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Minjung Koo

Biographic Data

ID3739161
NAMEMinjung Koo
GIVEN NAMESMinjung
FAMILY NAMEKoo
SIGNATUREKOO M
AFFILIATIONSSungkyunkwan University
ORCID0000-0002-0215-0251
VERIFIEDYes
TOTAL WORKS7
TOTAL CITATIONS44
AUTHOR COUNT7
EDITOR COUNT0
FIRST PUBLICATION YEAR2008
LATEST PUBLICATION YEAR2022
H-INDEX3
  • The timing of help: Receiving help toward the end (vs. beginning) undermines psychological ownership and subjective well-being

    Minjung Koo, Suyeon Jung et al.•ARTICLE•Journal of Personality and Social…•2022

    Giving help is a generous act, but it can cause psychological distress for the recipients by inducing feelings of dependency, incompetence, or indebtedness. The current research identifies a novel factor-the timing of help in the course of an activity-that modulates the negative effect of help on the recipient's subjective well-being. Across nine studies, we show that people experience less happiness and satisfaction when they receive help in a l…

  • Giving the Self: Increasing Commitment and Generosity Through Giving Something That Represents One’s Essence

    Open Access•Minjung Koo, Ayelet Fishbach•ARTICLE•Social Psychological and…•2016

    Prosocial actions often involve giving something that represents one’s essence, be it one’s name (e.g., signature), personal possessions, or body (e.g., blood donation). This research compares such “self-giving” to the giving of resources of comparable value that are less connected to one’s essence. We show in five studies that self-giving embeds givers with a sense of commitment and generosity. Specifically, giving endowed objects (vs. briefly o…

  • When Temptations Come Alive: How Anthropomorphism Undermines Self-Control

    Julia D Hur, Minjung Koo et al.•ARTICLE•Journal of Consumer Research•2015•Cited by: 3•References: 70

    We examine how anthropomorphizing a temptation impacts consumer self-control. Six studies show that anthropomorphizing a tempting product impairs self-control not by boosting desire strength but by decreasing consumers’ experience of conflict toward consuming the product—an alarm that signals a need for self-control. As a result, consumers are less likely to initiate self-control and are more likely to indulge in the product. This process occurs …

  • The Small-Area Hypothesis: Effects of Progress Monitoring on Goal Adherence

    Minjung Koo, Ayelet Fishbach•ARTICLE•Journal of Consumer Research•2012•Cited by: 14

    This article examines a small-area hypothesis: individuals striving toward a goal end state exhibit greater motivation when their attention is directed to whichever is smaller in size-their accumulated or remaining progress. The result is that, at the beginning of goal pursuit, directing attention to accumulated progress increases goal adherence relative to directing attention to remaining progress (e.g., 20% completed is more impactful than 80% …

  • Climbing the goal ladder: How upcoming actions increase level of aspiration

    Minjung Koo, Ayelet Fishbach•ARTICLE•Journal of Personality and Social…•2010•Cited by: 8

    Pursuing a series of progressive (e.g., professional) goals that form a goal ladder often leads to a trade-off between moving up to a more advanced level and repeating the same goal level. This article investigates how monitoring one's current goal in terms of remaining actions versus completed actions influences the desire to move up the goal ladder. The authors propose that a focus on remaining (vs. completed) actions increases the motivation t…

  • The dynamics of self-regulation

    Ayelet Fishbach, Ying Zhang et al.•ARTICLE•European Review of Social…•2009

    Research on the dynamics of self-regulation addresses situations in which people select goal-directed actions with respect to other existing or still missing actions towards accomplishing that goal. In such situations people can follow two possible patterns: they can highlight a goal by attending to it more if they have attended to it, or they can balance their goals by attending to a goal more if they have not attended to it. The choice of which…

  • Dynamics of self-regulation: How (un)accomplished goal actions affect motivation

    Minjung Koo, Ayelet Fishbach•ARTICLE•Journal of Personality and Social…•2008•Cited by: 19

    Two factors increase the motivation to adhere to a goal: goal commitment and lack of goal progress. When people ask about commitment, focusing on what they have accomplished (to date) signals to them high commitment and increases motivation. Conversely, when commitment is certain and people ask about goal progress, focusing on what they have yet to accomplish (to go) signals to them lack of progress and increases motivation. Accordingly, 4 studie…

  • Dynamics of self-regulation: How (un)accomplished goal actions affect motivation

    Minjung Koo, Ayelet Fishbach•ARTICLE•Journal of Personality and Social…•2008•Cited by: 19

    Two factors increase the motivation to adhere to a goal: goal commitment and lack of goal progress. When people ask about commitment, focusing on what they have accomplished (to date) signals to them high commitment and increases motivation. Conversely, when commitment is certain and people ask about goal progress, focusing on what they have yet to accomplish (to go) signals to them lack of progress and increases motivation. Accordingly, 4 studie…

  • The Small-Area Hypothesis: Effects of Progress Monitoring on Goal Adherence

    Minjung Koo, Ayelet Fishbach•ARTICLE•Journal of Consumer Research•2012•Cited by: 14

    This article examines a small-area hypothesis: individuals striving toward a goal end state exhibit greater motivation when their attention is directed to whichever is smaller in size-their accumulated or remaining progress. The result is that, at the beginning of goal pursuit, directing attention to accumulated progress increases goal adherence relative to directing attention to remaining progress (e.g., 20% completed is more impactful than 80% …

