Hayeon Song
Biographic Data
| ID | 3770537 |
|---|---|
| NAME | Hayeon Song |
| GIVEN NAMES | Hayeon |
| FAMILY NAME | Song |
| SIGNATURE | SONG H |
| AFFILIATIONS | Sungkyunkwan University |
| ORCID | 0000-0001-5951-8507 |
| VERIFIED | Yes |
| TOTAL WORKS | 25 |
| TOTAL CITATIONS | 80 |
| AUTHOR COUNT | 25 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Virtual Influencer’s Apologies: The Different Perceptions of Moral Violation and Apology Between Virtual and Human Influencers in Brand Endorsements
Understanding how people perceive virtual humans compared to real ones is important. Based on the mind perception theory, this study investigated whether moral responsibility attribution and trust dynamics differ between virtual influencers (VIs) and human influencers (HIs) during endorsement scandals. In a between-subjects experiment using US-based participants from CloudResearch (N = 167), we found that although participants viewed VIs as havin…
Bringing People into the Story: How Virtual Reality Journalism Affects the Feeling of Presence
Virtual reality (VR) journalism can offer immersive experiences, enhancing the audience’s empathy and issue involvement. In the literature, however, the term VR refers to different types of technology, which may obscure the clear effects of VR journalism. Guided by the framework for immersive virtual environment (FIVE), this paper investigated the effects of VR journalism focusing on two different features of VR: device-focused (i.e., head-mounte…
Designing an age-friendly conversational AI agent for mobile banking: The effects of voice modality and lip movement
Designing self-ordering kiosk for older adults: Familiarity design focusing on representation, manipulation, and organization
What message features influence the intention to share misinformation about Covid-19 on social media? The role of efficacy and novelty
Diffusion of Covid-19 misinformation: Mechanisms for threat- and efficacy-related misinformation diffusion
Effect of brand prominence on fashion advertising images on Instagram: A computational analysis
The main purpose of this research is to explore fashion images posted on Instagram and how users respond to those images. Guided by the persuasion knowledge model, a computational analysis of 29,557 fashion photos posted by 10 top-ranked global fashion brands in four major fashion categories (i.e. luxury, SPA, sports, and casual) is conducted to identify specific patterns of brand prominence and promotional intention and to investigate how those …
“I Believe AI Can Learn from the Error. Or Can It Not?”: The Effects of Implicit Theories on Trust Repair of the Intelligent Agent
Experiencing Stress During Covid-19: A Computational Analysis of Stressors and Emotional Responses to Stress
This study aims to unveil how COVID-19 affected the experience of stress by focusing on the stressors. Using computational analysis based on a newly developed stressor identification model, we compared the experience of stress expressed by Korean Twitter users before and during the pandemic in terms of (1) the stressors as the source of stress and (2) emotion as the manifestation of stress. Both tweet-level (N = 202,556) and user-level (N = 24,80…
Social Sharing of Emotion During the Covid-19 Pandemic
The long-term uncertainty and persistence of isolation caused by the COVID-19 pandemic created prolonged emotional distress individually and collectively. As the pandemic progressed, the dynamic ride of emotional experience was expressed live and shared online, particularly on social media. In this study, we collected posted messages on Twitter for a longitudinal investigation to determine how emotional experiences changed over time during the pa…
How should intelligent agents apologize to restore trust? Interaction effects between anthropomorphism and apology attribution on trust repair
Virtual reality advertising with brand experiences: The effects of media devices, virtual representation of the self, and self-presence
Virtual reality (VR) is gaining mainstream attention, but little is known about the effects of VR advertising (VR ad). This study examined 360-degree video-based advertising, which presented an entire view of the scene and allowed users to pan around the view interactively. In particular, the study sought to answer the following questions: (a) does the effect of VR ad vary when it is viewed with different media devices?; (b) what is the effect of…
Using virtual reality for tourism marketing: A mediating role of self-presence
Despite increasing interest in using virtual reality (VR) for tourism marketing, limited empirical evidence exists regarding consumers’ psychological response toward VR. The current study investigates the effectiveness of different media – head-mounted display (HMD) or computer – used to view 360-degree tourism promotional videos as well as the impact of different information sources featured in a VR tourism video on destination image formation a…
Probing with Pokémon: Feeling of presence and sense of community belonging
Once frequently associated with a social disconnection and a sedentary life style, digital games are inviting reconsideration of their values for health benefits and community building. Pokémon GO, a location-based mobile game application, has the capacity to motivate their users to get out and explore the community. Based on a survey with 325 Pokémon GO users, this study tested if a feeling of presence during Pokémon GO gameplay is related to bu…
When a Family Member is Ill: Implications for Prosocial Behavior Across Cultures
