Mikyoung Kim
Biographic Data
| ID | 3751142 |
|---|---|
| NAME | Mikyoung Kim |
| GIVEN NAMES | Mikyoung |
| FAMILY NAME | Kim |
| SIGNATURE | KIM M |
| AFFILIATIONS | Hongik University |
| ORCID | 0000-0003-4420-9642 |
| VERIFIED | Yes |
| TOTAL WORKS | 30 |
| TOTAL CITATIONS | 31 |
| AUTHOR COUNT | 28 |
| EDITOR COUNT | 2 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 4 |
Technology self-efficacy and online civic and political engagement among older adults: A case of Korea during Covid-19
The current study examines the self-efficacy of older adults (ages 65–80) about their everyday use of technology and online civic and political engagement. In-depth interviews with participants in Korea, a technologically advanced country, reveal that they possess high technology self-efficacy in daily technology usage but exhibit low technology self-efficacy in areas with heightened risks (e.g. online banking). Regarding online civic and politic…
The dynamics of social media influencer-driven CSR advertising: The role of sponsorship disclosure and perceived similarity
Drawing upon the Persuasion Knowledge Model, this study investigates the boundary conditions and psychological mechanisms aimed at enhancing the effectiveness of corporate social responsibility (CSR) advertising when conveyed by social media influencers (SMI) targeting Generation Z consumers. To this end, two experiments were conducted to examine the interaction impacts of disclosure prominence (implicit vs. explicit), endorsement type (brand vs.…
Differences Among Korean Women Attending Women’s Schools and Coed Schools: Gender Identity and Perception of Workplace Culture for Women
By looking at the relationship between workplace culture and gender identity, this research examines ways to potentially improve women’s satisfaction and perceptions of female workers in this presently disadvantageous work environment in Korea. Drawing from previous criticism for having prioritized inter-group processes over particular social identities, this research uses Social Identity Theory as the main theoretical framework in two studies to…
Social media advertising endorsement: The role of endorser type, message appeal and brand familiarity
In an investigation of social media ad endorsers’ successful effects, this study examines congruity effects between endorser type (celebrity vs. social media influencer [SMI]), message appeal (soft sell vs. hard sell), and brand characteristics (familiar vs. unfamiliar). To that end, an experiment was conducted with 351 participants, and the results indicated match-up effects between SMI and hard-sell appeal in brand attitude and purchase intenti…
Effects of Integrative Autism Therapy on Multiple Physical, Sensory, Cognitive, and Social Integration Domains in Children and Adolescents with Autism Spectrum Disorder: A 4-Week Follow-Up Study
This study aimed to compare the effects of conventional autism therapy (CAT) and integrative autism therapy (IAT) in children and adolescents with autism spectrum disorder (ASD). A convenience sample of 24 children with ASD was recruited and underwent either CAT or IAT for 60 min/day, twice a week, for 20 sessions over 10 weeks. Outcome measures included the following: (1) physical domain (pediatric balance scale, PBS), (2) sensory domain (short …
Consumer response toward native advertising on social media: The roles of source type and content type
Purpose Drawing upon attribution theory, this study aims to examine how different types of product information sources (mainstream celebrities vs micro-celebrities) interact with content type (experiential vs promotional) to influence consumer response toward native posts on social media (causal attributions and click intention). Design/methodology/approach A total of 134 adult Twitter users participated in a 2 (source type: mainstream celebrity …
Introduction: Academic freedom in danger: case studies of Turkey, Hungary and Japan
In 1992, Francis Fukuyama famously predicts the "end of history." His famous thesis states that the installation of capitalist liberal democracy at the end of the Cold War in many parts of the world is the end point of human history. He argues that a democracy provides for harmonious interactions between citizens and the state and satisfies the needs of citizens; therefore, no capitalist democracies should ever see any need to revert back to any …
At the intersection of nationalism, incompetence and money: Mikyoung Kim versus Hiroshima City University of Japan
This article analyses a case involving the dismissal of a tenured faculty member at Hiroshima City University of Japan. The university dismissed a Korean woman associate professor after filing a criminal complaint against her, leading to a house raid, her arrest and media coverage. After 11 days of detention, the Hiroshima Prosecutor’s Office decided not to indict her because they could not find criminal intent on her part. With the suspicion of …
Challenges of Modernization and Governance in South Korea
Risk communication: The roles of message appeal and coping style
We examined the main effect of message appeal (emotional and logical) and coping style (monitors and blunters) and the interaction effect between the two on risk message processing outcomes. Participants were 74 U.S. undergraduate and graduate students who read news stories about tornadoes, then rated their risk message processing outcomes. Results showed that emotional appeals led to a higher risk perception, probability of risk occurrence, and …
Brand-related user-generated content on social media: The roles of source and sponsorship
