Mara Konjer
Biographic Data
| ID | 3749273 |
|---|---|
| NAME | Mara Konjer |
| GIVEN NAMES | Mara |
| FAMILY NAME | Konjer |
| SIGNATURE | KONJER M |
| AFFILIATIONS | University of Münster |
| ORCID | 0000-0002-2276-914X |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 18 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 3 |
Getting the Pay Gap on the Board
Female athletes and activists often advocate for ‘equal pay’ or criticize existing gender pay gaps in sport. In their efforts to draw attention to persistent gender inequalities and to initiate change, they rely on media visibility. Therefore, this article examines how athlete activism for equal pay resonated in the German media. We analyze how often equal pay was reported on, and which events prompted this coverage. Given that a variety of argum…
A tale of two scandals
Introduction Mega sporting events, such as the Olympic Games, provide niche sports with unique opportunities to attract public attention. However, scandals during these events can pose serious threats to these sports. In particular, if a sport scandal enables hostile stakeholders to achieve a scale shift, it becomes almost impossible for a niche sport organization to manage the scandal. Methods The article employs a comparative research design th…
International sport governing bodies as agents of diffusion—The case of World Athletics
The current paper conceptualizes international sport governing bodies (ISGBs) as “agents of diffusion,” whose key strategic interest is in the broadest participation in their sports. Our research examines the impact of a specific diffusion strategy, adopted by World Athletics in 2008, which was essentially the decentralization of decision-making power to license athletics events, and which aimed to increase the sports' visibility and accessibilit…
Resisting the Pressures of Globalisation
During the German divide, the two Germanys developed quite different elite sport systems. After reunification, the expensive and compromised East German state sport system was dismantled and the West German neo-corporatist policy approach to elite sport prevailed. The neo-corporatist approach is characterised by a large number of veto players which constantly bargain over influence and scarce resources. Globalisation and the diffusion of East Ger…
Women in International Elite Athletics
Gender discrimination has been strongly related to the suppression of women's participation in sport. Accordingly, gender (in)equality has proven to be an important determinant for the participation and the success of countries in international women's elite sport. Hence, differences in gender (in)equalitity, such as women's participation in the labor force, fertility rates, tradition of women suffrage or socio-economic status of women, could be …
Identification with the women’s national soccer in Germany
Research presented here explores the relationship between (changing) gender role attitudes and identification with the national women’s soccer team in a German context. In contrast to U.S. American results, street survey data conducted in Germany during the women’s soccer World Cup suggest that people holding more conservative gender role orientations identify stronger with the women’s soccer team. Moreover, team identification with the women’s t…
Talent alone does not suffice
Following Catherine Hakim’s notion of the increasing significance of ‘erotic capital’ in contemporary society, this paper addresses the effects of erotic capital in the realm of professional sports. Erotic capital may be closely related to popularity and thus represents a key marketing asset, in particular for female athletes facing a predominantly male audience. These ideas are examined here through analysing the media visibility of top tennis p…
Is there a premium for beauty in sport consumption? Evidence from German TV ratings for tennis matches
Conventional wisdom about sport stardom claims that the physical attractiveness of athletes is of some importance for sports' consumers. Therefore, research presented here asks whether there is a "premium for beauty" in the sports telecasting market. The relevance of athletes' physical attractiveness for consumption is framed as pure Beckertype consumer discrimination based on beauty. These ideas are examined by analysing German TV ratings for li…
Conference Reports
Women in International Elite Athletics
Gender discrimination has been strongly related to the suppression of women's participation in sport. Accordingly, gender (in)equality has proven to be an important determinant for the participation and the success of countries in international women's elite sport. Hence, differences in gender (in)equalitity, such as women's participation in the labor force, fertility rates, tradition of women suffrage or socio-economic status of women, could be …
Is there a premium for beauty in sport consumption? Evidence from German TV ratings for tennis matches
Conventional wisdom about sport stardom claims that the physical attractiveness of athletes is of some importance for sports' consumers. Therefore, research presented here asks whether there is a "premium for beauty" in the sports telecasting market. The relevance of athletes' physical attractiveness for consumption is framed as pure Beckertype consumer discrimination based on beauty. These ideas are examined by analysing German TV ratings for li…