  • Climbing the goal ladder: How upcoming actions increase level of aspiration

    Minjung Koo, Ayelet Fishbach•ARTICLE•Journal of Personality and Social…•2010•Cited by: 8

    Pursuing a series of progressive (e.g., professional) goals that form a goal ladder often leads to a trade-off between moving up to a more advanced level and repeating the same goal level. This article investigates how monitoring one's current goal in terms of remaining actions versus completed actions influences the desire to move up the goal ladder. The authors propose that a focus on remaining (vs. completed) actions increases the motivation t…

  • When Temptations Come Alive: How Anthropomorphism Undermines Self-Control

    Julia D Hur, Minjung Koo et al.•ARTICLE•Journal of Consumer Research•2015•Cited by: 3•References: 70

    We examine how anthropomorphizing a temptation impacts consumer self-control. Six studies show that anthropomorphizing a tempting product impairs self-control not by boosting desire strength but by decreasing consumers’ experience of conflict toward consuming the product—an alarm that signals a need for self-control. As a result, consumers are less likely to initiate self-control and are more likely to indulge in the product. This process occurs …

  • Dynamics of self-regulation: How (un)accomplished goal actions affect motivation

    Minjung Koo, Ayelet Fishbach•ARTICLE•Journal of Personality and Social…•2008•Cited by: 19

    Two factors increase the motivation to adhere to a goal: goal commitment and lack of goal progress. When people ask about commitment, focusing on what they have accomplished (to date) signals to them high commitment and increases motivation. Conversely, when commitment is certain and people ask about goal progress, focusing on what they have yet to accomplish (to go) signals to them lack of progress and increases motivation. Accordingly, 4 studie…

  • The dynamics of self-regulation

    Ayelet Fishbach, Ying Zhang et al.•ARTICLE•European Review of Social…•2009

    Research on the dynamics of self-regulation addresses situations in which people select goal-directed actions with respect to other existing or still missing actions towards accomplishing that goal. In such situations people can follow two possible patterns: they can highlight a goal by attending to it more if they have attended to it, or they can balance their goals by attending to a goal more if they have not attended to it. The choice of which…

  • Climbing the goal ladder: How upcoming actions increase level of aspiration

    Minjung Koo, Ayelet Fishbach•ARTICLE•Journal of Personality and Social…•2010•Cited by: 8

    Pursuing a series of progressive (e.g., professional) goals that form a goal ladder often leads to a trade-off between moving up to a more advanced level and repeating the same goal level. This article investigates how monitoring one's current goal in terms of remaining actions versus completed actions influences the desire to move up the goal ladder. The authors propose that a focus on remaining (vs. completed) actions increases the motivation t…

  • The Small-Area Hypothesis: Effects of Progress Monitoring on Goal Adherence

    Minjung Koo, Ayelet Fishbach•ARTICLE•Journal of Consumer Research•2012•Cited by: 14

    This article examines a small-area hypothesis: individuals striving toward a goal end state exhibit greater motivation when their attention is directed to whichever is smaller in size-their accumulated or remaining progress. The result is that, at the beginning of goal pursuit, directing attention to accumulated progress increases goal adherence relative to directing attention to remaining progress (e.g., 20% completed is more impactful than 80% …

  • When Temptations Come Alive: How Anthropomorphism Undermines Self-Control

    Julia D Hur, Minjung Koo et al.•ARTICLE•Journal of Consumer Research•2015•Cited by: 3•References: 70

    We examine how anthropomorphizing a temptation impacts consumer self-control. Six studies show that anthropomorphizing a tempting product impairs self-control not by boosting desire strength but by decreasing consumers’ experience of conflict toward consuming the product—an alarm that signals a need for self-control. As a result, consumers are less likely to initiate self-control and are more likely to indulge in the product. This process occurs …

  • Giving the Self: Increasing Commitment and Generosity Through Giving Something That Represents One’s Essence

    Open Access•Minjung Koo, Ayelet Fishbach•ARTICLE•Social Psychological and…•2016

    Prosocial actions often involve giving something that represents one’s essence, be it one’s name (e.g., signature), personal possessions, or body (e.g., blood donation). This research compares such “self-giving” to the giving of resources of comparable value that are less connected to one’s essence. We show in five studies that self-giving embeds givers with a sense of commitment and generosity. Specifically, giving endowed objects (vs. briefly o…

  • The timing of help: Receiving help toward the end (vs. beginning) undermines psychological ownership and subjective well-being

    Minjung Koo, Suyeon Jung et al.•ARTICLE•Journal of Personality and Social…•2022

    Giving help is a generous act, but it can cause psychological distress for the recipients by inducing feelings of dependency, incompetence, or indebtedness. The current research identifies a novel factor-the timing of help in the course of an activity-that modulates the negative effect of help on the recipient's subjective well-being. Across nine studies, we show that people experience less happiness and satisfaction when they receive help in a l…

Psychology (7 works) · Behavioral Health and Interventions (6 works) · Social Psychology (6 works) · Goal pursuit (4 works) · Social and Intergroup Psychology (4 works) · Goal Orientation (3 works) · Goal setting (3 works) · Cognitive psychology (2 works) · Affect (linguistics) (1 works) · Applied Psychology (1 works)

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