Daniel J O''Keefe
Biographic Data
| ID | 3770376 |
|---|---|
| NAME | Daniel J O''Keefe |
| GIVEN NAMES | Daniel J |
| FAMILY NAME | O''Keefe |
| SIGNATURE | KEEFE D J O |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 79 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1981 |
| LATEST PUBLICATION YEAR | 2003 |
| H-INDEX | 4 |
Searching for a Defensible Application of Alpha-Adjustment Tools
Any principle offered to underwrite the imposition of alpha-adjustment procedures must be applied consistently. Hewes (2003) and Tutzauer (2003) propose that alpha adjustment can appropriately be mandated when the set of tests concerns the key claims of a single theory. But consistent application of this reasoning though, commits one to bizarre beliefs and research practices—which suggests that this reasoning does not provide a satisfactory ratio…
Colloquy: Should Familywise Alpha Be Adjusted
Type I error is a risk undertaken whenever significance tests are conducted, and the chances of committing a Type I error increase as the number of significance tests increases. But adjusting the alpha level because of the number of tests conducted in a given study has no principled basis, commits one to absurd beliefs and practices, and reduces statistical power. The practice of requiring or employing such adjustments should be abandoned
A Guilt-Based Explanation of the Door-in-the-Face Influence Strategy
A new explanation is proposed for the accumulated research findings concerning the door-in-the-face (DITF) influence strategy. The explanation treats successful DITF implementations as based on guilt: Refusal of the first request creates guilt, and compliance with the second request reduces guilt. In addition to explaining the known effects of DITF moderator variables, the explanation is consistent with current theoretical and empirical understan…
The Search for Reliable Generalizations About Messages A Comparison of Research Strategies
Two ways of conducting the search for generalizations about messages are considered: Morley's (this volume) proposal that single-message research designs be used, with subsequent meta-analytic summaries, and Jackson and Jacobs's (1983) proposal that multiple-message designs be used, with messages treated as a random factor in the statistical analysis. Jackson and Jacobs's approach is shown to provide a more dependable, efficient, and practical me…
Cognitive Complexity Measures and the Relationship of Cognitive Complexity to Communication
Journal Article Cognitive Complexity Measures and the Relationship of Cognitive Complexity to Communication Get access Daniel J. O'Keefe, Daniel J. O'Keefe 1Daniel J. O'Keefe (Ph.D., University of Illinois at Urbana-Champaign, 1976) is an assistant professor of speech communication at the University of Illinois, Urbana, Illinois 61801 Search for other works by this author on: Oxford Academic Google Scholar Howard E. Sypher Howard E. Sypher 2Howar…
Cognitive Complexity Measures and the Relationship of Cognitive Complexity to Communication
Journal Article Cognitive Complexity Measures and the Relationship of Cognitive Complexity to Communication Get access Daniel J. O'Keefe, Daniel J. O'Keefe 1Daniel J. O'Keefe (Ph.D., University of Illinois at Urbana-Champaign, 1976) is an assistant professor of speech communication at the University of Illinois, Urbana, Illinois 61801 Search for other works by this author on: Oxford Academic Google Scholar Howard E. Sypher Howard E. Sypher 2Howar…
The Search for Reliable Generalizations About Messages A Comparison of Research Strategies
Two ways of conducting the search for generalizations about messages are considered: Morley's (this volume) proposal that single-message research designs be used, with subsequent meta-analytic summaries, and Jackson and Jacobs's (1983) proposal that multiple-message designs be used, with messages treated as a random factor in the statistical analysis. Jackson and Jacobs's approach is shown to provide a more dependable, efficient, and practical me…
Colloquy: Should Familywise Alpha Be Adjusted
Type I error is a risk undertaken whenever significance tests are conducted, and the chances of committing a Type I error increase as the number of significance tests increases. But adjusting the alpha level because of the number of tests conducted in a given study has no principled basis, commits one to absurd beliefs and practices, and reduces statistical power. The practice of requiring or employing such adjustments should be abandoned
A Guilt-Based Explanation of the Door-in-the-Face Influence Strategy
A new explanation is proposed for the accumulated research findings concerning the door-in-the-face (DITF) influence strategy. The explanation treats successful DITF implementations as based on guilt: Refusal of the first request creates guilt, and compliance with the second request reduces guilt. In addition to explaining the known effects of DITF moderator variables, the explanation is consistent with current theoretical and empirical understan…
Cognitive Complexity Measures and the Relationship of Cognitive Complexity to Communication
Journal Article Cognitive Complexity Measures and the Relationship of Cognitive Complexity to Communication Get access Daniel J. O'Keefe, Daniel J. O'Keefe 1Daniel J. O'Keefe (Ph.D., University of Illinois at Urbana-Champaign, 1976) is an assistant professor of speech communication at the University of Illinois, Urbana, Illinois 61801 Search for other works by this author on: Oxford Academic Google Scholar Howard E. Sypher Howard E. Sypher 2Howar…
The Search for Reliable Generalizations About Messages A Comparison of Research Strategies
Two ways of conducting the search for generalizations about messages are considered: Morley's (this volume) proposal that single-message research designs be used, with subsequent meta-analytic summaries, and Jackson and Jacobs's (1983) proposal that multiple-message designs be used, with messages treated as a random factor in the statistical analysis. Jackson and Jacobs's approach is shown to provide a more dependable, efficient, and practical me…
A Guilt-Based Explanation of the Door-in-the-Face Influence Strategy
A new explanation is proposed for the accumulated research findings concerning the door-in-the-face (DITF) influence strategy. The explanation treats successful DITF implementations as based on guilt: Refusal of the first request creates guilt, and compliance with the second request reduces guilt. In addition to explaining the known effects of DITF moderator variables, the explanation is consistent with current theoretical and empirical understan…
Searching for a Defensible Application of Alpha-Adjustment Tools
Any principle offered to underwrite the imposition of alpha-adjustment procedures must be applied consistently. Hewes (2003) and Tutzauer (2003) propose that alpha adjustment can appropriately be mandated when the set of tests concerns the key claims of a single theory. But consistent application of this reasoning though, commits one to bizarre beliefs and research practices—which suggests that this reasoning does not provide a satisfactory ratio…
Colloquy: Should Familywise Alpha Be Adjusted
Type I error is a risk undertaken whenever significance tests are conducted, and the chances of committing a Type I error increase as the number of significance tests increases. But adjusting the alpha level because of the number of tests conducted in a given study has no principled basis, commits one to absurd beliefs and practices, and reduces statistical power. The practice of requiring or employing such adjustments should be abandoned
Psychology (5 works) · Social Psychology (4 works) · Social Psychology (4 works) · Alpha (finance (2 works) · Computer Science (2 works) · Mathematics (2 works) · Psychometrics (2 works) · Sociology (2 works) · Statistics (2 works) · Advanced Text Analysis Techniques (1 works)