Jingxuan Zheng
Biographic Data
| ID | 3748346 |
|---|---|
| NAME | Jingxuan Zheng |
| GIVEN NAMES | Jingxuan |
| FAMILY NAME | Zheng |
| SIGNATURE | ZHENG J |
| AFFILIATIONS | University of Alberta |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
New Media, Digitalization, and the Evolution of the Professional Sport Industry
The professional sport industry achieved tremendous success in the traditional broadcast media age, established a multi-sided market and an effective business model for revenue growth. However, the emergence and proliferation of the new media technologies have drastically changed the media landscape, creating a much more complicated cross-media environment that unites popularity and personalization, structure and agency. Such a changing environme…
Brand Platform in the Professional Sport Industry
No prominent works on this page.
Brand Platform in the Professional Sport Industry
New Media, Digitalization, and the Evolution of the Professional Sport Industry
The professional sport industry achieved tremendous success in the traditional broadcast media age, established a multi-sided market and an effective business model for revenue growth. However, the emergence and proliferation of the new media technologies have drastically changed the media landscape, creating a much more complicated cross-media environment that unites popularity and personalization, structure and agency. Such a changing environme…
Advertising (2 works) · Business (2 works) · Digital Games and Media (2 works) · Marketing (2 works) · Media Industry (2 works) · Political science (2 works) · Professional sport (2 works) · Public relations (2 works) · Sociology (2 works) · Sport and Mega-Event Impacts (2 works)