Chingching Chang
Biographic Data
| ID | 3770450 |
|---|---|
| NAME | Chingching Chang |
| GIVEN NAMES | Chingching |
| FAMILY NAME | Chang |
| SIGNATURE | CHANG C |
| AFFILIATIONS | Research Center for Humanities and Social Sciences, Academia Sinica |
| ORCID | 0000-0003-0551-3190 |
| VERIFIED | Yes |
| TOTAL WORKS | 33 |
| TOTAL CITATIONS | 66 |
| AUTHOR COUNT | 33 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1997 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
Enjoyment of Love-Related Dramas and the Implications of Perspective Taking
To understand how viewers respond to two common movie plots (falling in love and cheating), this study considers the perspectives they might take. Study 1 tests which protagonists’ perspective viewers adopt when watching movies with falling-in-love versus betrayal plots. Study 2 then shows that viewers’ perspective orientation influences their affective experiences and enjoyment of betrayal movies but not falling-in-love movies. Study 3 explores …
User-Type Differential Paths for a Media Effect Model
Media users are not homogeneous, and research that treats them as such tends to yield inconsistent findings. More nuanced insights into media effect processes might emerge from an identification of qualitatively distinct subgroups, for whom unique media effect processes lead to distinctive outcomes as well. Building on an existing differential susceptibility to media effects model, the current research adds the possibility of differential paths d…
Dynamic Public Perceptions of and Media Influences on Military Threats to Taiwan
To understand dynamic public perceptions of the potential military threat posed by China among Taiwanese audiences, the current study considers daily military data, news coverage on major websites, and online forum discussions, along with public opinion surveys. Time-series data for 7 months, integrated into vector autoregression models, support tests of pathways involving (a) changes in factual data to salience in news coverage, (b) changes in n…
Does Creativity Make Even Cruel Prank TV Shows Funny? Exploring the double-Edged Sword Effects of Creativity
Exploring Language Styles Associated With Scientificness in Health News
This research examines whether language styles in U.S. health news relate to scientificness. Study 1 uses human ratings to train machine learning models that classify sentences as scientific or nonscientific. A text mining approach predicts the proportion of scientific sentences, on the basis of language features. Two style categories emerge: one reflecting ideal professional standards of science journalism (hedging, neutrality, objectivity) and …
Toxicity and Moral Rhetoric in Video- and Text-Based Digital Platforms
Unraveling the Relationships Among Individual Tendencies, Media Consumption, and Network Characteristics in the Self-Selective Dynamics of Online Political Discussions
Unlike face-to-face political discussions, which can be unavoidable, online political discussions are largely self-selected. This paper identifies an individual attribute (diversity in information-seeking value) that fosters online political discussions and an individual tendency (opinion expression inhibition) that inhibits them. The association between such factors and online political discussions depends on voters’ media consumption and the ch…
Feeling ambivalent while using instant messaging
Adopting a person-centered approach, this article identifies different types of instant messaging (IM) users based on their underlying usage motives (social, hedonistic, and utilitarian) as maximizers, social groomers, entertainment seekers, or minimalists. It also explores users’ value priorities as determinants of this classification. Focusing on the social experiences of two types of users who actively employ IM for social purposes (maximizers…
How Dramas Featuring Morally Ambiguous Protagonists Increase a Sense of Life Expansion
Being Inspired by Media Content
In proposing a model of three processes triggered by media content – evocation, transcendence, and motivation – this study seeks to define what kinds of media content can lead to a state of inspiration. Specifically, during the evocation process, media content moves people and then provokes their thoughts to a greater extent; in the transcendence process, it generates more hopeful feelings and then elicits a greater sense of self-expansion; and i…
The Multiple Mechanisms by Which Watching Dramas Can Repair or Enhance Moods
This article seeks to explain the mood repair process that sad viewers undergo and the mood enhancement process that happy viewers adopt when they watch drama series with varying levels of likability and familiarity. Building on the idea that drama enjoyment can regulate moods, the authors test three possible processes: transportation path (involving transportation and enjoyment), meaning path (involving transportation, moved feelings, thought re…
Active vs. Passive Ambivalent Voters
Voters express different attitudes toward competing political parties and the issues they support. In this study, a polytomous latent class analysis of their opinions regarding party-divided issues identifies several types of voters and highlights the distinction between active and passive ambivalent voters. Such a distinction is necessary to clarify the relationship between party ambivalence and political participation. Drawing on research into …
Adolescent pursuit of health information online during the Covid-19 pandemic