Purpose The purpose of this paper is to investigate how the source of brand-related user-generated content (UGC) (a close friend vs a celebrity) interacts with content sponsorship (organic UGC vs sponsored UGC) to influence consumer causal attributions, brand attitude, and intention to comply with the recommendation
Trait Reactance Moderates Facebook Users' Irritation with Brand Communication
Our aim was to discover common relationship norms in Facebook communication between a brand and its fans, and to understand how these norms influence consumers' perceived irritation with brand messages. A semantic network analysis revealed that 7 out of 8 brands operated according to exchange relationship norms in communicating with their fans, whereas 1 brand operated according to communal relationship norms. We subsequently examined the effect …
Effects of Review Characteristics and Consumer Regulatory Focus on Perceived Review Usefulness
Employing regulatory focus theory, we explored how consumer regulatory focus interacts with 2 characteristics of a consumer review—review valence and claim type—to influence consumers' perceived usefulness of the review. To this end, we conducted an experiment with 126 college students as participants. The results showed that promotion-focused consumers perceived a positive review to be more useful than did prevention-focused consumers, whereas p…
Japanese Perceptions of Territorial Disputes: Opinion Poll Surveys in the Southwestern Part of Japan
Memorializing Comfort Women: Memory and Human Rights in Korea‐Japan Relations
Current paradigms of human rights and reconciliation call for democratization of memories, with former victims interjecting their interpretations of the past, challenging the versions recollected by the powerful. The trajectory of comfort women issues has implications not only for the Japanese democracy, but also for Korea. The shifts in memory are about respect for human rights and the beginning of a reconciliatory journey between former adversa…
The changing faces of heroines: Korean women in folklore
This article analyzes the many and changing faces of heroines in Korean folklore by interweaving the Korean cultural ethos of han and the action paradigm of resistance. Kim argues that feminist discourse often relegates alternative modes of resistance to the margins due to Western ethnocentrism and ideological politicization. She analyzes four types of heroines: archetypal, virtuous-but-not-virtuous, pioneering, and hanful resister. In doing so, …
On Korean memory
This special edition of Memory Studies is dedicated to the examination of Korean political memory. Many have called for studies to expand beyond memories in core global regions (Kim and Schwartz, 2010). Heeding that call, the researchers of the seven articles compiled for this edition address the dynamics of political and cultural memory within the context of contentious politics and ideological divides. The memories of regret, pride, and shame m…
Consumer reviews: Reviewer avatar facial expression and review valence
Purpose The purpose of this paper is to explore how the facial expression of the reviewer's avatar interacts with the valence of the consumer review to influence consumer purchase decisions. Design/methodology/approach A 2 (facial expression of the reviewer's avatar)× 2 (valence of the consumer review) between‐subjects online experimental design was used. Findings It was found that when the consumer review was positive, participants exposed to th…
NorthKorean Refugees' Nostalgia: The Border People's Narratives
The writings ofNorthern settlers inSouthKorea constitute a unique voice of their own, which I call “border people's narratives.” Their narratives are often contradictory, critical and hopeful in reflecting the dramatic ruptures in their lived experiences. Their voices stretch over between past and present, and the old home inNorthKorea and the new place ofSouthKorea. The border people's narratives encompass the simultaneous existence of contradic…
Human Rights, Memory and Reconciliation: Korea-Japan Relations
The new Abe administration in Japan plans to re-examine the 1993 Kono statement in which Chief Cabinet Secretary Kono Yohei, apologized and admitted the Japanese government's responsibility for the comfort station operations. If it proceeds with this plan, the Abe government is likely to whitewash or revoke the Kono statement, which has been the consistent object of resentment and criticisms among neonationalists. Mr. Abe has been arguing that no…
Myth and Fact in Northeast Asia's History Textbook Controversies
The past is haunting Northeast Asia. The China-Japan-Korea triad has been on a repeated collision course over how each perceives the shared past. Bound by dense memory webs, cultural affinity and geographical proximity, each of the three nations has made conflicting historical claims against the other, giving rise to conflict throughout the region and beyond
Securitization of Human Rights: North Korean Refugees in East Asia
This important book focuses on North Korean refugee human rights issues—a topic largely ignored in favor of addressing North Korea’s domestic politics and deterrence of Pyongyang’s nuclear threat. The first book of its kind, Securitization of Human Rights: North Korean Refugees in East Asia examines the complex problem of “what to do with North Korea“—specifically, regarding human rights issues and treatment of North Korean refugees. The book spo…
The Cheonan Incident and East Asian Community Debate: North Korea’s Place in the Region
