects that move slowly or rapidly, or images appearing in slow or rapid succession. This article provides a report of results of four studies investigating consumer perceptions and construal arising from the pace of commercials, which then affects consumer decision making. Studies 1 and 2 provide empirical evidence showing that TV commercials featuring slow-moving (fast-moving) objects will prompt high lev…
Brand awe
In this study, we propose a new concept, brand awe, and explore its nature, underlying dimensions, and roles in relation to consumer responses. Brand awe is a specific mixture of emotions that consumers feel when they encounter a luxury or premium brand that they perceive to be vast and, thus, requires a schematic accommodation. Exploratory Factor Analysis (N = 205) and Confirmatory Factor Analysis (N = 256) of the survey data based on fourteen b…
Do sports help students stay away from misbehavior, suspension, or dropout
Consumer Response to Patriotic Ads for Domestic Versus Foreign Brands in Contexts of International Sporting Events
An individual possesses multiple social identities, and different identities are temporarily salient at different points in time. A particular social identity, such as national identity (NI), may have little or no impact on consumer response unless that identity is activated. This study explores how NI activated through different contexts of international sporting events and associated group-based emotions (happiness vs. anger) would exert differ…
Emojis and assertive environmental messages in social media campaigns
Purpose The authors aim to examine how emojis interact with assertiveness in social media posts to encourage social media engagement and cooperation in environmental campaigns. Design/methodology/approach Two experiments were used to test three hypotheses. Findings Study 1 shows that when assertive Twitter messages include the smiley-face emoji, study participants indicate stronger social media engagement and behavioral intentions to recycle used…
School engagement, self-esteem, and depression of adolescents
Sport Participation, Locus of Control, and Academic Performance among Early Adolescents
The purpose of this study was to examine the effects of sport participation on locus of control and academic performance among eighth-grade students. In the analysis, particular attention was placed on the differential effects of sport participation of racial and linguistic minority groups who often times lag behind. Participants were eighth graders from the Early Childhood Longitudinal Study–Kindergarten Cohort (2006). Data were analyzed by empl…
The impact of volunteer experience at sport mega‐events on intention to continue volunteering
This study examined the impacts of volunteers’ motivation and satisfaction through Olympic/Paralympic volunteering experiences on their intention to volunteer for future community events and the moderating role of previous volunteering experience in the relationships among motivations, satisfaction, and intention to continue volunteering. A sample of volunteers (N = 4,824) was drawn from the data collected by Nielsen during the Rio 2016 Olympic a…
Racial and Linguistic Status Differences in the Effect of Interscholastic Sport Participation on School Engagement and Academic Performance Among High School Students
The purpose of the study was to examine whether the effects of interscholastic sport participation on academic performance and school engagement vary by race and linguistic status of high school students. High school participants ( n = 16,200) were selected from the Education Longitudinal Study: 2002, a nationally representative database. Results of a structural equation model showed that Asian, black, and Hispanic students’ interscholastic sport…
The role of perceived effectiveness on the acceptability of choice architecture
The success of choice architecture, including its adoption in government policy and practice, has prompted questions of whether choice architecture design decisions are sufficiently transparent and publicly acceptable. We examined whether disclosing to decision-makers that a particular choice architecture is in place reduces its effectiveness and whether an understanding of the effectiveness of choice architecture design decisions increases their…
It's the thought that counts over time
School engagement, self-esteem, and depression of adolescents
The role of perceived effectiveness on the acceptability of choice architecture
The success of choice architecture, including its adoption in government policy and practice, has prompted questions of whether choice architecture design decisions are sufficiently transparent and publicly acceptable. We examined whether disclosing to decision-makers that a particular choice architecture is in place reduces its effectiveness and whether an understanding of the effectiveness of choice architecture design decisions increases their…
Emojis and assertive environmental messages in social media campaigns
