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Guido Zurstiege

Biographic Data

ID376804
NAMEGuido Zurstiege
GIVEN NAMESGuido
FAMILY NAMEZurstiege
SIGNATUREZURSTIEGE G
AFFILIATIONSUniversity of Tübingen
ORCID0000-0001-7068-3861
VERIFIEDYes
TOTAL WORKS16
TOTAL CITATIONS1
AUTHOR COUNT13
EDITOR COUNT3
FIRST PUBLICATION YEAR2000
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Spaces of digital disconnection: A go-along study of dining areas, libraries, and movie theaters

    Open Access•Guido Zurstiege, Nils S Borchers•ARTICLE•Media Culture & Society•2026•References: 45

    This study explores how media users create and experience spaces of digital disconnection in their daily lives. Guided by spatial sociological theory and using the go-along method—where researchers accompany participants in real-world settings—we investigate three prototypical environments in which individuals often disconnect from digital devices: dining areas, libraries, and movie theaters. In line with the theoretical framework, we analyze how…

  • Admired Vulnerability or Shattered Heroism? Media Framing of Elite Athletes’ Mental Illnesses in German Print Media

    Marcia Hapig, Jannika M John et al.•ARTICLE•International Journal of Sport…•2025

    This study examines the media’s framing of mental illness among elite athletes in German print media from 2013 to 2023. Traditionally, elite sport culture has glorified invulnerability, marginalized mental health challenges, and stigmatized perceived weakness. Through a reflexive thematic analysis of 200 articles from three major German newspapers, we constructed four dominant frames: mental illness (a) as a bug in the performance-oriented sport …

  • “I had to watch the commercial. That was annoying!” Audio-observing active parental mediation of advertising

    Open Access•Nils S Borchers, Mandy Badermann et al.•ARTICLE•The Communication Review•2025

    Active mediation is considered the gold standard mediation style for parents seeking to help their children cope with potentially harmful media content. However, little is known about what actually happens during active mediation episodes. In this study, we employ an interactive task on advertising formats to audio-observe parent – child interactions during active mediation episodes (n = 23 dyads). The study contributes to the body of knowledge b…

  • Revisiting Audio Observations to Collect Qualitative Data During the Covid-19 Pandemic

    Open Access•Nils S Borchers, Mandy Badermann et al.•ARTICLE•American Behavioral Scientist•2025•Cited by: 1•References: 23

    With its physical distancing rules, the COVID-19 pandemic regulations urged researchers working in a qualitative paradigm to find pandemic-ready approaches to data collection. While many researchers turned to modern videoconferencing software, we explored an alternative route, and revisited audio observations. Audio observations replace the researcher as observer with audio recorders. Audio observations were pioneered in the 1960s, and continued …

  • Studying digital disconnection: A mapping review of empirical contributions to disconnection studies

    Open Access•Nina Altmaier, Victoria A E Kratel et al.•ARTICLE•First Monday•2024

    As digital connectivity continues to shape society, scholarly discourses have paid increasing attention to our desires to moderate our use of, or disconnection from, digital media. Digital disconnection is being studied from a plethora of different perspectives, all of which grapple with the challenge of understanding and studying how digital media users navigate pressures to disconnect and remain connected at the same time. We contribute to the …

  • Exploring print media coverage of elite athletes’ mental illness between 2010 and 2023 in Germany: A quantitative content analysis

    Open Access•Marcia Hapig, Guido Zurstiege et al.•ARTICLE•Frontiers in Sports and Active…•2024•References: 16

    As personal fate of prominent figures like elite athletes will always meet great interest in the public, it is of utmost importance that the media report responsibly and promote critical thinking in society. The study shows the media's willingness to question conventional ideals embedded in the sports culture and take a more critical approach to the topic of mental illness in high-performance sports. By demonstrating a greater understanding of th…

  • Does negatively toned language use on social media lead to attitude polarization

    Open Access•Jürgen Buder, Lisa Rabl et al.•ARTICLE•Computers in Human Behavior•2021

  • Medien und Werbung

    Guido Zurstiege•BOOK•Medien und Werbung•2015

  • Medien und Werbung

    Guido Zurstiege•BOOK•Medien und Werbung•2014

  • Werbung, Mode und Design

    Guido Zurstiege, Siegfried J Schmidt•BOOK•Werbung, Mode und Design•2013

  • Festschrift Für Die Wirklichkeit

    Siegfried J Schmidt, Guido Zurstiege•BOOK•Festschrift für die Wirklichkeit•2013

  • Räume des Konsums: Über den Funktionswandel von Räumlichkeit im Zeitalter des Konsumismus

