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Takahiko Masuda

Biographic Data

ID3774828
NAMETakahiko Masuda
GIVEN NAMESTakahiko
FAMILY NAMEMasuda
SIGNATUREMASUDA T
AFFILIATIONSUniversity of Alberta, Edmonton, Canada
ORCID0000-0001-8122-5145
VERIFIEDNo
TOTAL WORKS18
TOTAL CITATIONS191
AUTHOR COUNT18
EDITOR COUNT0
FIRST PUBLICATION YEAR2001
LATEST PUBLICATION YEAR2024
H-INDEX5
  • Cross-Cultural Insights from Two Global Mental Health Studies

    Open Access•Yasuhiro Kotera, Amy Ronaldson et al.•ARTICLE•International Journal of Mental…•2024

    This commentary highlights two cross-cultural issues identified from our global mental health (GMH) research, RECOLLECT (Recovery Colleges Characterisation and Testing) 2: self-enhancement and ingroup biases. Self-enhancement is a tendency to maintain and express unrealistically positive self-views. Ingroup biases are differences in one’s evaluation of others belonging to the same social group. These biases are discussed in the context of GMH res…

  • Cultural Differences in the Perception of Daily Stress Between European Canadian and Japanese Undergraduate Students

    Open Access•Hajin Lee, Takahiko Masuda et al.•ARTICLE•Personality and Social Psychology…•2023

    The current research examines cross-cultural differences in people’s daily stress experiences and the role of social orientations in explaining their experiences. Using a situation sampling method, Study 1 collected European Canadian and Japanese undergraduates’ examples of stressful interpersonal and non-interpersonal situations they experienced, measuring participants’ perception of the intensity and frequency of each type of situation. Studies…

  • Culture and Decision Making

    Open Access•L M W Li, Takahiko Masuda et al.•ARTICLE•Journal of Cross-Cultural…•2018•Cited by: 3•References: 60

    People have to make different decisions every day, in which culture affects their strategies. This research examined the role of analytic versus holistic thinking style on resource allocation across cultures. We expected that, analytic thinking style, which refers to a linear view about the world where objects' properties remain stable and separate, would make people concentrate their resource allocation corresponding to the current demand, where…

  • Cultural Differences in Spontaneous Trait and Situation Inferences

    Open Access•Hajin Lee, Yuki Shimizu et al.•ARTICLE•Journal of Cross-Cultural…•2017•Cited by: 5•References: 63

    Previous findings indicated that when people observe someone's behavior, they spontaneously infer the traits and situations that cause the target person's behavior. These inference processes are called spontaneous trait inferences (STIs) and spontaneous situation inferences (SSIs). While both patterns of inferences have been observed, no research has examined the extent to which people from different cultural backgrounds produce these inferences …

  • When Does the Culturally Dominant Mode of Attention Appear or Disappear? Comparing Patterns of Eye Movement During the Visual Flicker Task Between European Canadians and Japanese

    Open Access•Takahiko Masuda, Keiko Ishii et al.•ARTICLE•Journal of Cross-Cultural…•2016•Cited by: 2•References: 52

    Previous findings in culture and attention reported mixed results. While some studies demonstrated systematic cultural variations in patterns of eye movement, other studies reported that the magnitude of the effects is minor. To further scrutinize when cultural variations in attention are attenuated or enhanced, we conducted a new series of visual flicker tasks while making changes in focal figures more salient than those in the background. Europ…

  • Influence of Cultural Meaning System and Socioeconomic Change on Indecisiveness in Three Cultures

    Open Access•L M W Li, Takahiko Masuda et al.•ARTICLE•Journal of Cross-Cultural…•2016•Cited by: 3•References: 41

    Psychologists have debated two external factors that influence human behaviors: current socioeconomic changes and historically shared cultural meaning systems. By conducting triangular comparisons among Hong Kong Chinese, mainland Chinese, and European Canadians, the current study examined whether these two factors differentially influence people's indecisiveness. We found that (a) Hong Kong Chinese participants' level of indecisiveness was highe…