Extant research has yet to uncover whether cultural differences exist in reactions to family member illness and how observed differences may be explained theoretically. The current project examines the impact of cultural worldview on health assessment and behavior-using inclusive measures capturing a range of health promoting activities-when a family member is ill. Following two phases of study, grounded in Markus and Kitayama's (1991) conjecture…
Extrovert and Lonely Individuals’ Social TV Viewing Experiences: A Mediating and Moderating Role of Social Presence
Social TV viewing is generally understood as a simultaneous act of watching TV and engaging in communication about the TV program with other TV viewers connected online. In response to the increasing popularity of this new TV viewing practice, the current study examined how individuals’ extrovert personality and loneliness influence social TV viewing experiences through the theoretical notion of social presence. An online survey was completed by …
Celebrity's self-disclosure on Twitter and parasocial relationships: A mediating role of social presence
Social comparison on Facebook: Motivation, affective consequences, self-esteem, and Facebook fatigue
Healthy food and cultural holism
Exploring cultural differences in women's body weight perception: The impact of self-construal on perceived overweight and engagement in health activities
We examined the cultural influence on perceived body weight and the level of health practices at a national and individual level. At a national level, we found that Japanese women (n = 80) overestimate body weight more than Korean (n = 82) and American (n = 63) women. At an individual level, individuals with interdependent self-construal were more prone to overestimate weight than those with independent self-construal (N = 182; American women). B…
Does Facebook make you lonely: A meta analysis
Localizing the Global: Exploring the Transnational Ties That Bind in New Immigrant Communities
This study seeks to examine the ways in which transnational life is lived at different “local” levels. In particular, we ask: What are some of the important aspects of immigrants' life that are enacted across borders? To what extent are ethnic media that serve the immigrant population connected to home countries in content and operation? To what extent does transnational news have local and global implications? Multiple methods are employed in th…
Strategic misrepresentation in online dating: The effects of gender, self-monitoring, and personality traits
This study examines factors (including gender, self-monitoring, the big five personality traits, and demographic characteristics) that influence online dating service users' strategic misrepresentation (i.e., the conscious and intentional misrepresentation of personal characteristics). Using data from a survey of online dating service users (N = 5,020), seven categories of misrepresentation - personal assets, relationship goals, personal interest…
Geo-ethnic storytelling: An examination of ethnic media content in contemporary immigrant communities
This article investigates the content of ethnic media to better understand their roles in contemporary immigrant communities under the forces of globalization, population diversity, and new communication technologies. Drawing upon communication infrastructure theory (CIT), we argue that globalization is always experienced in the local context. We thus investigate the extent to which the ethnic press tells geo-ethnic stories, which are culturally …
Can a Robot Be Perceived as a Developing Creature: Effects of a Robot's Long-Term Cognitive Developments on Its Social Presence and People's Social Responses Toward It
This study tests the effect of long-term artificial development of a robot on users' feelings of social presence and social responses toward the robot. The study is a 2 (developmental capability: developmental versus fully matured) × 2 (number of participants: individual versus group) between-subjects experiment (N= 40) in which participants interact with Sony's robot dog, AIBO, for a month. The results showed that the developmental capability fa…
Geo-ethnic storytelling: An examination of ethnic media content in contemporary immigrant communities
This article investigates the content of ethnic media to better understand their roles in contemporary immigrant communities under the forces of globalization, population diversity, and new communication technologies. Drawing upon communication infrastructure theory (CIT), we argue that globalization is always experienced in the local context. We thus investigate the extent to which the ethnic press tells geo-ethnic stories, which are culturally …
Strategic misrepresentation in online dating: The effects of gender, self-monitoring, and personality traits
This study examines factors (including gender, self-monitoring, the big five personality traits, and demographic characteristics) that influence online dating service users' strategic misrepresentation (i.e., the conscious and intentional misrepresentation of personal characteristics). Using data from a survey of online dating service users (N = 5,020), seven categories of misrepresentation - personal assets, relationship goals, personal interest…
Using virtual reality for tourism marketing: A mediating role of self-presence