Purpose The authors aim to examine how emojis interact with assertiveness in social media posts to encourage social media engagement and cooperation in environmental campaigns. Design/methodology/approach Two experiments were used to test three hypotheses. Findings Study 1 shows that when assertive Twitter messages include the smiley-face emoji, study participants indicate stronger social media engagement and behavioral intentions to recycle used…
It's the thought that counts over time
Perceived Quality and Organizational Support for Enhancing Volunteers’ Leisure Satisfaction and Civic Engagement
This study aimed to investigate the effects of perceived quality of sporting event and perceived organizational support (POS) on volunteers' leisure satisfaction with their volunteering experience and the effect of volunteers' leisure satisfaction on their civic participation attitudes and future volunteering intention and to examine differences in first-time and experienced sport event volunteers in the relationships between the study's variable…
The impact of volunteer experience at sport mega‐events on intention to continue volunteering
This study examined the impacts of volunteers’ motivation and satisfaction through Olympic/Paralympic volunteering experiences on their intention to volunteer for future community events and the moderating role of previous volunteering experience in the relationships among motivations, satisfaction, and intention to continue volunteering. A sample of volunteers (N = 4,824) was drawn from the data collected by Nielsen during the Rio 2016 Olympic a…
It's the thought that counts over time
Racial and Linguistic Status Differences in the Effect of Interscholastic Sport Participation on School Engagement and Academic Performance Among High School Students
The purpose of the study was to examine whether the effects of interscholastic sport participation on academic performance and school engagement vary by race and linguistic status of high school students. High school participants ( n = 16,200) were selected from the Education Longitudinal Study: 2002, a nationally representative database. Results of a structural equation model showed that Asian, black, and Hispanic students’ interscholastic sport…
The role of perceived effectiveness on the acceptability of choice architecture
The success of choice architecture, including its adoption in government policy and practice, has prompted questions of whether choice architecture design decisions are sufficiently transparent and publicly acceptable. We examined whether disclosing to decision-makers that a particular choice architecture is in place reduces its effectiveness and whether an understanding of the effectiveness of choice architecture design decisions increases their…
Sport Participation, Locus of Control, and Academic Performance among Early Adolescents
The purpose of this study was to examine the effects of sport participation on locus of control and academic performance among eighth-grade students. In the analysis, particular attention was placed on the differential effects of sport participation of racial and linguistic minority groups who often times lag behind. Participants were eighth graders from the Early Childhood Longitudinal Study–Kindergarten Cohort (2006). Data were analyzed by empl…
The impact of volunteer experience at sport mega‐events on intention to continue volunteering
This study examined the impacts of volunteers’ motivation and satisfaction through Olympic/Paralympic volunteering experiences on their intention to volunteer for future community events and the moderating role of previous volunteering experience in the relationships among motivations, satisfaction, and intention to continue volunteering. A sample of volunteers (N = 4,824) was drawn from the data collected by Nielsen during the Rio 2016 Olympic a…
School engagement, self-esteem, and depression of adolescents
Professional Team Sports Organizations’ Corporate Social Responsibility Activities
As professional sport teams’ involvement with corporate social responsibility (CSR) activities are prevalent and expected by the public, there has been more attention on the factors that can influence consumers’ reactions to CSR activities. This study investigated the influence of two factors—corporate image and organization choice of communication vehicle—on individuals’ responses, perceived motive, and change of attitude to a professional team …
The effect of media multitasking on ad memory
The purpose of this study was to investigate the effect of program-induced engagement on the amount of media multitasking (MM) and its subsequent impact on ad memory. It explored how brand familiarity attenuates or aggravates the detrimental effects of MM on cognitive evaluation of ads. Two lab-based experiments were conducted. The findings of the experiment were three-fold. First, the findings indicate that when the programs were affectively eng…
Slow versus fast
