Yujie Dong
Biographic Data
| ID | 3771582 |
|---|---|
| NAME | Yujie Dong |
| GIVEN NAMES | Yujie |
| FAMILY NAME | Dong |
| SIGNATURE | DONG Y |
| AFFILIATIONS | Shanghai Jiao Tong University |
| ORCID | 0000-0001-8146-6571 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Anger Appeal for Mental Health Equity
Anger appeal has been found to be persuasive, yet little is known about how it works differently for in-group vs. out-group audiences. Building on the anger activism model, cognitive functional model, and social identity theory, this study examines how anger appeal and an efficacy cue influence audience responses to messages about mental health inequities and whether these effects vary with racial group identity. In a 2 (anger: high vs. low) × 2 …
Persuasion Through Affirmation or Threat? The Moderating Role of Self-Esteem in Self-Affirmation and Self-Threat Effects in Health Risk Messages
Can deliberate self-affirmation and self-threat inductions be effectively employed in health persuasion targeting bystanders or individuals not directly responsible for health risks? Drawing on the self-affirmation theory, this study examines the effectiveness of message-integrated self-affirmation and self-threats in secondhand smoke (SHS) health risk messages among Chinese nonsmokers. An online experiment was conducted, using a 3 (self-integrit…
Higher Numbers = More Important? Social Media Metrics and Their Agenda-Cueing Effects in Anti-Secondhand Smoke Persuasion
Social media metrics can exert persuasive influences. Integrating the agenda-cueing effect into the influence of presumed influence framework, the study explores how social media metrics influence individuals’ perceptions of others’ agendas, which further contribute to individuals’ engagement outcomes in the context of anti-secondhand smoke (SHS) health persuasion campaigns. A between-subject online experiment investigating three types of social …
Running into Reproductive Health Information, Running Toward Doctor
Celebrity, peer, and personal norms
Why communication matters? The roles of patient-provider communication and social media use in cancer survivors’ meaning in life
Meaning in life is essential for cancer survivors and may influence their coping behaviors and health. Extensive research has examined factors that predict meaning in life for cancer survivors. However, most of these studies focused on personal characteristics and reactions to a diagnosis but left the crucial role of communication underexamined. To fill this research gap, the current study conducted an empirical analysis of the US-based Health In…
A Meta-Analysis Examining the Role of Character-Recipient Similarity in Narrative Persuasion
This meta-analysis synthesized 19 empirical articles reporting 123 effect sizes of character-recipient similarity on narrative processing and persuasion outcomes across different contexts, including health, environmental, and social issues. We also aimed to investigate whether the effect magnitude varies depending on how the similarity is operationalized, which perspective is adopted, and what context the narrative persuasion is placed in. The re…
Does consciousness of social face matter? Understanding sharing behavior towards online charitable crowdfunding information
Information-sharing behavior constitutes one of the key elements for the success of online charitable crowdfunding (OCC) projects, but it has received relatively limited academic attention so far. From a relational perspective, this study proposed a conceptual model to better understand the relationship between consciousness of social face, two types of impression management motivations, OCC information-sharing behavior, and perceived relational …
Personalization reactance in online medical consultations
Personalization strategy in commercial contexts has often been criticized for eliciting individuals' reactance. Will this happen to physician-patient communication in online medical consultations (OMCs)? Two experiments attempted to probe the direct, indirect, and conditional effects of personalization on reactance in OMC. Specifically, perceived threats to freedom and perceived physician caring were examined as two mediators underlying the relat…
From Homeland-Mother to Azhong-Brother
Nation anthropomorphism refers to the symbol and the symbolization process in which human-like characteristics are metaphorically attributed to a nation. In China, the Homeland-Mother ( zuguomuqin) is a widely accepted anthropomorphic image representing the nation. However, a brotherly national image named Azhong-Brother ( azhonggege) derived from subcultures was created and went viral on social media platforms with fierce controversy since 2019.…
An environmental cue to eat slowly reduces food consumption
From Homeland-Mother to Azhong-Brother
Nation anthropomorphism refers to the symbol and the symbolization process in which human-like characteristics are metaphorically attributed to a nation. In China, the Homeland-Mother ( zuguomuqin) is a widely accepted anthropomorphic image representing the nation. However, a brotherly national image named Azhong-Brother ( azhonggege) derived from subcultures was created and went viral on social media platforms with fierce controversy since 2019.…