Gender, Work and Resistance: South Korean Textile Industry in the 1970s
This paper examines the forces behind South Korean women workers' labour activism in the 1970s, an era of rapid export-orientated industrialisation. Most of the labour strikes initiated by women occurred in the labour-intensive manufacturing sector, and they were in sharp contrast to the overall labour quiescence of male workers during the same period. The actions of South Korean women refute widely held assumptions about the docility of Asian wo…
Human Rights Policies of China and Japan towards North Korea: Domestic Agendas and International Norms
Introduction: The Korean ProblemsThe Korean constitute two primary concerns: nuclear threats and human rights abuses.1 The complex problems defy a one-dimensional approach. Nuclear threats constitute conventional security concern, whereas human rights abuse entails nontraditional remedies. Pyongyang's response to the problems has been the adamant insistence on its sovereign rights. Nuclear development is for self-defense, and human rights are res…
Consumer response toward native advertising on social media: The roles of source type and content type
Purpose Drawing upon attribution theory, this study aims to examine how different types of product information sources (mainstream celebrities vs micro-celebrities) interact with content type (experiential vs promotional) to influence consumer response toward native posts on social media (causal attributions and click intention). Design/methodology/approach A total of 134 adult Twitter users participated in a 2 (source type: mainstream celebrity …
Brand-related user-generated content on social media: The roles of source and sponsorship
Purpose The purpose of this paper is to investigate how the source of brand-related user-generated content (UGC) (a close friend vs a celebrity) interacts with content sponsorship (organic UGC vs sponsored UGC) to influence consumer causal attributions, brand attitude, and intention to comply with the recommendation
Consumer reviews: Reviewer avatar facial expression and review valence
Purpose The purpose of this paper is to explore how the facial expression of the reviewer's avatar interacts with the valence of the consumer review to influence consumer purchase decisions. Design/methodology/approach A 2 (facial expression of the reviewer's avatar)× 2 (valence of the consumer review) between‐subjects online experimental design was used. Findings It was found that when the consumer review was positive, participants exposed to th…
Memorializing Comfort Women: Memory and Human Rights in Korea‐Japan Relations
Current paradigms of human rights and reconciliation call for democratization of memories, with former victims interjecting their interpretations of the past, challenging the versions recollected by the powerful. The trajectory of comfort women issues has implications not only for the Japanese democracy, but also for Korea. The shifts in memory are about respect for human rights and the beginning of a reconciliatory journey between former adversa…
On Korean memory
This special edition of Memory Studies is dedicated to the examination of Korean political memory. Many have called for studies to expand beyond memories in core global regions (Kim and Schwartz, 2010). Heeding that call, the researchers of the seven articles compiled for this edition address the dynamics of political and cultural memory within the context of contentious politics and ideological divides. The memories of regret, pride, and shame m…
Gender, Work and Resistance: South Korean Textile Industry in the 1970s
This paper examines the forces behind South Korean women workers' labour activism in the 1970s, an era of rapid export-orientated industrialisation. Most of the labour strikes initiated by women occurred in the labour-intensive manufacturing sector, and they were in sharp contrast to the overall labour quiescence of male workers during the same period. The actions of South Korean women refute widely held assumptions about the docility of Asian wo…
Introduction: Academic freedom in danger: case studies of Turkey, Hungary and Japan
In 1992, Francis Fukuyama famously predicts the "end of history." His famous thesis states that the installation of capitalist liberal democracy at the end of the Cold War in many parts of the world is the end point of human history. He argues that a democracy provides for harmonious interactions between citizens and the state and satisfies the needs of citizens; therefore, no capitalist democracies should ever see any need to revert back to any …
NorthKorean Refugees' Nostalgia: The Border People's Narratives
The writings ofNorthern settlers inSouthKorea constitute a unique voice of their own, which I call “border people's narratives.” Their narratives are often contradictory, critical and hopeful in reflecting the dramatic ruptures in their lived experiences. Their voices stretch over between past and present, and the old home inNorthKorea and the new place ofSouthKorea. The border people's narratives encompass the simultaneous existence of contradic…
The changing faces of heroines: Korean women in folklore
This article analyzes the many and changing faces of heroines in Korean folklore by interweaving the Korean cultural ethos of han and the action paradigm of resistance. Kim argues that feminist discourse often relegates alternative modes of resistance to the margins due to Western ethnocentrism and ideological politicization. She analyzes four types of heroines: archetypal, virtuous-but-not-virtuous, pioneering, and hanful resister. In doing so, …
