Ralf Wagner
Biographic Data
| ID | 3739082 |
|---|---|
| NAME | Ralf Wagner |
| GIVEN NAMES | Ralf |
| FAMILY NAME | Wagner |
| SIGNATURE | WAGNER R |
| AFFILIATIONS | University of Kassel |
| ORCID | 0000-0002-0220-2154 |
| VERIFIED | Yes |
| TOTAL WORKS | 18 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 18 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Green Is the New Gold
Prior studies based on the Theory of Planned Behavior mostly examined the effects of health and environmental concerns on organic food consumption; however, few addressed the paradoxical relationships in the context of opulent or symbolic decorum. Therefore, the novelty of this study arises from adopting a new perspective of opulence and integrating reasons for organic food purchases. Findings reveal a substantial attitude–behavior gap, despite h…
Moving from operand to operant resources using smart waste management technologies in developing societies–Evidence from Bangladesh
The present growth in consumption has resulted in increased household waste production and accumulation in developing societies, particularly in Asia. This study aimed to identify factors in transition from operand resources to operant resources through the adoption of smart waste management technologies, examining the moderating role of government policies, regulations, and infrastructure development. To test the research hypotheses, a survey co…
I Better “Not to”
The purpose of this study is to understand constraints from limitations and skepticism to a form of agency in consumer ethics. Framed in Granular Interaction Thinking theory, our study addresses the research question of how the voluntary sustainability constraints leverage mindful consumption . The quantitative research design builds upon an online survey and data analysis by fitting a composite‐based structural equation model using the partial l…
Drop by Drop
This paper examines the impact of green certifications on attributed improvements in corporate water efficiency in Bangladesh, considering the moderating roles of regulatory pressure and consumer awareness. Data from 311 respondents were analyzed to test the hypotheses. Results indicate that certification type, environmental audit frequency, compliance costs, and public visibility positively influence water‐efficiency improvements, and these effe…
Conscience of wine Tourists
Touristic activity provides a potential threat to nature that might trigger environmental concerns. This study challenges the interrelation of rooting in nature with modern Indian societies' need for stimulation by analyzing the antecedents of wine tourists' environmental concerns. A novel contribution of this study is introducing the Ex-2-Ent Framework that decomposes the vineyards visitors' experience in the two dimensions of experience focus a…
Echoes of Dissatisfaction
This study explores the influence of student‐generated electronic word‐of‐mouth (eWOM) on university image within the context of an increasingly competitive higher education landscape. Drawing on social identity and congruence theories, we examine how both satisfied and dissatisfied students' positive and negative eWOM influences the higher education institution's brand perception. The study reveals that dissatisfied students demonstrate social c…
Press to pay
The financial sector is undergoing rapid transformation driven by technological innovation and the digitization of financial transactions. Biometric Payment Cards (BPCs) represent a disruptive solution that combines traditional payment methods with biometric authentication—primarily through fingerprints—to improve security and the user experience. This study explores the adoption of BPCs using an integrated theoretical framework that combines the…
In danger
Highly effective antiretroviral-based HIV prevention plays an important role in ending the global HIV/AIDS epidemic. However, the sustainable control of the epidemic is hampered by unequal access to prevention options, including HIV testing, alongside with drug resistance and ongoing barriers to accessing sustainable HIV treatment. Therefore, an HIV vaccine, combined with effective prevention and treatment, remains an absolute necessity to contro…
Understanding food waste prevention through household-level lenses
A taste of rural
Rural communities often struggle to adapt to societal and economic changes, but their cultural heritage can play a pivotal role in tourism development and establishing expectations for future development. Drawing upon community-based tourism theory, this study offers a fresh perspective on the untapped value in rural areas by considering the unique cultural identity and culinary heritage of Basilicata, Italy. It investigates the facilitators and …
Voltage variations
Online, offline, and beyond
Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles
The transportation sector's substantial greenhouse gas emissions necessitate solutions that promote sustainability. One potential approach is the higher adoption of electric vehicles (EVs). This study aims to empirically investigate the determinants of customers' intentions to adopt EVs, with a strong focus on the concept of green value. Framed in adaption‐innovation theory and based on the customer perceived value model, this research analyses t…
When marketing discourages consumption
Single-use plastics (SUP), have been widely criticized for contributing to pollution and the throwaway culture. This paper applies the demarketing framework to SUP consumption in city tourism to spur tourists’ anticipated reduction benefits of SUP. More specifically, this study quantifies the impact of the well-established demarketing mix components, adding people’s motivations to avoid SUP. Data were collected through 326 self-administered quest…
