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Dianne Dean

Biographic Data

ID3739634
NAMEDianne Dean
GIVEN NAMESDianne
FAMILY NAMEDean
SIGNATUREDEAN D
AFFILIATIONSUniversity of Hull
ORCID0000-0002-0365-9607
VERIFIEDYes
TOTAL WORKS11
TOTAL CITATIONS32
AUTHOR COUNT11
EDITOR COUNT0
FIRST PUBLICATION YEAR2004
LATEST PUBLICATION YEAR2024
H-INDEX3
  • Stakeholder exclusion practices of responsible leaders: An Investigation Into the Application of Responsible Leader Values in Stakeholder Inclusion and Exclusion

    Open Access•Mark Ellis, Dianne Dean•ARTICLE•Equal Opportunities International•2024•Cited by: 1•References: 56

    Purpose The aim of this paper is to explore the stakeholder exclusion practices of responsible leaders. Design/methodology/approach An interpretive multiple case analyses of seven responsibly led organisations was employed. Twenty-two qualitative interviews were undertaken to investigate and understand perceptions and practice of responsible leaders and their approach to stakeholder inclusion and exclusion. Findings The findings revealed new and …

  • Countering reactionary co-radicalization (RC-R): Using multi-representational ads

    Open Access•Haseeb Shabbir, Paul Baines et al.•ARTICLE•Critical Studies on Terrorism•2023•References: 24

    This study analyses a prototypical ad for countering reactive coradicalisation, a radicalisation process that occurs in one population segment as a response to radicalisation perceived in another population segment. We employ a multi-representational approach to develop an ad-based solution for undermining dehumanisation of perceived "others". This "re-humanisation" process is illustrated within the context of the "Mad Mullah" stereotype, a tradi…

  • Exploring the Process of Creating and Managing Personal Political Brand Identities in Nonparty Environments: The Case of the Bailiwick of Guernsey

    Christopher Pich, Guja Armannsdottir et al.•ARTICLE•Journal of Political Marketing•2020•Cited by: 3•References: 21

    How do you create and build a personal political brand? Personal branding can enable individuals to self-commodify and formulate distinct identities created from both tangible and intangible characteristics. However, there is little insight into how individuals create and manage their personal brand identities. This paper contributes to this lacuna in the literature and focusses on personal political branding. Contextualized in the British Crown …

  • Symbolic Political Communication, and Trust: A Young Voters’ Perspective of the Indonesian Presidential Election

    Ihwan Susila, Dianne Dean et al.•ARTICLE•Journal of Political Marketing•2019•Cited by: 5•References: 25

    Communication in political marketing plays an important role in political mobilization, building trust both in political actors and the government. Politicians construct their messages through careful branding as the power of the cultural symbols and signs conveyed through the brand are potent heuristic devices. This is particularly important in emerging democracies, where there is limited political knowledge and understanding. Therefore, this re…

  • They Come over Here … 300 Years of Xenophobic Propaganda in England

    Robin Croft, Dianne Dean•ARTICLE•Journal of Political Marketing•2014

    England's rulers, merchants, and organized labor in the early modern period (from the 16th to the 18th centuries) were all actively using what today we would call propaganda. Each group appreciated the need to get popular opinion on its side, or at the least to convince other groups it was in the public interest to act in a particular way. This study focuses on the use of xenophobic narratives by these actors in order to further their political, …

  • Toward a Conceptual Framework of Emotional Relationship Marketing: An Examination of Two UK Political Parties

    Dianne Dean, Robin Croft et al.•ARTICLE•Journal of Political Marketing•2014•Cited by: 4•References: 17

    The purpose of this paper is to review the notion of branding and evaluate its applicability to political parties. As ideological politics is in decline, branding may provide a consistent narrative where voters feel a sense of warmth and belonging. The paper aims to build an understanding of the complexity of building a political brand where a combination of image, logo, leadership, and values can all contribute to a compelling brand narrative. I…

  • Relational political marketing in party-centred democracies: Because We Deserve It

    Dianne Dean•ARTICLE•Democratization•2014•Cited by: 13

    This book is a timely addition to the political marketing literature. Johansen challenges the views of traditional political marketing theory, arguing that there has only been a partial application

  • A Review of: “Johnson, Dennis W., Editor. (2009). Campaigning for President 2008: Strategies and Tactics, New Voices and New Techniques.”

    Dianne Dean•ARTICLE•Journal of Political Marketing•2010

  • Reason and Choice: A Conceptual Study of Consumer Decision Making and Electoral Behavior

    Dianne Dean, Robin Croft•ARTICLE•Journal of Political Marketing•2009•Cited by: 3•References: 16

    Rational choice supposes that individuals make their electoral decision in keeping with their own self-interest, undertaking a cost-benefit analysis, no different to choosing a product or service. Rather than reject the concept of rational choice, this paper will review the notions of rationality and reasoning, which, as Aristotle argues, are inseparable. We will support Marcus' (2002) grievance that emotional decision making is irrational and th…

  • Political research and practitioner approaches: A review of the research methods used in voting behaviour research