Despite increasing interest in using virtual reality (VR) for tourism marketing, limited empirical evidence exists regarding consumers’ psychological response toward VR. The current study investigates the effectiveness of different media – head-mounted display (HMD) or computer – used to view 360-degree tourism promotional videos as well as the impact of different information sources featured in a VR tourism video on destination image formation a…
Extrovert and Lonely Individuals’ Social TV Viewing Experiences: A Mediating and Moderating Role of Social Presence
Social TV viewing is generally understood as a simultaneous act of watching TV and engaging in communication about the TV program with other TV viewers connected online. In response to the increasing popularity of this new TV viewing practice, the current study examined how individuals’ extrovert personality and loneliness influence social TV viewing experiences through the theoretical notion of social presence. An online survey was completed by …
Probing with Pokémon: Feeling of presence and sense of community belonging
Once frequently associated with a social disconnection and a sedentary life style, digital games are inviting reconsideration of their values for health benefits and community building. Pokémon GO, a location-based mobile game application, has the capacity to motivate their users to get out and explore the community. Based on a survey with 325 Pokémon GO users, this study tested if a feeling of presence during Pokémon GO gameplay is related to bu…
Healthy food and cultural holism
Can a Robot Be Perceived as a Developing Creature: Effects of a Robot's Long-Term Cognitive Developments on Its Social Presence and People's Social Responses Toward It
This study tests the effect of long-term artificial development of a robot on users' feelings of social presence and social responses toward the robot. The study is a 2 (developmental capability: developmental versus fully matured) × 2 (number of participants: individual versus group) between-subjects experiment (N= 40) in which participants interact with Sony's robot dog, AIBO, for a month. The results showed that the developmental capability fa…
Geo-ethnic storytelling: An examination of ethnic media content in contemporary immigrant communities
This article investigates the content of ethnic media to better understand their roles in contemporary immigrant communities under the forces of globalization, population diversity, and new communication technologies. Drawing upon communication infrastructure theory (CIT), we argue that globalization is always experienced in the local context. We thus investigate the extent to which the ethnic press tells geo-ethnic stories, which are culturally …
Localizing the Global: Exploring the Transnational Ties That Bind in New Immigrant Communities
This study seeks to examine the ways in which transnational life is lived at different “local” levels. In particular, we ask: What are some of the important aspects of immigrants' life that are enacted across borders? To what extent are ethnic media that serve the immigrant population connected to home countries in content and operation? To what extent does transnational news have local and global implications? Multiple methods are employed in th…
Strategic misrepresentation in online dating: The effects of gender, self-monitoring, and personality traits
This study examines factors (including gender, self-monitoring, the big five personality traits, and demographic characteristics) that influence online dating service users' strategic misrepresentation (i.e., the conscious and intentional misrepresentation of personal characteristics). Using data from a survey of online dating service users (N = 5,020), seven categories of misrepresentation - personal assets, relationship goals, personal interest…
Does Facebook make you lonely: A meta analysis
Exploring cultural differences in women's body weight perception: The impact of self-construal on perceived overweight and engagement in health activities
We examined the cultural influence on perceived body weight and the level of health practices at a national and individual level. At a national level, we found that Japanese women (n = 80) overestimate body weight more than Korean (n = 82) and American (n = 63) women. At an individual level, individuals with interdependent self-construal were more prone to overestimate weight than those with independent self-construal (N = 182; American women). B…
Celebrity's self-disclosure on Twitter and parasocial relationships: A mediating role of social presence
Social comparison on Facebook: Motivation, affective consequences, self-esteem, and Facebook fatigue
Healthy food and cultural holism
Extrovert and Lonely Individuals’ Social TV Viewing Experiences: A Mediating and Moderating Role of Social Presence
Social TV viewing is generally understood as a simultaneous act of watching TV and engaging in communication about the TV program with other TV viewers connected online. In response to the increasing popularity of this new TV viewing practice, the current study examined how individuals’ extrovert personality and loneliness influence social TV viewing experiences through the theoretical notion of social presence. An online survey was completed by …
Probing with Pokémon: Feeling of presence and sense of community belonging
Once frequently associated with a social disconnection and a sedentary life style, digital games are inviting reconsideration of their values for health benefits and community building. Pokémon GO, a location-based mobile game application, has the capacity to motivate their users to get out and explore the community. Based on a survey with 325 Pokémon GO users, this study tested if a feeling of presence during Pokémon GO gameplay is related to bu…
