Margarida Mascarenhas
Biographic Data
| ID | 3746929 |
|---|---|
| NAME | Margarida Mascarenhas |
| GIVEN NAMES | Margarida |
| FAMILY NAME | Mascarenhas |
| SIGNATURE | MASCARENHAS M |
| AFFILIATIONS | University of Algarve |
| ORCID | 0000-0001-8982-3211 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
How Does Co‐Creation Turn Into Behavioural Intentions? A Study Focused on the Memorability, Attention and Involvement of a Sport Tourism Experience
Sport tourism experience co‐creation can foster mutual benefits since suppliers can profit from tourist revisit/recommendation, while consumers actively engage in experiences that enhance their memorability and well‐being. Thus, this study aims to understand the influence of co‐creation on behavioural intentions through attention, involvement and memorability, examining the differences between domestic and international touristic flows. In two in…
Analysis of the strategic leverage of sport dynamics of sport tourism events through a holistic approach
This study focuses on the development of sport dynamics arising from the strategic leverage of sport events and encompassing the planning of tactics and actions conducive to its implementation. Therefore, the objective of this study aims to analyse the sport dynamic leveraging efforts of the event organizers of two non-mega international events. This investigation included the case study of international open water events hosted in Setúbal, Portu…
Strategic environmental leverage of a sport tourism event: Approaching the global challenge locally
The proactivity in the management of sport events is essential to maximise environmental benefits for the host communities through strategic leverage. Therefore, this study aimed to understand the process of strategic environmental leverage in an international nature-based non-mega event of sport tourism (Sintra PRO 2022 - stage of the IBC World Bodyboarding Tour) by means of action research. Data collection combined several methods and sources, …
Understanding spectator sustainable transportation intentions in international sport tourism events
It is vital to study spectator responses to environmental campaigns to advance environmental sustainability initiatives. Therefore, this investigation aimed to identify which factors influence spectator sustainable transport intentions and perform a spectator segmentation based on their responses. Data were collected from 355 spectators at an international surfing event hosted in a renowned surfing destination. The data were analysed in two stage…
Portugal nautical stations: Strategic alliances for sport tourism and environmental sustainability
Nautical tourism is a tourist product with great development in the European space and a lot of potential to promote and develop tourist destinations. Considering the dynamics of nautical tourism management and the importance of meeting the specificities of this market niche, the objective of this study was to analyse the strategic alliances for the development of the offer of nautical tourism products, namely the strategic goals and sustainable …
How has science highlighted sports tourism in recent investigation on sports’ environmental sustainability? A systematic review
Portugal nautical stations: Strategic alliances for sport tourism and environmental sustainability
Nautical tourism is a tourist product with great development in the European space and a lot of potential to promote and develop tourist destinations. Considering the dynamics of nautical tourism management and the importance of meeting the specificities of this market niche, the objective of this study was to analyse the strategic alliances for the development of the offer of nautical tourism products, namely the strategic goals and sustainable …
How has science highlighted sports tourism in recent investigation on sports’ environmental sustainability? A systematic review
Understanding spectator sustainable transportation intentions in international sport tourism events
It is vital to study spectator responses to environmental campaigns to advance environmental sustainability initiatives. Therefore, this investigation aimed to identify which factors influence spectator sustainable transport intentions and perform a spectator segmentation based on their responses. Data were collected from 355 spectators at an international surfing event hosted in a renowned surfing destination. The data were analysed in two stage…
Portugal nautical stations: Strategic alliances for sport tourism and environmental sustainability
Nautical tourism is a tourist product with great development in the European space and a lot of potential to promote and develop tourist destinations. Considering the dynamics of nautical tourism management and the importance of meeting the specificities of this market niche, the objective of this study was to analyse the strategic alliances for the development of the offer of nautical tourism products, namely the strategic goals and sustainable …
Strategic environmental leverage of a sport tourism event: Approaching the global challenge locally
The proactivity in the management of sport events is essential to maximise environmental benefits for the host communities through strategic leverage. Therefore, this study aimed to understand the process of strategic environmental leverage in an international nature-based non-mega event of sport tourism (Sintra PRO 2022 - stage of the IBC World Bodyboarding Tour) by means of action research. Data collection combined several methods and sources, …
Analysis of the strategic leverage of sport dynamics of sport tourism events through a holistic approach
This study focuses on the development of sport dynamics arising from the strategic leverage of sport events and encompassing the planning of tactics and actions conducive to its implementation. Therefore, the objective of this study aims to analyse the sport dynamic leveraging efforts of the event organizers of two non-mega international events. This investigation included the case study of international open water events hosted in Setúbal, Portu…
How Does Co‐Creation Turn Into Behavioural Intentions? A Study Focused on the Memorability, Attention and Involvement of a Sport Tourism Experience
Sport tourism experience co‐creation can foster mutual benefits since suppliers can profit from tourist revisit/recommendation, while consumers actively engage in experiences that enhance their memorability and well‐being. Thus, this study aims to understand the influence of co‐creation on behavioural intentions through attention, involvement and memorability, examining the differences between domestic and international touristic flows. In two in…
Sport and Mega-Event Impacts (5 works) · Tourism (5 works) · Business (4 works) · Marketing (4 works) · Political science (3 works) · Adventure Sports and Sensation Seeking (2 works) · Advertising (2 works) · Diverse Aspects of Tourism Research (2 works) · Economics (2 works) · Psychology (2 works)