    Open Access•Dianne Dean•ARTICLE•Journal of Public Affairs•2004

    Quantitative research has been the dominant methodological approach used to study voting behaviour. There is an emerging recognition, however, that there are alternative ways of attempting to understand how voters decide. The academic preoccupation with measurement, reliability, validity and generalisability may obscure some of the findings that are uncovered by practitioners using qualitative research. Practitioners of politics, both in the USA …

  • A Faustian pact? Political marketing and the authoritarian personality

    Open Access•Dianne Dean•ARTICLE•Journal of Public Affairs•2004•Cited by: 3•References: 5

    The rise in racial tension in northern cities in England and subsequent election of British National Party candidates to office has drawn attention to the resurgence of what Adorno et al. (1950) described as the ‘authoritarian personality’. Their findings uncovered characteristics including conformity to the political system, and particularly to a strong leader who could provide guidance and security. This qualitative research identified that the…

  • Relational political marketing in party-centred democracies: Because We Deserve It

    Dianne Dean•ARTICLE•Democratization•2014•Cited by: 13

    This book is a timely addition to the political marketing literature. Johansen challenges the views of traditional political marketing theory, arguing that there has only been a partial application

  • Symbolic Political Communication, and Trust: A Young Voters’ Perspective of the Indonesian Presidential Election

    Ihwan Susila, Dianne Dean et al.•ARTICLE•Journal of Political Marketing•2019•Cited by: 5•References: 25

    Communication in political marketing plays an important role in political mobilization, building trust both in political actors and the government. Politicians construct their messages through careful branding as the power of the cultural symbols and signs conveyed through the brand are potent heuristic devices. This is particularly important in emerging democracies, where there is limited political knowledge and understanding. Therefore, this re…

  • Toward a Conceptual Framework of Emotional Relationship Marketing: An Examination of Two UK Political Parties

    Dianne Dean, Robin Croft et al.•ARTICLE•Journal of Political Marketing•2014•Cited by: 4•References: 17

    The purpose of this paper is to review the notion of branding and evaluate its applicability to political parties. As ideological politics is in decline, branding may provide a consistent narrative where voters feel a sense of warmth and belonging. The paper aims to build an understanding of the complexity of building a political brand where a combination of image, logo, leadership, and values can all contribute to a compelling brand narrative. I…

  • Exploring the Process of Creating and Managing Personal Political Brand Identities in Nonparty Environments: The Case of the Bailiwick of Guernsey

    Christopher Pich, Guja Armannsdottir et al.•ARTICLE•Journal of Political Marketing•2020•Cited by: 3•References: 21

    How do you create and build a personal political brand? Personal branding can enable individuals to self-commodify and formulate distinct identities created from both tangible and intangible characteristics. However, there is little insight into how individuals create and manage their personal brand identities. This paper contributes to this lacuna in the literature and focusses on personal political branding. Contextualized in the British Crown …

  • Reason and Choice: A Conceptual Study of Consumer Decision Making and Electoral Behavior

    Dianne Dean, Robin Croft•ARTICLE•Journal of Political Marketing•2009•Cited by: 3•References: 16

    Rational choice supposes that individuals make their electoral decision in keeping with their own self-interest, undertaking a cost-benefit analysis, no different to choosing a product or service. Rather than reject the concept of rational choice, this paper will review the notions of rationality and reasoning, which, as Aristotle argues, are inseparable. We will support Marcus' (2002) grievance that emotional decision making is irrational and th…

  • A Faustian pact? Political marketing and the authoritarian personality

    Open Access•Dianne Dean•ARTICLE•Journal of Public Affairs•2004•Cited by: 3•References: 5

    The rise in racial tension in northern cities in England and subsequent election of British National Party candidates to office has drawn attention to the resurgence of what Adorno et al. (1950) described as the ‘authoritarian personality’. Their findings uncovered characteristics including conformity to the political system, and particularly to a strong leader who could provide guidance and security. This qualitative research identified that the…

  • Stakeholder exclusion practices of responsible leaders: An Investigation Into the Application of Responsible Leader Values in Stakeholder Inclusion and Exclusion

    Open Access•Mark Ellis, Dianne Dean•ARTICLE•Equal Opportunities International•2024•Cited by: 1•References: 56

    Purpose The aim of this paper is to explore the stakeholder exclusion practices of responsible leaders. Design/methodology/approach An interpretive multiple case analyses of seven responsibly led organisations was employed. Twenty-two qualitative interviews were undertaken to investigate and understand perceptions and practice of responsible leaders and their approach to stakeholder inclusion and exclusion. Findings The findings revealed new and …

  • Political research and practitioner approaches: A review of the research methods used in voting behaviour research

    Open Access•Dianne Dean•ARTICLE•Journal of Public Affairs•2004

    Quantitative research has been the dominant methodological approach used to study voting behaviour. There is an emerging recognition, however, that there are alternative ways of attempting to understand how voters decide. The academic preoccupation with measurement, reliability, validity and generalisability may obscure some of the findings that are uncovered by practitioners using qualitative research. Practitioners of politics, both in the USA …

  • A Faustian pact? Political marketing and the authoritarian personality

    Open Access•Dianne Dean•ARTICLE•Journal of Public Affairs•2004•Cited by: 3•References: 5

