Rachel Kennedy
Biographic Data
| ID | 3738917 |
|---|---|
| NAME | Rachel Kennedy |
| GIVEN NAMES | Rachel |
| FAMILY NAME | Kennedy |
| SIGNATURE | KENNEDY R |
| AFFILIATIONS | Ehrenberg-Bass Institute,University of SouthAustralia |
| ORCID | 0000-0002-8052-6293 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
How to accurately measure attention to video advertising
Attention has been proposed as a replacement for ratings to better measure advertising exposure quality. Attention measurement suppliers, who are key stakeholders in this proposed shift, have primarily used eye tracking to assess how people pay attention to ads. However, other literature-supported physiological measures may be beneficial or superior for measuring attention to advertising (e.g. heart rate, skin conductance). This research used a l…
When Brands Go Dark
Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer. These long dark periods have not been subject to much study, so little is known about the likely consequences. This exploratory study addresses this omission by documenting the sales performance of 41 beer, cider, and spirit brands that advertised intermittently over almost two decades. Changes in aggrega…
Duration of periconceptional folic acid supplementation in women booking for antenatal care
Objective To provide accurate estimates of the commencement time, duration and dosage of folic acid (FA) supplementation taken by Irish women in the periconceptional period. The study also aimed to establish the factors associated with optimal FA supplementation practices. Design Cross-sectional observational study. Women’s clinical and sociodemographic details were computerised. Maternal weight and height were measured before calculating BMI. De…
Replacing the Chilean constitution
Breast-feeding and postpartum maternal weight trajectories
Objective We examined whether breast-feeding, and in particular exclusive breast-feeding, was associated with maternal weight and body composition changes at 4 months postpartum independently of other maternal variables. Design Prospective longitudinal study. Women were recruited in the first trimester after an ultrasound examination confirmed an ongoing singleton pregnancy. Weight and body composition were measured using advanced bio-electrical …
Breast-feeding and postpartum maternal weight trajectories
Objective We examined whether breast-feeding, and in particular exclusive breast-feeding, was associated with maternal weight and body composition changes at 4 months postpartum independently of other maternal variables. Design Prospective longitudinal study. Women were recruited in the first trimester after an ultrasound examination confirmed an ongoing singleton pregnancy. Weight and body composition were measured using advanced bio-electrical …
Duration of periconceptional folic acid supplementation in women booking for antenatal care
Objective To provide accurate estimates of the commencement time, duration and dosage of folic acid (FA) supplementation taken by Irish women in the periconceptional period. The study also aimed to establish the factors associated with optimal FA supplementation practices. Design Cross-sectional observational study. Women’s clinical and sociodemographic details were computerised. Maternal weight and height were measured before calculating BMI. De…
Replacing the Chilean constitution
When Brands Go Dark
Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer. These long dark periods have not been subject to much study, so little is known about the likely consequences. This exploratory study addresses this omission by documenting the sales performance of 41 beer, cider, and spirit brands that advertised intermittently over almost two decades. Changes in aggrega…
How to accurately measure attention to video advertising
Attention has been proposed as a replacement for ratings to better measure advertising exposure quality. Attention measurement suppliers, who are key stakeholders in this proposed shift, have primarily used eye tracking to assess how people pay attention to ads. However, other literature-supported physiological measures may be beneficial or superior for measuring attention to advertising (e.g. heart rate, skin conductance). This research used a l…
Advertising (2 works) · Business (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Internal Medicine (2 works) · Medicine (2 works) · Obstetrics (2 works) · Pediatrics (2 works) · Pregnancy (2 works) · Sociology (2 works)