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Morolake Dairo

Biographic Data

ID376148
NAMEMorolake Dairo
GIVEN NAMESMorolake
FAMILY NAMEDairo
SIGNATUREDAIRO M
AFFILIATIONSManchester Fashion Institute (Manchester Metropolitan University), Manchester, UK
ORCID0000-0003-4470-0407
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS1
AUTHOR COUNT3
EDITOR COUNT0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Cultural dress codes in a pandemic: Investigating the Aso Ebi clothing culture on Instagram

    Morolake Dairo, Sharon Nunoo•ARTICLE•Fashion Style & Popular Culture•2026•Cited by: 1•References: 9

    Dress is an essential element of social identity and has been used in achieving social cohesion and belonging in societies. In Nigeria, dress is a key aspect of cultural heritage and practices. One of such practices is the Aso Ebi culture which involves groups of people adopting a unique dress code, mostly cultural dress, to social events. The Aso Ebi clothing culture is prevalent amongst Nigerians but has spread to other parts of Africa and has …

  • Nigerian University Dress Codes: Markers of Tradition, Morality and Aspiration

    Open Access•Morolake Dairo•ARTICLE•Journal of African Cultural Studies•2023•References: 2

    This article attempts to give an overview of the fashion and dress cultures on Nigerian campuses. Through clothing, we see the various ways in which institutions and individuals engage with “tradition” and with an imagined professional future. The clothing rules on campuses also reveal the extent to which women are held responsible for sexual misconduct there. I show how the debates around clothing have been part of Nigerian universities since th…

  • The Role of Indigenous Films in Preserving Nigerian Culture: Analysis of Efunsetan Aniwura

    Open Access•Morolake Dairo•ARTICLE•Journal of Culture, Society and…•2021

    Film is a powerful medium that can be used in transmitting different ideologies and preserving cultural values. In the western world, films have been used to strategically positioning foreign culture and selling it subtly on a global scale to other nations who eventually adopt western cultural values. This research investigates the role of film as a medium of preserving and promoting the appreciation of the Nigerian culture locally and globally t…

  • Cultural dress codes in a pandemic: Investigating the Aso Ebi clothing culture on Instagram

    Morolake Dairo, Sharon Nunoo•ARTICLE•Fashion Style & Popular Culture•2026•Cited by: 1•References: 9

    Dress is an essential element of social identity and has been used in achieving social cohesion and belonging in societies. In Nigeria, dress is a key aspect of cultural heritage and practices. One of such practices is the Aso Ebi culture which involves groups of people adopting a unique dress code, mostly cultural dress, to social events. The Aso Ebi clothing culture is prevalent amongst Nigerians but has spread to other parts of Africa and has …

  • The Role of Indigenous Films in Preserving Nigerian Culture: Analysis of Efunsetan Aniwura

    Open Access•Morolake Dairo•ARTICLE•Journal of Culture, Society and…•2021

    Film is a powerful medium that can be used in transmitting different ideologies and preserving cultural values. In the western world, films have been used to strategically positioning foreign culture and selling it subtly on a global scale to other nations who eventually adopt western cultural values. This research investigates the role of film as a medium of preserving and promoting the appreciation of the Nigerian culture locally and globally t…

  • Nigerian University Dress Codes: Markers of Tradition, Morality and Aspiration

    Open Access•Morolake Dairo•ARTICLE•Journal of African Cultural Studies•2023•References: 2

    This article attempts to give an overview of the fashion and dress cultures on Nigerian campuses. Through clothing, we see the various ways in which institutions and individuals engage with “tradition” and with an imagined professional future. The clothing rules on campuses also reveal the extent to which women are held responsible for sexual misconduct there. I show how the debates around clothing have been part of Nigerian universities since th…

  • Cultural dress codes in a pandemic: Investigating the Aso Ebi clothing culture on Instagram

    Morolake Dairo, Sharon Nunoo•ARTICLE•Fashion Style & Popular Culture•2026•Cited by: 1•References: 9

    Dress is an essential element of social identity and has been used in achieving social cohesion and belonging in societies. In Nigeria, dress is a key aspect of cultural heritage and practices. One of such practices is the Aso Ebi culture which involves groups of people adopting a unique dress code, mostly cultural dress, to social events. The Aso Ebi clothing culture is prevalent amongst Nigerians but has spread to other parts of Africa and has …

Sociology (3 works) · Clothing (2 works) · Law (2 works) · Law (2 works) · Media studies (2 works) · Political science (2 works) · African history and culture studies (1 works) · Archaeology (1 works) · Art (1 works) · Content analysis (1 works)

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