COVID-19 has led to an increase in mental health problems for adolescents. In this study, we examined the factors related to the eHealth literacy of adolescents and how that impacted their pursuit of health information and mental health information online during the COVID-19 pandemic. We analyzed data from the 2020 Taiwan Communication Survey, which involved a total of 1,250 national representative adolescents who completed an online questionnair…
We are What We Consume
Party identification is an important predictor of voting preference, but because a growing percentage of voters do not express any party identification, alternative ways to anticipate voting preferences are required. Partisan slants in voters’ media consumption might offer a relevant proxy. With method triangulation, the current study explores whether media consumption prior to elections can predict voting preferences among independents. Dependin…
Cross-Country Comparison of Effects of Early Government Communication on Personal Empowerment during the Covid-19 Pandemic in Taiwan and the United States
In uncertain times, perceived empowerment in collective contexts can influence personal empowerment. For example, during a pandemic, such as the 2020 coronavirus pandemic, communication from the government, as long as it is effective, should fuel individual empowerment, through a five-step process. Surveys of the general public, conducted two weeks after the first reported deaths from coronavirus in Taiwan and the United States, provide data for …
Seeking Scientific Health Information for Empowerment
To explore the scientific value of information elements in health news, this article reports on common information elements that are associated with scientific value, according to the findings of surveys conducted in the United States and Taiwan. The design of two further studies in Taiwan reflects an effort to understand whether scientific information elements benefit only health conscious people, through empowered-get-more-empowered effects. A …
Fake News
People’s threat perceptions inform their coping strategies. However, no prior research explicitly addresses threat perceptions of fake news or how people cope with it. To address this pertinent research gap, the current article proposes a theoretical framework of the process by which people perceive and cope with the threat of fake news. The framework supports three research objectives. First, this study identifies triggers (i.e. information avai…
How morality judgments influence humor perceptions of prankvertising
Prankvertising, an innovative form of branded entertainment, has not attracted much research attention yet. This article proposes a morality-centered theoretical framework to explain how and when prankvertising triggers humor and evokes positive brand attitudes. By integrating benign violation theory and morality literature, this study presents a mediated moderation model to explain humor perceptions of prankvertising. A defining aspect of prankv…
Effects of Responsibility Appeals for Pro-Environmental Ads
This study compares information campaign messages that appeal to personal responsibility versus those that do not, in attempts to promote efforts to reduce the threat of global warming. In two scenarios, self-efficacy moderates the effects of responsibility appeals on behavioral intentions through perceived consumer effectiveness and self-accountability, but with different patterns, such that the appeals might empower people or else trigger their…
Strategic voting revisited
In this study, we examine whether strategic voting – in which a voter seeks to maximize the expected payoff from casting a ballot – occurred among late voters in the 2018 Taipei City mayoral election. This multi-candidate mayoral contest was noteworthy because ballot-counting started before all the votes had been cast, with preliminary results being leaked to the media. Theoretically, having access to real-time updates of voting figures could hav…
How Branded Videos Can Inspire Consumers and Benefit Brands
This article proposes and tests a dual-route and dual-effect model to explain the ways in which branded videos can inspire consumers and thereby produce further effects. Inspiration entails both being-inspired-by and being-inspired-to routes. Through a persuasion effect, derived from the be-inspired-by route, inspiring branded videos motivate consumers to find meaning in life. In turn, they feel gratitude for such inspiring content and its source…
Model of behavioural strategies for coping with party ambivalence
This article explores the antecedents and behavioural consequences of party ambivalence in an election context, in which both abstract factors (e.g. feeling stranded in an ideological fight) and concrete factors (e.g. dissatisfaction with both parties’ ability to handle economic issues) may arouse party ambivalence. Prior research reports different voting behaviours by ambivalent and univalent voters, though no coherent theoretical framework exis…
Ambivalent Facebook users
Drawing on attachment theory, this study shows that people with greater anxious attachment use Facebook (FB) to maintain their social relationships but feel ambivalent in the process. Integrating attachment theory and goal cognition theory, this study explicates the psychological process that drives anxious people's pursuit of social goals though their FB use. Specifically, it identifies two social goals that motivate anxious people's FB use (to …
Motivated Processing