Consumers’ Perception of Sustainable Packaging in the Food Industry
Consumers evaluate products and make purchasing decisions based on packaging and its sustainable aspects. This research investigated how different packages and their quality, eco-friendliness, expensiveness, and convenience affected consumers’ intentions to purchase. Our sample comprised 299 French consumers of muesli cereals. We conducted an online choice experiment to analyze and measure consumers’ perception of sustainable packaging, comparing…
Higher Infection Risk among Health Care Workers and Lower Risk among Smokers Persistent across Sars-CoV-2 Waves—Longitudinal Results from the Population-Based TiKoCo Seroprevalence Study
SARS-CoV-2 seroprevalence was reported as substantially increased in medical personnel and decreased in smokers after the first wave in spring 2020, including in our population-based Tirschenreuth Study (TiKoCo). However, it is unclear whether these associations were limited to the early pandemic and whether the decrease in smokers was due to reduced infection or antibody response. We evaluated the association of occupation and smoking with perio…
Sustainable value in the fashion industry
New technologies—especially the emergence of digital fashion and a growing interest in creating digital twins (DTs)—are expected to alter existing value chains in the fashion industry as DT technology triggers a redesign of value creation processes. This qualitative case study demonstrates how and to what extent the development of DTs in the fashion industry addresses the sustainability needs of various stakeholders in both real‐world and virtual…
Expectations Regarding Dental Practice
Obtaining information on expectations among dental students regarding their career planning was the main purpose of this observational online survey. The questionnaire was designed with 18 items in five different languages: English, French, German, Italian and Spanish. Data were collected on nationality, age, sex, country of residence, university attended, semester, expected year of graduation and expectations about future career. More than 3000 …
Sustainable value in the fashion industry
New technologies—especially the emergence of digital fashion and a growing interest in creating digital twins (DTs)—are expected to alter existing value chains in the fashion industry as DT technology triggers a redesign of value creation processes. This qualitative case study demonstrates how and to what extent the development of DTs in the fashion industry addresses the sustainability needs of various stakeholders in both real‐world and virtual…
A taste of rural
Rural communities often struggle to adapt to societal and economic changes, but their cultural heritage can play a pivotal role in tourism development and establishing expectations for future development. Drawing upon community-based tourism theory, this study offers a fresh perspective on the untapped value in rural areas by considering the unique cultural identity and culinary heritage of Basilicata, Italy. It investigates the facilitators and …
Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles
The transportation sector's substantial greenhouse gas emissions necessitate solutions that promote sustainability. One potential approach is the higher adoption of electric vehicles (EVs). This study aims to empirically investigate the determinants of customers' intentions to adopt EVs, with a strong focus on the concept of green value. Framed in adaption‐innovation theory and based on the customer perceived value model, this research analyses t…
Expectations Regarding Dental Practice
Obtaining information on expectations among dental students regarding their career planning was the main purpose of this observational online survey. The questionnaire was designed with 18 items in five different languages: English, French, German, Italian and Spanish. Data were collected on nationality, age, sex, country of residence, university attended, semester, expected year of graduation and expectations about future career. More than 3000 …
Consumers’ Perception of Sustainable Packaging in the Food Industry
Consumers evaluate products and make purchasing decisions based on packaging and its sustainable aspects. This research investigated how different packages and their quality, eco-friendliness, expensiveness, and convenience affected consumers’ intentions to purchase. Our sample comprised 299 French consumers of muesli cereals. We conducted an online choice experiment to analyze and measure consumers’ perception of sustainable packaging, comparing…
Higher Infection Risk among Health Care Workers and Lower Risk among Smokers Persistent across Sars-CoV-2 Waves—Longitudinal Results from the Population-Based TiKoCo Seroprevalence Study
SARS-CoV-2 seroprevalence was reported as substantially increased in medical personnel and decreased in smokers after the first wave in spring 2020, including in our population-based Tirschenreuth Study (TiKoCo). However, it is unclear whether these associations were limited to the early pandemic and whether the decrease in smokers was due to reduced infection or antibody response. We evaluated the association of occupation and smoking with perio…
Sustainable value in the fashion industry
New technologies—especially the emergence of digital fashion and a growing interest in creating digital twins (DTs)—are expected to alter existing value chains in the fashion industry as DT technology triggers a redesign of value creation processes. This qualitative case study demonstrates how and to what extent the development of DTs in the fashion industry addresses the sustainability needs of various stakeholders in both real‐world and virtual…