Marketing communications often feature objects that move slowly or rapidly, or images appearing in slow or rapid succession. This article provides a report of results of four studies investigating consumer perceptions and construal arising from the pace of commercials, which then affects consumer decision making. Studies 1 and 2 provide empirical evidence showing that TV commercials featuring slow-moving (fast-moving) objects will prompt high lev…
Brand awe
In this study, we propose a new concept, brand awe, and explore its nature, underlying dimensions, and roles in relation to consumer responses. Brand awe is a specific mixture of emotions that consumers feel when they encounter a luxury or premium brand that they perceive to be vast and, thus, requires a schematic accommodation. Exploratory Factor Analysis (N = 205) and Confirmatory Factor Analysis (N = 256) of the survey data based on fourteen b…
Do sports help students stay away from misbehavior, suspension, or dropout
Consumer Response to Patriotic Ads for Domestic Versus Foreign Brands in Contexts of International Sporting Events
An individual possesses multiple social identities, and different identities are temporarily salient at different points in time. A particular social identity, such as national identity (NI), may have little or no impact on consumer response unless that identity is activated. This study explores how NI activated through different contexts of international sporting events and associated group-based emotions (happiness vs. anger) would exert differ…
Emojis and assertive environmental messages in social media campaigns
Purpose The authors aim to examine how emojis interact with assertiveness in social media posts to encourage social media engagement and cooperation in environmental campaigns. Design/methodology/approach Two experiments were used to test three hypotheses. Findings Study 1 shows that when assertive Twitter messages include the smiley-face emoji, study participants indicate stronger social media engagement and behavioral intentions to recycle used…
Perceived Quality and Organizational Support for Enhancing Volunteers’ Leisure Satisfaction and Civic Engagement
This study aimed to investigate the effects of perceived quality of sporting event and perceived organizational support (POS) on volunteers' leisure satisfaction with their volunteering experience and the effect of volunteers' leisure satisfaction on their civic participation attitudes and future volunteering intention and to examine differences in first-time and experienced sport event volunteers in the relationships between the study's variable…
Enhanced Math Efficacy and Performance of Minority Students through Student Class Preparation and Teacher Support
This research investigates how minority students demonstrate their math self-efficacy and performance, shaped by factors such as class preparation and math teacher support. Leveraging a comprehensive US national dataset, this study aims to provide broadly applicable insights and suggestions for students from diverse racial and linguistic backgrounds. The findings underscore the substantial influence of high school students’ class preparation on t…
Message assertiveness and price discounts
Marketers often use assertive messages to advocate for prosocial causes. Paradoxically, however, assertive messages often provoke reactance. The authors conduct two laboratory experiments to examine whether consumers’ reactions to assertive (vs. non-assertive) messages will vary when they receive price discounts (vs. no discount) at the time they make purchases, with hedonic versus utilitarian purchase intentions as moderators. The results show t…
Team and individual sport participation, school belonging, and gender differences in adolescent depression
The role of adolescents’ participation in physical education and leisure-time sport activity on their social connectedness, depression, and aggressive behaviour
The current study investigated the benefits of adolescents’ participation in physical activity (PA), including physical education (PE) and leisure-time sports activity (LTSA), on their subjective wellbeing (SWB), namely social connectedness, depression, and aggression. Specifically, the study explored the mediating role of social connectedness in the relationship between adolescents’ PA and depression/aggression. Data were collected from 358 midd…
Building sustainable volunteer engagement
The engagement of volunteers is essential for successfully operating a mega sport event (MSE). This study applied the affective, behavioral, and cognitive model of attitude to advance theoretical understanding of how attitudinal components collectively shape volunteer behavior in MSEs. We conducted face-to-face surveys with 271 volunteers recruited during the 2018 Pyeongchang Winter Olympic Games. Structural equation modeling revealed that pride …
Psychology (18 obras) · Social Psychology (12 obras) · Business (6 obras) · Social Psychology (6 obras) · Advertising (5 obras) · Consumer Behavior in Brand Consumption and Identification (5 obras) · Developmental psychology (5 obras) · Motivation and Self-Concept in Sports (5 obras) · Youth Development and Social Support (5 obras) · Computer Science (4 obras)