    Open Access•Kai-Uwe Hellmann, Guido Zurstiege•BOOK•Räume des Konsums•2008

    Ob Offline oder Online, Räumlichkeit spielt fÃ1⁄4r jede Form von Konsum eine wichtige Rolle. Alles Konsumieren geschieht in Räumen, an Orten, mit Bezug auf eine reale oder virtuelle Umgebung. Räume tragen zur Orientierung bei, sie liefern ein Koordinatensystem des Konsums. Konsum kann immer verortet werden. Konsum ist nie freischwebend, sondern durchweg geerdet, räumlich bestimmbar und räumlich bedingt. Doch ist Räumlichkeit nicht bloà eine notwe…

  • Werbeforschung

    Guido Zurstiege•BOOK•Werbeforschung•2007

    Werbung ist ein integraler Bestandteil aller Prozesse massenmedial vermittelten Öffentlichkeit. Sie ist Sozialisationsinstanz sowie Kultur- und Wirtschaftsfaktor. Aus der Perspektive der Medien- und Kommunikationswissenschaft geht dieses Lehrbuch zunächst auf den Gegenstand sowie auf die Geschichte von Werbung und Werbeforschung ein. Anschließend werden rechtliche und ethische sowie ökonomische und organisatorische Rahmenbedingungen analysiert. H…

  • Werbung, Mode und Design.

    Guido Zurstiege, Siegfried J Schmidt•BOOK•Werbung, Mode und Design•2001

  • Good girls go to heaven, bad girls go everywhere-advertising under suspicion

    Open Access•Guido Zurstiege•ARTICLE•Poetics•2001•References: 1

  • Festschrift für die Wirklichkeit

    Guido Zurstiege, Siegfried J Schmidt•BOOK•Festschrift für die Wirklichkeit•2000

  • Revisiting Audio Observations to Collect Qualitative Data During the Covid-19 Pandemic

    Open Access•Nils S Borchers, Mandy Badermann et al.•ARTICLE•American Behavioral Scientist•2025•Cited by: 1•References: 23

    With its physical distancing rules, the COVID-19 pandemic regulations urged researchers working in a qualitative paradigm to find pandemic-ready approaches to data collection. While many researchers turned to modern videoconferencing software, we explored an alternative route, and revisited audio observations. Audio observations replace the researcher as observer with audio recorders. Audio observations were pioneered in the 1960s, and continued …

  • Festschrift für die Wirklichkeit

    Guido Zurstiege, Siegfried J Schmidt•BOOK•Festschrift für die Wirklichkeit•2000

  • Werbung, Mode und Design.

    Guido Zurstiege, Siegfried J Schmidt•BOOK•Werbung, Mode und Design•2001

  • Good girls go to heaven, bad girls go everywhere-advertising under suspicion

    Open Access•Guido Zurstiege•ARTICLE•Poetics•2001•References: 1

  • Werbeforschung

    Guido Zurstiege•BOOK•Werbeforschung•2007

    Werbung ist ein integraler Bestandteil aller Prozesse massenmedial vermittelten Öffentlichkeit. Sie ist Sozialisationsinstanz sowie Kultur- und Wirtschaftsfaktor. Aus der Perspektive der Medien- und Kommunikationswissenschaft geht dieses Lehrbuch zunächst auf den Gegenstand sowie auf die Geschichte von Werbung und Werbeforschung ein. Anschließend werden rechtliche und ethische sowie ökonomische und organisatorische Rahmenbedingungen analysiert. H…

  • Räume des Konsums: Über den Funktionswandel von Räumlichkeit im Zeitalter des Konsumismus

    Open Access•Kai-Uwe Hellmann, Guido Zurstiege•BOOK•Räume des Konsums•2008

    Ob Offline oder Online, Räumlichkeit spielt fÃ1⁄4r jede Form von Konsum eine wichtige Rolle. Alles Konsumieren geschieht in Räumen, an Orten, mit Bezug auf eine reale oder virtuelle Umgebung. Räume tragen zur Orientierung bei, sie liefern ein Koordinatensystem des Konsums. Konsum kann immer verortet werden. Konsum ist nie freischwebend, sondern durchweg geerdet, räumlich bestimmbar und räumlich bedingt. Doch ist Räumlichkeit nicht bloà eine notwe…