This article examines responses to news stories that cover novel (vs. familiar) or contradictory (vs. one-sided) health research findings. Drawing on motivated reasoning and uncertainty management literature, this article proposes that novel and contradictory health research news stories arouse uncertainty and confusion and thus trigger motivated reasoning. People discount the credibility of the target news and express less willingness to adopt t…
Responses to conflicting information in computer-mediated communication
This article proposed a theoretical framework to demonstrate how and why people respond differently to conflicting information in computer-mediated communication. Using gender difference as an example, this study showed that women had greater tendencies to elaborate on positive rather than negative outcomes, whereas men had a balanced tendency to elaborate on both positive and negative outcomes. Accordingly, when they read conflicting consumer co…
Should Women Emote? Perceptual Bias and Opinion Change in Response to Political Ads for Candidates of Different Genders
Are responses to campaign advertisements for female political candidates more favorable when the emotional tone of the ad is neutral rather than negative or positive? Findings from an experiment indicate that, broadly speaking, neutral ads for women are perceived as more socially desirable. They also produce a smaller third-person effect and more favorable attitudes than emotional appeals, whether positive or negative. These findings are discusse…
Motivated Processing
This article examines responses to news stories that cover novel (vs. familiar) or contradictory (vs. one-sided) health research findings. Drawing on motivated reasoning and uncertainty management literature, this article proposes that novel and contradictory health research news stories arouse uncertainty and confusion and thus trigger motivated reasoning. People discount the credibility of the target news and express less willingness to adopt t…
When Does Gender Count? Further Insights into Gender Schematic Processing of Female Candidates' Political Advertisements
Ambivalent Facebook users
Drawing on attachment theory, this study shows that people with greater anxious attachment use Facebook (FB) to maintain their social relationships but feel ambivalent in the process. Integrating attachment theory and goal cognition theory, this study explicates the psychological process that drives anxious people's pursuit of social goals though their FB use. Specifically, it identifies two social goals that motivate anxious people's FB use (to …
Knowledge about the Gulf Wars
This study explores the relationship of factors that influence adolescents’ learning about the two Gulf Wars from the news. A model constructed from data gathered in two sample surveys in Taiwan depicts these relationships. The results largely support the hypotheses that newspaper use, television news use, attention, and elaboration are related to knowledge about the Gulf Wars—and that television news tends to make a significant contribution to a…
Ambivalent Attitudes in a Communication Process
In a communication process that involves a target subject (what is being communicated about) and a source, existing attitudes (positive or negative) toward the target or the source influence communication effects. People also may hold ambivalent attitudes (positive and negative) toward the target or the source, but the implications of such ambivalent attitudes on communication effects remain unclear in communication research. This study tries to …
Mass Media Impact on Voter Response to Women Candidates
This paper reviews cross-disciplinary literature concerning political representation by women, of which mass media effects are an essential component. Much of the literature is insightful but atheoretical. Gender schema theory is introduced as a framework within which to interpret and extend past findings
Model of behavioural strategies for coping with party ambivalence
This article explores the antecedents and behavioural consequences of party ambivalence in an election context, in which both abstract factors (e.g. feeling stranded in an ideological fight) and concrete factors (e.g. dissatisfaction with both parties’ ability to handle economic issues) may arouse party ambivalence. Prior research reports different voting behaviours by ambivalent and univalent voters, though no coherent theoretical framework exis…
How Dramas Featuring Morally Ambiguous Protagonists Increase a Sense of Life Expansion
We are What We Consume
Party identification is an important predictor of voting preference, but because a growing percentage of voters do not express any party identification, alternative ways to anticipate voting preferences are required. Partisan slants in voters’ media consumption might offer a relevant proxy. With method triangulation, the current study explores whether media consumption prior to elections can predict voting preferences among independents. Dependin…
Strategic voting revisited
In this study, we examine whether strategic voting – in which a voter seeks to maximize the expected payoff from casting a ballot – occurred among late voters in the 2018 Taipei City mayoral election. This multi-candidate mayoral contest was noteworthy because ballot-counting started before all the votes had been cast, with preliminary results being leaked to the media. Theoretically, having access to real-time updates of voting figures could hav…
The Influence of Masculinity and Femininity in Different Advertising Processing Contexts
Mass Media Impact on Voter Response to Women Candidates