North Korea's Place in the U.S. Presidency: Ethos and Moral Judgments
Introduction: A Relationship of Their OwnThe U.S. and North Korea share a unique relationship, and it is loaded with mutual distrust and strategic imperatives. Mutual distrust would drive them to dismiss each other, and yet the regional security imperatives keep them entangled. Pyongyang's 2006 underground test qualifies North Korea as a nuclear power, and its subsequent missile launches make the two nations' relationship ever more tenuous. Nucle…
Social Construction of Power, Identity, and Geography: The Voices from Korea, India, and Tibet
Social Construction of Power, Identity, and Geography: The Voices from Korea, India, and Tibet Power, Interest, and Identity in Military Alliances. By Suh Jae-Jung. New York, NY: Palgrave Macmillan, 2007. 304 pp., $75.00 hardcover (ISBN-10: 1-4039-7928-6).Sikh Nationalism and Identity in a Global Age. By Shani Georgio. London and New York: Routledge, 2008. 198 pp., $150.00 hardcover (ISBN-10: 0-415-42190-X).Geopolitical Exotica: Tibet in Western …
Human Rights Policies of China and Japan towards North Korea: Domestic Agendas and International Norms
Introduction: The Korean ProblemsThe Korean constitute two primary concerns: nuclear threats and human rights abuses.1 The complex problems defy a one-dimensional approach. Nuclear threats constitute conventional security concern, whereas human rights abuse entails nontraditional remedies. Pyongyang's response to the problems has been the adamant insistence on its sovereign rights. Nuclear development is for self-defense, and human rights are res…
Japanese Pacifism: Problematic Memory
A majority of the Japanese people pride themselves in being citizens of a "peaceful and industrialized country" that rose from "the ashes like a phoenix". As the primary source of Japan's national pride, pacifism needs to be situated within the unresolved entanglement of present glory and past shame. Post-war Japan emerged as an economic world power benefiting from a protective American occupation and, later, a working alliance. The bombings of H…
Northeast Asia's Difficult Past: Essays in Collective Memory
The problem of memory in China, Japan and Korea involves a surfeit rather than a deficit of memory, and the consequence of this excess is negative: unforgettable traumas prevent nations from coming to
Site Fights: Divisive Facilities and Civil Society in Japan and the West – By Daniel P. Aldrich
The Cheonan Incident and East Asian Community Debate: North Korea’s Place in the Region
Gender, Work and Resistance: South Korean Textile Industry in the 1970s
This paper examines the forces behind South Korean women workers' labour activism in the 1970s, an era of rapid export-orientated industrialisation. Most of the labour strikes initiated by women occurred in the labour-intensive manufacturing sector, and they were in sharp contrast to the overall labour quiescence of male workers during the same period. The actions of South Korean women refute widely held assumptions about the docility of Asian wo…
Securitization of Human Rights: North Korean Refugees in East Asia
This important book focuses on North Korean refugee human rights issues—a topic largely ignored in favor of addressing North Korea’s domestic politics and deterrence of Pyongyang’s nuclear threat. The first book of its kind, Securitization of Human Rights: North Korean Refugees in East Asia examines the complex problem of “what to do with North Korea“—specifically, regarding human rights issues and treatment of North Korean refugees. The book spo…
The changing faces of heroines: Korean women in folklore
This article analyzes the many and changing faces of heroines in Korean folklore by interweaving the Korean cultural ethos of han and the action paradigm of resistance. Kim argues that feminist discourse often relegates alternative modes of resistance to the margins due to Western ethnocentrism and ideological politicization. She analyzes four types of heroines: archetypal, virtuous-but-not-virtuous, pioneering, and hanful resister. In doing so, …
On Korean memory
This special edition of Memory Studies is dedicated to the examination of Korean political memory. Many have called for studies to expand beyond memories in core global regions (Kim and Schwartz, 2010). Heeding that call, the researchers of the seven articles compiled for this edition address the dynamics of political and cultural memory within the context of contentious politics and ideological divides. The memories of regret, pride, and shame m…
Consumer reviews: Reviewer avatar facial expression and review valence
Purpose The purpose of this paper is to explore how the facial expression of the reviewer's avatar interacts with the valence of the consumer review to influence consumer purchase decisions. Design/methodology/approach A 2 (facial expression of the reviewer's avatar)× 2 (valence of the consumer review) between‐subjects online experimental design was used. Findings It was found that when the consumer review was positive, participants exposed to th…
NorthKorean Refugees' Nostalgia: The Border People's Narratives
The writings ofNorthern settlers inSouthKorea constitute a unique voice of their own, which I call “border people's narratives.” Their narratives are often contradictory, critical and hopeful in reflecting the dramatic ruptures in their lived experiences. Their voices stretch over between past and present, and the old home inNorthKorea and the new place ofSouthKorea. The border people's narratives encompass the simultaneous existence of contradic…