  • Werbung, Mode und Design

    Guido Zurstiege, Siegfried J Schmidt•BOOK•Werbung, Mode und Design•2013

  • Festschrift Für Die Wirklichkeit

    Siegfried J Schmidt, Guido Zurstiege•BOOK•Festschrift für die Wirklichkeit•2013

  • Medien und Werbung

    Guido Zurstiege•BOOK•Medien und Werbung•2014

  • Medien und Werbung

    Guido Zurstiege•BOOK•Medien und Werbung•2015

  • Does negatively toned language use on social media lead to attitude polarization

    Open Access•Jürgen Buder, Lisa Rabl et al.•ARTICLE•Computers in Human Behavior•2021

  • Studying digital disconnection: A mapping review of empirical contributions to disconnection studies

    Open Access•Nina Altmaier, Victoria A E Kratel et al.•ARTICLE•First Monday•2024

    As digital connectivity continues to shape society, scholarly discourses have paid increasing attention to our desires to moderate our use of, or disconnection from, digital media. Digital disconnection is being studied from a plethora of different perspectives, all of which grapple with the challenge of understanding and studying how digital media users navigate pressures to disconnect and remain connected at the same time. We contribute to the …

  • Exploring print media coverage of elite athletes’ mental illness between 2010 and 2023 in Germany: A quantitative content analysis

    Open Access•Marcia Hapig, Guido Zurstiege et al.•ARTICLE•Frontiers in Sports and Active…•2024•References: 16

    As personal fate of prominent figures like elite athletes will always meet great interest in the public, it is of utmost importance that the media report responsibly and promote critical thinking in society. The study shows the media's willingness to question conventional ideals embedded in the sports culture and take a more critical approach to the topic of mental illness in high-performance sports. By demonstrating a greater understanding of th…

  • Admired Vulnerability or Shattered Heroism? Media Framing of Elite Athletes’ Mental Illnesses in German Print Media

    Marcia Hapig, Jannika M John et al.•ARTICLE•International Journal of Sport…•2025

    This study examines the media’s framing of mental illness among elite athletes in German print media from 2013 to 2023. Traditionally, elite sport culture has glorified invulnerability, marginalized mental health challenges, and stigmatized perceived weakness. Through a reflexive thematic analysis of 200 articles from three major German newspapers, we constructed four dominant frames: mental illness (a) as a bug in the performance-oriented sport …

  • “I had to watch the commercial. That was annoying!” Audio-observing active parental mediation of advertising

    Open Access•Nils S Borchers, Mandy Badermann et al.•ARTICLE•The Communication Review•2025

    Active mediation is considered the gold standard mediation style for parents seeking to help their children cope with potentially harmful media content. However, little is known about what actually happens during active mediation episodes. In this study, we employ an interactive task on advertising formats to audio-observe parent – child interactions during active mediation episodes (n = 23 dyads). The study contributes to the body of knowledge b…

  • Revisiting Audio Observations to Collect Qualitative Data During the Covid-19 Pandemic

    Open Access•Nils S Borchers, Mandy Badermann et al.•ARTICLE•American Behavioral Scientist•2025•Cited by: 1•References: 23

    With its physical distancing rules, the COVID-19 pandemic regulations urged researchers working in a qualitative paradigm to find pandemic-ready approaches to data collection. While many researchers turned to modern videoconferencing software, we explored an alternative route, and revisited audio observations. Audio observations replace the researcher as observer with audio recorders. Audio observations were pioneered in the 1960s, and continued …

  • Spaces of digital disconnection: A go-along study of dining areas, libraries, and movie theaters

    Open Access•Guido Zurstiege, Nils S Borchers•ARTICLE•Media Culture & Society•2026•References: 45

    This study explores how media users create and experience spaces of digital disconnection in their daily lives. Guided by spatial sociological theory and using the go-along method—where researchers accompany participants in real-world settings—we investigate three prototypical environments in which individuals often disconnect from digital devices: dining areas, libraries, and movie theaters. In line with the theoretical framework, we analyze how…

Political science (7 works) · Computer Science (6 works) · Psychology (6 works) · Sociology (6 works) · Mass media (4 works) · Social Media and Politics (4 works) · Art (3 works) · Medicine (3 works) · Advertising (2 works) · Advertising (2 works)

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