This paper reviews cross-disciplinary literature concerning political representation by women, of which mass media effects are an essential component. Much of the literature is insightful but atheoretical. Gender schema theory is introduced as a framework within which to interpret and extend past findings
Should Women Emote? Perceptual Bias and Opinion Change in Response to Political Ads for Candidates of Different Genders
Are responses to campaign advertisements for female political candidates more favorable when the emotional tone of the ad is neutral rather than negative or positive? Findings from an experiment indicate that, broadly speaking, neutral ads for women are perceived as more socially desirable. They also produce a smaller third-person effect and more favorable attitudes than emotional appeals, whether positive or negative. These findings are discusse…
When Does Gender Count? Further Insights into Gender Schematic Processing of Female Candidates' Political Advertisements
Beating the News Blues
Journal Article Beating the News Blues: Mood Repair Through Exposure to Advertising Get access Chingching Chang Chingching Chang 1Department of Advertising, National Chengchi University, Taipei 11605, Taiwan Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 56, Issue 1, March 2006, Pages 198–217, https://doi.org/10.1111/j.1460-2466.2006.00010.x Published: 10 March 2006
Knowledge about the Gulf Wars
This study explores the relationship of factors that influence adolescents’ learning about the two Gulf Wars from the news. A model constructed from data gathered in two sample surveys in Taiwan depicts these relationships. The results largely support the hypotheses that newspaper use, television news use, attention, and elaboration are related to knowledge about the Gulf Wars—and that television news tends to make a significant contribution to a…
The Influence of Masculinity and Femininity in Different Advertising Processing Contexts
Masculinity and Cognitive Age Perception
Ambivalent Attitudes in a Communication Process
In a communication process that involves a target subject (what is being communicated about) and a source, existing attitudes (positive or negative) toward the target or the source influence communication effects. People also may hold ambivalent attitudes (positive and negative) toward the target or the source, but the implications of such ambivalent attitudes on communication effects remain unclear in communication research. This study tries to …
Responses to conflicting information in computer-mediated communication
This article proposed a theoretical framework to demonstrate how and why people respond differently to conflicting information in computer-mediated communication. Using gender difference as an example, this study showed that women had greater tendencies to elaborate on positive rather than negative outcomes, whereas men had a balanced tendency to elaborate on both positive and negative outcomes. Accordingly, when they read conflicting consumer co…
Motivated Processing
This article examines responses to news stories that cover novel (vs. familiar) or contradictory (vs. one-sided) health research findings. Drawing on motivated reasoning and uncertainty management literature, this article proposes that novel and contradictory health research news stories arouse uncertainty and confusion and thus trigger motivated reasoning. People discount the credibility of the target news and express less willingness to adopt t…
Model of behavioural strategies for coping with party ambivalence
This article explores the antecedents and behavioural consequences of party ambivalence in an election context, in which both abstract factors (e.g. feeling stranded in an ideological fight) and concrete factors (e.g. dissatisfaction with both parties’ ability to handle economic issues) may arouse party ambivalence. Prior research reports different voting behaviours by ambivalent and univalent voters, though no coherent theoretical framework exis…
Ambivalent Facebook users
Drawing on attachment theory, this study shows that people with greater anxious attachment use Facebook (FB) to maintain their social relationships but feel ambivalent in the process. Integrating attachment theory and goal cognition theory, this study explicates the psychological process that drives anxious people's pursuit of social goals though their FB use. Specifically, it identifies two social goals that motivate anxious people's FB use (to …
How Branded Videos Can Inspire Consumers and Benefit Brands
This article proposes and tests a dual-route and dual-effect model to explain the ways in which branded videos can inspire consumers and thereby produce further effects. Inspiration entails both being-inspired-by and being-inspired-to routes. Through a persuasion effect, derived from the be-inspired-by route, inspiring branded videos motivate consumers to find meaning in life. In turn, they feel gratitude for such inspiring content and its source…
Fake News
People’s threat perceptions inform their coping strategies. However, no prior research explicitly addresses threat perceptions of fake news or how people cope with it. To address this pertinent research gap, the current article proposes a theoretical framework of the process by which people perceive and cope with the threat of fake news. The framework supports three research objectives. First, this study identifies triggers (i.e. information avai…
How morality judgments influence humor perceptions of prankvertising
