Michael K Brady
Biographic Data
| ID | 3739138 |
|---|---|
| NAME | Michael K Brady |
| GIVEN NAMES | Michael K |
| FAMILY NAME | Brady |
| SIGNATURE | BRADY M K |
| AFFILIATIONS | Florida State University |
| VERIFIED | No |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2000 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Measuring Travel Insurance Literacy
Recent research suggests that some deficiencies in the insurance industry might be associated with tourists’ lack of knowledge. However, the literature does not present a tool that captures objective knowledge of travel insurance literacy. This research presents a comprehensive, multi-step scale development process resulting in a 15-item scale, which measures objective knowledge about travel insurance terms, regulations, and processes. The result…
Discriminant validity testing in marketing
Consumer Responses to Performance Failures by High-Equity Brands
Two experiments explore conditions that mitigate negative customer reactions to high-equity brand failures. Results indicate that such brands fare best when responses are timed immediately after the failure and when the failure is severe or there is substantial distraction present in the environment. When any of these conditions are absent, high-equity brand evaluations appear to be adversely affected by a performance lapse. Implications, particu…
Evidence-Based Treatment is Sound Fiscal Policy
Some New Thoughts on Conceptualizing Perceived Service Quality
Through qualitative and empirical research, the authors find that the service quality construct conforms to the structure of a third-order factor model that ties service quality perceptions to distinct and actionable dimensions: outcome, interaction, and environmental quality. In turn, each has three subdimensions that define the basis of service quality perceptions. The authors further suggest that for each of these subdimensions to contribute t…
Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
Consumer Responses to Performance Failures by High-Equity Brands
Two experiments explore conditions that mitigate negative customer reactions to high-equity brand failures. Results indicate that such brands fare best when responses are timed immediately after the failure and when the failure is severe or there is substantial distraction present in the environment. When any of these conditions are absent, high-equity brand evaluations appear to be adversely affected by a performance lapse. Implications, particu…
Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
Some New Thoughts on Conceptualizing Perceived Service Quality
Through qualitative and empirical research, the authors find that the service quality construct conforms to the structure of a third-order factor model that ties service quality perceptions to distinct and actionable dimensions: outcome, interaction, and environmental quality. In turn, each has three subdimensions that define the basis of service quality perceptions. The authors further suggest that for each of these subdimensions to contribute t…
Evidence-Based Treatment is Sound Fiscal Policy
Consumer Responses to Performance Failures by High-Equity Brands
Two experiments explore conditions that mitigate negative customer reactions to high-equity brand failures. Results indicate that such brands fare best when responses are timed immediately after the failure and when the failure is severe or there is substantial distraction present in the environment. When any of these conditions are absent, high-equity brand evaluations appear to be adversely affected by a performance lapse. Implications, particu…
Discriminant validity testing in marketing
Measuring Travel Insurance Literacy
Recent research suggests that some deficiencies in the insurance industry might be associated with tourists’ lack of knowledge. However, the literature does not present a tool that captures objective knowledge of travel insurance literacy. This research presents a comprehensive, multi-step scale development process resulting in a 15-item scale, which measures objective knowledge about travel insurance terms, regulations, and processes. The result…
Computer Science (5 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Customer Service Quality and Loyalty (5 works) · Business (4 works) · Psychology (4 works) · Marketing (3 works) · Economics (2 works) · Empirical research (2 works) · Mathematics (2 works) · Quality (philosophy) (2 works)