    The rise in racial tension in northern cities in England and subsequent election of British National Party candidates to office has drawn attention to the resurgence of what Adorno et al. (1950) described as the ‘authoritarian personality’. Their findings uncovered characteristics including conformity to the political system, and particularly to a strong leader who could provide guidance and security. This qualitative research identified that the…

  • Reason and Choice: A Conceptual Study of Consumer Decision Making and Electoral Behavior

    Dianne Dean, Robin Croft•ARTICLE•Journal of Political Marketing•2009•Cited by: 3•References: 16

    Rational choice supposes that individuals make their electoral decision in keeping with their own self-interest, undertaking a cost-benefit analysis, no different to choosing a product or service. Rather than reject the concept of rational choice, this paper will review the notions of rationality and reasoning, which, as Aristotle argues, are inseparable. We will support Marcus' (2002) grievance that emotional decision making is irrational and th…

  • A Review of: “Johnson, Dennis W., Editor. (2009). Campaigning for President 2008: Strategies and Tactics, New Voices and New Techniques.”

    Dianne Dean•ARTICLE•Journal of Political Marketing•2010

  • They Come over Here … 300 Years of Xenophobic Propaganda in England

    Robin Croft, Dianne Dean•ARTICLE•Journal of Political Marketing•2014

    England's rulers, merchants, and organized labor in the early modern period (from the 16th to the 18th centuries) were all actively using what today we would call propaganda. Each group appreciated the need to get popular opinion on its side, or at the least to convince other groups it was in the public interest to act in a particular way. This study focuses on the use of xenophobic narratives by these actors in order to further their political, …

  • Toward a Conceptual Framework of Emotional Relationship Marketing: An Examination of Two UK Political Parties

    Dianne Dean, Robin Croft et al.•ARTICLE•Journal of Political Marketing•2014•Cited by: 4•References: 17

    The purpose of this paper is to review the notion of branding and evaluate its applicability to political parties. As ideological politics is in decline, branding may provide a consistent narrative where voters feel a sense of warmth and belonging. The paper aims to build an understanding of the complexity of building a political brand where a combination of image, logo, leadership, and values can all contribute to a compelling brand narrative. I…

  • Relational political marketing in party-centred democracies: Because We Deserve It

    Dianne Dean•ARTICLE•Democratization•2014•Cited by: 13

    This book is a timely addition to the political marketing literature. Johansen challenges the views of traditional political marketing theory, arguing that there has only been a partial application

  • Symbolic Political Communication, and Trust: A Young Voters’ Perspective of the Indonesian Presidential Election

    Ihwan Susila, Dianne Dean et al.•ARTICLE•Journal of Political Marketing•2019•Cited by: 5•References: 25

    Communication in political marketing plays an important role in political mobilization, building trust both in political actors and the government. Politicians construct their messages through careful branding as the power of the cultural symbols and signs conveyed through the brand are potent heuristic devices. This is particularly important in emerging democracies, where there is limited political knowledge and understanding. Therefore, this re…

  • Exploring the Process of Creating and Managing Personal Political Brand Identities in Nonparty Environments: The Case of the Bailiwick of Guernsey

    Christopher Pich, Guja Armannsdottir et al.•ARTICLE•Journal of Political Marketing•2020•Cited by: 3•References: 21

    How do you create and build a personal political brand? Personal branding can enable individuals to self-commodify and formulate distinct identities created from both tangible and intangible characteristics. However, there is little insight into how individuals create and manage their personal brand identities. This paper contributes to this lacuna in the literature and focusses on personal political branding. Contextualized in the British Crown …

  • Countering reactionary co-radicalization (RC-R): Using multi-representational ads

    Open Access•Haseeb Shabbir, Paul Baines et al.•ARTICLE•Critical Studies on Terrorism•2023•References: 24

    This study analyses a prototypical ad for countering reactive coradicalisation, a radicalisation process that occurs in one population segment as a response to radicalisation perceived in another population segment. We employ a multi-representational approach to develop an ad-based solution for undermining dehumanisation of perceived "others". This "re-humanisation" process is illustrated within the context of the "Mad Mullah" stereotype, a tradi…

  • Stakeholder exclusion practices of responsible leaders: An Investigation Into the Application of Responsible Leader Values in Stakeholder Inclusion and Exclusion

    Open Access•Mark Ellis, Dianne Dean•ARTICLE•Equal Opportunities International•2024•Cited by: 1•References: 56

    Purpose The aim of this paper is to explore the stakeholder exclusion practices of responsible leaders. Design/methodology/approach An interpretive multiple case analyses of seven responsibly led organisations was employed. Twenty-two qualitative interviews were undertaken to investigate and understand perceptions and practice of responsible leaders and their approach to stakeholder inclusion and exclusion. Findings The findings revealed new and …

Political science (10 works) · Sociology (9 works) · Law (7 works) · Politics (7 works) · Public relations (6 works) · Law (5 works) · Political economy (4 works) · Epistemology (3 works) · Gender, Feminism, and Media (3 works) · Political communication (3 works)

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