Prankvertising, an innovative form of branded entertainment, has not attracted much research attention yet. This article proposes a morality-centered theoretical framework to explain how and when prankvertising triggers humor and evokes positive brand attitudes. By integrating benign violation theory and morality literature, this study presents a mediated moderation model to explain humor perceptions of prankvertising. A defining aspect of prankv…
Effects of Responsibility Appeals for Pro-Environmental Ads
This study compares information campaign messages that appeal to personal responsibility versus those that do not, in attempts to promote efforts to reduce the threat of global warming. In two scenarios, self-efficacy moderates the effects of responsibility appeals on behavioral intentions through perceived consumer effectiveness and self-accountability, but with different patterns, such that the appeals might empower people or else trigger their…
Strategic voting revisited
In this study, we examine whether strategic voting – in which a voter seeks to maximize the expected payoff from casting a ballot – occurred among late voters in the 2018 Taipei City mayoral election. This multi-candidate mayoral contest was noteworthy because ballot-counting started before all the votes had been cast, with preliminary results being leaked to the media. Theoretically, having access to real-time updates of voting figures could hav…
Cross-Country Comparison of Effects of Early Government Communication on Personal Empowerment during the Covid-19 Pandemic in Taiwan and the United States
In uncertain times, perceived empowerment in collective contexts can influence personal empowerment. For example, during a pandemic, such as the 2020 coronavirus pandemic, communication from the government, as long as it is effective, should fuel individual empowerment, through a five-step process. Surveys of the general public, conducted two weeks after the first reported deaths from coronavirus in Taiwan and the United States, provide data for …
Seeking Scientific Health Information for Empowerment
To explore the scientific value of information elements in health news, this article reports on common information elements that are associated with scientific value, according to the findings of surveys conducted in the United States and Taiwan. The design of two further studies in Taiwan reflects an effort to understand whether scientific information elements benefit only health conscious people, through empowered-get-more-empowered effects. A …
Being Inspired by Media Content
In proposing a model of three processes triggered by media content – evocation, transcendence, and motivation – this study seeks to define what kinds of media content can lead to a state of inspiration. Specifically, during the evocation process, media content moves people and then provokes their thoughts to a greater extent; in the transcendence process, it generates more hopeful feelings and then elicits a greater sense of self-expansion; and i…
The Multiple Mechanisms by Which Watching Dramas Can Repair or Enhance Moods
This article seeks to explain the mood repair process that sad viewers undergo and the mood enhancement process that happy viewers adopt when they watch drama series with varying levels of likability and familiarity. Building on the idea that drama enjoyment can regulate moods, the authors test three possible processes: transportation path (involving transportation and enjoyment), meaning path (involving transportation, moved feelings, thought re…
Active vs. Passive Ambivalent Voters
Voters express different attitudes toward competing political parties and the issues they support. In this study, a polytomous latent class analysis of their opinions regarding party-divided issues identifies several types of voters and highlights the distinction between active and passive ambivalent voters. Such a distinction is necessary to clarify the relationship between party ambivalence and political participation. Drawing on research into …
Adolescent pursuit of health information online during the Covid-19 pandemic
COVID-19 has led to an increase in mental health problems for adolescents. In this study, we examined the factors related to the eHealth literacy of adolescents and how that impacted their pursuit of health information and mental health information online during the COVID-19 pandemic. We analyzed data from the 2020 Taiwan Communication Survey, which involved a total of 1,250 national representative adolescents who completed an online questionnair…
We are What We Consume
Party identification is an important predictor of voting preference, but because a growing percentage of voters do not express any party identification, alternative ways to anticipate voting preferences are required. Partisan slants in voters’ media consumption might offer a relevant proxy. With method triangulation, the current study explores whether media consumption prior to elections can predict voting preferences among independents. Dependin…
Feeling ambivalent while using instant messaging
Adopting a person-centered approach, this article identifies different types of instant messaging (IM) users based on their underlying usage motives (social, hedonistic, and utilitarian) as maximizers, social groomers, entertainment seekers, or minimalists. It also explores users’ value priorities as determinants of this classification. Focusing on the social experiences of two types of users who actively employ IM for social purposes (maximizers…
Psychology (29 works) · Social Psychology (23 works) · Political science (16 works) · Social Psychology (13 works) · Computer Science (12 works) · Media Influence and Health (12 works) · Media, Gender, and Advertising (9 works) · Sociology (9 works) · Business (8 works) · Politics (8 works)