Personalization reactance in online medical consultations
Personalization strategy in commercial contexts has often been criticized for eliciting individuals' reactance. Will this happen to physician-patient communication in online medical consultations (OMCs)? Two experiments attempted to probe the direct, indirect, and conditional effects of personalization on reactance in OMC. Specifically, perceived threats to freedom and perceived physician caring were examined as two mediators underlying the relat…
An environmental cue to eat slowly reduces food consumption
From Homeland-Mother to Azhong-Brother
Nation anthropomorphism refers to the symbol and the symbolization process in which human-like characteristics are metaphorically attributed to a nation. In China, the Homeland-Mother ( zuguomuqin) is a widely accepted anthropomorphic image representing the nation. However, a brotherly national image named Azhong-Brother ( azhonggege) derived from subcultures was created and went viral on social media platforms with fierce controversy since 2019.…
Personalization reactance in online medical consultations
Personalization strategy in commercial contexts has often been criticized for eliciting individuals' reactance. Will this happen to physician-patient communication in online medical consultations (OMCs)? Two experiments attempted to probe the direct, indirect, and conditional effects of personalization on reactance in OMC. Specifically, perceived threats to freedom and perceived physician caring were examined as two mediators underlying the relat…
Celebrity, peer, and personal norms
Why communication matters? The roles of patient-provider communication and social media use in cancer survivors’ meaning in life
Meaning in life is essential for cancer survivors and may influence their coping behaviors and health. Extensive research has examined factors that predict meaning in life for cancer survivors. However, most of these studies focused on personal characteristics and reactions to a diagnosis but left the crucial role of communication underexamined. To fill this research gap, the current study conducted an empirical analysis of the US-based Health In…
A Meta-Analysis Examining the Role of Character-Recipient Similarity in Narrative Persuasion
This meta-analysis synthesized 19 empirical articles reporting 123 effect sizes of character-recipient similarity on narrative processing and persuasion outcomes across different contexts, including health, environmental, and social issues. We also aimed to investigate whether the effect magnitude varies depending on how the similarity is operationalized, which perspective is adopted, and what context the narrative persuasion is placed in. The re…
Does consciousness of social face matter? Understanding sharing behavior towards online charitable crowdfunding information
Information-sharing behavior constitutes one of the key elements for the success of online charitable crowdfunding (OCC) projects, but it has received relatively limited academic attention so far. From a relational perspective, this study proposed a conceptual model to better understand the relationship between consciousness of social face, two types of impression management motivations, OCC information-sharing behavior, and perceived relational …
Higher Numbers = More Important? Social Media Metrics and Their Agenda-Cueing Effects in Anti-Secondhand Smoke Persuasion
Social media metrics can exert persuasive influences. Integrating the agenda-cueing effect into the influence of presumed influence framework, the study explores how social media metrics influence individuals’ perceptions of others’ agendas, which further contribute to individuals’ engagement outcomes in the context of anti-secondhand smoke (SHS) health persuasion campaigns. A between-subject online experiment investigating three types of social …
Running into Reproductive Health Information, Running Toward Doctor
Anger Appeal for Mental Health Equity
Anger appeal has been found to be persuasive, yet little is known about how it works differently for in-group vs. out-group audiences. Building on the anger activism model, cognitive functional model, and social identity theory, this study examines how anger appeal and an efficacy cue influence audience responses to messages about mental health inequities and whether these effects vary with racial group identity. In a 2 (anger: high vs. low) × 2 …
Persuasion Through Affirmation or Threat? The Moderating Role of Self-Esteem in Self-Affirmation and Self-Threat Effects in Health Risk Messages
Can deliberate self-affirmation and self-threat inductions be effectively employed in health persuasion targeting bystanders or individuals not directly responsible for health risks? Drawing on the self-affirmation theory, this study examines the effectiveness of message-integrated self-affirmation and self-threats in secondhand smoke (SHS) health risk messages among Chinese nonsmokers. An online experiment was conducted, using a 3 (self-integrit…
Psychology (8 works) · Political science (5 works) · Social Psychology (5 works) · Computer Science (4 works) · Social media (4 works) · Art (3 works) · Impact of Technology on Adolescents (3 works) · Media Influence and Health (3 works) · Moderation (3 works) · Persuasion (3 works)