When marketing discourages consumption
Single-use plastics (SUP), have been widely criticized for contributing to pollution and the throwaway culture. This paper applies the demarketing framework to SUP consumption in city tourism to spur tourists’ anticipated reduction benefits of SUP. More specifically, this study quantifies the impact of the well-established demarketing mix components, adding people’s motivations to avoid SUP. Data were collected through 326 self-administered quest…
Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles
The transportation sector's substantial greenhouse gas emissions necessitate solutions that promote sustainability. One potential approach is the higher adoption of electric vehicles (EVs). This study aims to empirically investigate the determinants of customers' intentions to adopt EVs, with a strong focus on the concept of green value. Framed in adaption‐innovation theory and based on the customer perceived value model, this research analyses t…
Conscience of wine Tourists
Touristic activity provides a potential threat to nature that might trigger environmental concerns. This study challenges the interrelation of rooting in nature with modern Indian societies' need for stimulation by analyzing the antecedents of wine tourists' environmental concerns. A novel contribution of this study is introducing the Ex-2-Ent Framework that decomposes the vineyards visitors' experience in the two dimensions of experience focus a…
Echoes of Dissatisfaction
This study explores the influence of student‐generated electronic word‐of‐mouth (eWOM) on university image within the context of an increasingly competitive higher education landscape. Drawing on social identity and congruence theories, we examine how both satisfied and dissatisfied students' positive and negative eWOM influences the higher education institution's brand perception. The study reveals that dissatisfied students demonstrate social c…
Press to pay
The financial sector is undergoing rapid transformation driven by technological innovation and the digitization of financial transactions. Biometric Payment Cards (BPCs) represent a disruptive solution that combines traditional payment methods with biometric authentication—primarily through fingerprints—to improve security and the user experience. This study explores the adoption of BPCs using an integrated theoretical framework that combines the…
In danger
Highly effective antiretroviral-based HIV prevention plays an important role in ending the global HIV/AIDS epidemic. However, the sustainable control of the epidemic is hampered by unequal access to prevention options, including HIV testing, alongside with drug resistance and ongoing barriers to accessing sustainable HIV treatment. Therefore, an HIV vaccine, combined with effective prevention and treatment, remains an absolute necessity to contro…
Understanding food waste prevention through household-level lenses
A taste of rural
Rural communities often struggle to adapt to societal and economic changes, but their cultural heritage can play a pivotal role in tourism development and establishing expectations for future development. Drawing upon community-based tourism theory, this study offers a fresh perspective on the untapped value in rural areas by considering the unique cultural identity and culinary heritage of Basilicata, Italy. It investigates the facilitators and …
Voltage variations
Online, offline, and beyond
Green Is the New Gold
Prior studies based on the Theory of Planned Behavior mostly examined the effects of health and environmental concerns on organic food consumption; however, few addressed the paradoxical relationships in the context of opulent or symbolic decorum. Therefore, the novelty of this study arises from adopting a new perspective of opulence and integrating reasons for organic food purchases. Findings reveal a substantial attitude–behavior gap, despite h…
Moving from operand to operant resources using smart waste management technologies in developing societies–Evidence from Bangladesh
The present growth in consumption has resulted in increased household waste production and accumulation in developing societies, particularly in Asia. This study aimed to identify factors in transition from operand resources to operant resources through the adoption of smart waste management technologies, examining the moderating role of government policies, regulations, and infrastructure development. To test the research hypotheses, a survey co…
I Better “Not to”
The purpose of this study is to understand constraints from limitations and skepticism to a form of agency in consumer ethics. Framed in Granular Interaction Thinking theory, our study addresses the research question of how the voluntary sustainability constraints leverage mindful consumption . The quantitative research design builds upon an online survey and data analysis by fitting a composite‐based structural equation model using the partial l…
Drop by Drop
This paper examines the impact of green certifications on attributed improvements in corporate water efficiency in Bangladesh, considering the moderating roles of regulatory pressure and consumer awareness. Data from 311 respondents were analyzed to test the hypotheses. Results indicate that certification type, environmental audit frequency, compliance costs, and public visibility positively influence water‐efficiency improvements, and these effe…
Business (8 works) · Environmental Sustainability in Business (7 works) · Political science (6 works) · Sustainability (6 works) · Advertising (5 works) · Environmental Education and Sustainability (5 works) · Computer Science (4 works) · Economics (4 works) · Engineering (4 works) · Sociology (4 works)