When a Family Member is Ill: Implications for Prosocial Behavior Across Cultures
Extant research has yet to uncover whether cultural differences exist in reactions to family member illness and how observed differences may be explained theoretically. The current project examines the impact of cultural worldview on health assessment and behavior-using inclusive measures capturing a range of health promoting activities-when a family member is ill. Following two phases of study, grounded in Markus and Kitayama's (1991) conjecture…
Using virtual reality for tourism marketing: A mediating role of self-presence
Despite increasing interest in using virtual reality (VR) for tourism marketing, limited empirical evidence exists regarding consumers’ psychological response toward VR. The current study investigates the effectiveness of different media – head-mounted display (HMD) or computer – used to view 360-degree tourism promotional videos as well as the impact of different information sources featured in a VR tourism video on destination image formation a…
How should intelligent agents apologize to restore trust? Interaction effects between anthropomorphism and apology attribution on trust repair
Virtual reality advertising with brand experiences: The effects of media devices, virtual representation of the self, and self-presence
Virtual reality (VR) is gaining mainstream attention, but little is known about the effects of VR advertising (VR ad). This study examined 360-degree video-based advertising, which presented an entire view of the scene and allowed users to pan around the view interactively. In particular, the study sought to answer the following questions: (a) does the effect of VR ad vary when it is viewed with different media devices?; (b) what is the effect of…
Experiencing Stress During Covid-19: A Computational Analysis of Stressors and Emotional Responses to Stress
This study aims to unveil how COVID-19 affected the experience of stress by focusing on the stressors. Using computational analysis based on a newly developed stressor identification model, we compared the experience of stress expressed by Korean Twitter users before and during the pandemic in terms of (1) the stressors as the source of stress and (2) emotion as the manifestation of stress. Both tweet-level (N = 202,556) and user-level (N = 24,80…
Social Sharing of Emotion During the Covid-19 Pandemic
The long-term uncertainty and persistence of isolation caused by the COVID-19 pandemic created prolonged emotional distress individually and collectively. As the pandemic progressed, the dynamic ride of emotional experience was expressed live and shared online, particularly on social media. In this study, we collected posted messages on Twitter for a longitudinal investigation to determine how emotional experiences changed over time during the pa…
What message features influence the intention to share misinformation about Covid-19 on social media? The role of efficacy and novelty
Diffusion of Covid-19 misinformation: Mechanisms for threat- and efficacy-related misinformation diffusion
Effect of brand prominence on fashion advertising images on Instagram: A computational analysis
The main purpose of this research is to explore fashion images posted on Instagram and how users respond to those images. Guided by the persuasion knowledge model, a computational analysis of 29,557 fashion photos posted by 10 top-ranked global fashion brands in four major fashion categories (i.e. luxury, SPA, sports, and casual) is conducted to identify specific patterns of brand prominence and promotional intention and to investigate how those …
“I Believe AI Can Learn from the Error. Or Can It Not?”: The Effects of Implicit Theories on Trust Repair of the Intelligent Agent
Designing an age-friendly conversational AI agent for mobile banking: The effects of voice modality and lip movement
Designing self-ordering kiosk for older adults: Familiarity design focusing on representation, manipulation, and organization
Bringing People into the Story: How Virtual Reality Journalism Affects the Feeling of Presence
Virtual reality (VR) journalism can offer immersive experiences, enhancing the audience’s empathy and issue involvement. In the literature, however, the term VR refers to different types of technology, which may obscure the clear effects of VR journalism. Guided by the framework for immersive virtual environment (FIVE), this paper investigated the effects of VR journalism focusing on two different features of VR: device-focused (i.e., head-mounte…
Virtual Influencer’s Apologies: The Different Perceptions of Moral Violation and Apology Between Virtual and Human Influencers in Brand Endorsements
Understanding how people perceive virtual humans compared to real ones is important. Based on the mind perception theory, this study investigated whether moral responsibility attribution and trust dynamics differ between virtual influencers (VIs) and human influencers (HIs) during endorsement scandals. In a between-subjects experiment using US-based participants from CloudResearch (N = 167), we found that although participants viewed VIs as havin…
Psychology (21 works) · Social Psychology (18 works) · Computer Science (11 works) · Media Influence and Health (11 works) · Political science (9 works) · Impact of Technology on Adolescents (6 works) · Perception (6 works) · Social media (6 works) · Business (5 works) · Social Psychology (5 works)