Talent alone does not suffice
Following Catherine Hakim’s notion of the increasing significance of ‘erotic capital’ in contemporary society, this paper addresses the effects of erotic capital in the realm of professional sports. Erotic capital may be closely related to popularity and thus represents a key marketing asset, in particular for female athletes facing a predominantly male audience. These ideas are examined here through analysing the media visibility of top tennis p…
Identification with the women’s national soccer in Germany
Research presented here explores the relationship between (changing) gender role attitudes and identification with the national women’s soccer team in a German context. In contrast to U.S. American results, street survey data conducted in Germany during the women’s soccer World Cup suggest that people holding more conservative gender role orientations identify stronger with the women’s soccer team. Moreover, team identification with the women’s t…
Conference Reports
Is there a premium for beauty in sport consumption? Evidence from German TV ratings for tennis matches
Conventional wisdom about sport stardom claims that the physical attractiveness of athletes is of some importance for sports' consumers. Therefore, research presented here asks whether there is a "premium for beauty" in the sports telecasting market. The relevance of athletes' physical attractiveness for consumption is framed as pure Beckertype consumer discrimination based on beauty. These ideas are examined by analysing German TV ratings for li…
Identification with the women’s national soccer in Germany
Research presented here explores the relationship between (changing) gender role attitudes and identification with the national women’s soccer team in a German context. In contrast to U.S. American results, street survey data conducted in Germany during the women’s soccer World Cup suggest that people holding more conservative gender role orientations identify stronger with the women’s soccer team. Moreover, team identification with the women’s t…
Talent alone does not suffice
Following Catherine Hakim’s notion of the increasing significance of ‘erotic capital’ in contemporary society, this paper addresses the effects of erotic capital in the realm of professional sports. Erotic capital may be closely related to popularity and thus represents a key marketing asset, in particular for female athletes facing a predominantly male audience. These ideas are examined here through analysing the media visibility of top tennis p…
Resisting the Pressures of Globalisation
During the German divide, the two Germanys developed quite different elite sport systems. After reunification, the expensive and compromised East German state sport system was dismantled and the West German neo-corporatist policy approach to elite sport prevailed. The neo-corporatist approach is characterised by a large number of veto players which constantly bargain over influence and scarce resources. Globalisation and the diffusion of East Ger…
Women in International Elite Athletics
Gender discrimination has been strongly related to the suppression of women's participation in sport. Accordingly, gender (in)equality has proven to be an important determinant for the participation and the success of countries in international women's elite sport. Hence, differences in gender (in)equalitity, such as women's participation in the labor force, fertility rates, tradition of women suffrage or socio-economic status of women, could be …
International sport governing bodies as agents of diffusion—The case of World Athletics
The current paper conceptualizes international sport governing bodies (ISGBs) as “agents of diffusion,” whose key strategic interest is in the broadest participation in their sports. Our research examines the impact of a specific diffusion strategy, adopted by World Athletics in 2008, which was essentially the decentralization of decision-making power to license athletics events, and which aimed to increase the sports' visibility and accessibilit…
A tale of two scandals
Introduction Mega sporting events, such as the Olympic Games, provide niche sports with unique opportunities to attract public attention. However, scandals during these events can pose serious threats to these sports. In particular, if a sport scandal enables hostile stakeholders to achieve a scale shift, it becomes almost impossible for a niche sport organization to manage the scandal. Methods The article employs a comparative research design th…
Getting the Pay Gap on the Board
Female athletes and activists often advocate for ‘equal pay’ or criticize existing gender pay gaps in sport. In their efforts to draw attention to persistent gender inequalities and to initiate change, they rely on media visibility. Therefore, this article examines how athlete activism for equal pay resonated in the German media. We analyze how often equal pay was reported on, and which events prompted this coverage. Given that a variety of argum…
Political science (9 works) · Sports, Gender, and Society (8 works) · Sport and Mega-Event Impacts (7 works) · Business (6 works) · German (5 works) · Sociology (5 works) · Advertising (4 works) · Athletes (4 works) · Economics (4 works) · Gender Studies (4 works)