Human Rights, Memory and Reconciliation: Korea-Japan Relations
The new Abe administration in Japan plans to re-examine the 1993 Kono statement in which Chief Cabinet Secretary Kono Yohei, apologized and admitted the Japanese government's responsibility for the comfort station operations. If it proceeds with this plan, the Abe government is likely to whitewash or revoke the Kono statement, which has been the consistent object of resentment and criticisms among neonationalists. Mr. Abe has been arguing that no…
Myth and Fact in Northeast Asia's History Textbook Controversies
The past is haunting Northeast Asia. The China-Japan-Korea triad has been on a repeated collision course over how each perceives the shared past. Bound by dense memory webs, cultural affinity and geographical proximity, each of the three nations has made conflicting historical claims against the other, giving rise to conflict throughout the region and beyond
Memorializing Comfort Women: Memory and Human Rights in Korea‐Japan Relations
Current paradigms of human rights and reconciliation call for democratization of memories, with former victims interjecting their interpretations of the past, challenging the versions recollected by the powerful. The trajectory of comfort women issues has implications not only for the Japanese democracy, but also for Korea. The shifts in memory are about respect for human rights and the beginning of a reconciliatory journey between former adversa…
Trait Reactance Moderates Facebook Users' Irritation with Brand Communication
Our aim was to discover common relationship norms in Facebook communication between a brand and its fans, and to understand how these norms influence consumers' perceived irritation with brand messages. A semantic network analysis revealed that 7 out of 8 brands operated according to exchange relationship norms in communicating with their fans, whereas 1 brand operated according to communal relationship norms. We subsequently examined the effect …
Effects of Review Characteristics and Consumer Regulatory Focus on Perceived Review Usefulness
Employing regulatory focus theory, we explored how consumer regulatory focus interacts with 2 characteristics of a consumer review—review valence and claim type—to influence consumers' perceived usefulness of the review. To this end, we conducted an experiment with 126 college students as participants. The results showed that promotion-focused consumers perceived a positive review to be more useful than did prevention-focused consumers, whereas p…
Japanese Perceptions of Territorial Disputes: Opinion Poll Surveys in the Southwestern Part of Japan
Challenges of Modernization and Governance in South Korea
Risk communication: The roles of message appeal and coping style
We examined the main effect of message appeal (emotional and logical) and coping style (monitors and blunters) and the interaction effect between the two on risk message processing outcomes. Participants were 74 U.S. undergraduate and graduate students who read news stories about tornadoes, then rated their risk message processing outcomes. Results showed that emotional appeals led to a higher risk perception, probability of risk occurrence, and …
Brand-related user-generated content on social media: The roles of source and sponsorship
Purpose The purpose of this paper is to investigate how the source of brand-related user-generated content (UGC) (a close friend vs a celebrity) interacts with content sponsorship (organic UGC vs sponsored UGC) to influence consumer causal attributions, brand attitude, and intention to comply with the recommendation
Introduction: Academic freedom in danger: case studies of Turkey, Hungary and Japan
In 1992, Francis Fukuyama famously predicts the "end of history." His famous thesis states that the installation of capitalist liberal democracy at the end of the Cold War in many parts of the world is the end point of human history. He argues that a democracy provides for harmonious interactions between citizens and the state and satisfies the needs of citizens; therefore, no capitalist democracies should ever see any need to revert back to any …
At the intersection of nationalism, incompetence and money: Mikyoung Kim versus Hiroshima City University of Japan
This article analyses a case involving the dismissal of a tenured faculty member at Hiroshima City University of Japan. The university dismissed a Korean woman associate professor after filing a criminal complaint against her, leading to a house raid, her arrest and media coverage. After 11 days of detention, the Hiroshima Prosecutor’s Office decided not to indict her because they could not find criminal intent on her part. With the suspicion of …
Consumer response toward native advertising on social media: The roles of source type and content type
Purpose Drawing upon attribution theory, this study aims to examine how different types of product information sources (mainstream celebrities vs micro-celebrities) interact with content type (experiential vs promotional) to influence consumer response toward native posts on social media (causal attributions and click intention). Design/methodology/approach A total of 134 adult Twitter users participated in a 2 (source type: mainstream celebrity …
Political science (21 works) · Law (16 works) · Sociology (15 works) · Psychology (14 works) · Politics (11 works) · Social Psychology (11 works) · Korean Peninsula Historical and Political Studies (10 works) · Law (10 works) · Business (8 works) · Social Psychology (8 works)