  • The Role of Regulatory Focus in How Much We Care About Enemies

    Open Access•L M W Li, Takahiko Masuda•ARTICLE•Journal of Cross-Cultural…•2016•Cited by: 2•References: 41

    Past cross-cultural research studies in regulatory focus have showed that East Asians in general tend to be prevention-focused, whereas Westerners tend to be promotion-focused. Three studies extend these findings by investigating the role of regulatory focus on people's experiences in enemyship-how people deal with their personal enemies. Study 1 demonstrated that Hong Kong Chinese, as one of representative prevention-focused East Asian groups, s…

  • Seeking help from close, same-sex friends

    Open Access•Kenichi Ito, Takahiko Masuda et al.•ARTICLE•Journal of Social and Personal…•2015•Cited by: 2•References: 38

    Seeking help from close friends is beneficial for help seekers but also entails costs. Past research on social support suggested that East Asians were more likely than their North American counterparts to perceive relational costs (e.g., causing trouble for close friends), whereas North Americans tended to selectively perceive personal costs (e.g., admitting incompetence). We first collected European Canadian and Japanese people's everyday experi…

  • Holistic Versus Analytic Expressions in Artworks

    Open Access•Sawa Senzaki, Takahiko Masuda et al.•ARTICLE•Journal of Cross-Cultural…•2014•Cited by: 4•References: 34

    Previous research has documented systematic cultural variations in adults' cognitive processes. In particular, research on culture and aesthetics suggests that East Asian adults' aesthetic expression tends to be holistic and context-oriented, whereas North American adults' aesthetic expression tends to be analytic and object-oriented (Masuda, Gonzalez, Kwan, & Nisbett, 2008). However, research focusing specifically on the developmental processes …

  • Affective Information in Context and Judgment of Facial Expression

    Open Access•Kenichi Ito, Takahiko Masuda et al.•ARTICLE•Journal of Cross-Cultural…•2012•Cited by: 5•References: 25

    Previous research in cultural psychology suggests that North Americans are less likely than their East Asian counterparts to be sensitive to contextual information. By contrast, much evidence suggests that even North Americans' judgments are highly influenced by affective priming information, the effect of which can be seen as another type of contextual cue. However, the magnitude of such a priming effect has not been comprehensively tested in a …

  • Placing the face in context

    Takahiko Masuda, Phoebe C Ellsworth et al.•ARTICLE•Journal of Personality and Social…•2008•Cited by: 39

    Two studies tested the hypothesis that in judging people's emotions from their facial expressions, Japanese, more than Westerners, incorporate information from the social context. In Study 1, participants viewed cartoons depicting a happy, sad, angry, or neutral person surrounded by other people expressing the same emotion as the central person or a different one. The surrounding people's emotions influenced Japanese but not Westerners' perceptio…

  • Culture and Point of View

    Richard E Nisbett, Takahiko Masuda•ARTICLE•Intellectica Revue de l…•2007

    East Asians and Westerners perceive the world and think about it in very different ways. Westerners are inclined to attend to some focal object, analyzing its attributes and categorizing it in an effort to find out what rules govern its behavior. Rules used include formal logic. Causal attributions tend to focus exclusively on the object and are therefore often mistaken. East Asians are more likely to attend to a broad perceptual and conceptual f…

  • Culture and the Physical Environment

    Open Access•Yuri Miyamoto, Richard E Nisbett et al.•ARTICLE•Psychological Science•2006

    Westerners' perceptions tend to focus on salient foreground objects, whereas Asians are more inclined to focus on contexts. We hypothesized that such culturally specific patterns of attention may be afforded by the perceptual environment of each culture. In order to test this hypothesis, we randomly sampled pictures of scenes from small, medium, and large cities in Japan and the United States. Using both subjective and objective measures, Study 1…

  • Culture and Change Blindness

    Open Access•Takahiko Masuda, Richard E Nisbett•ARTICLE•Cognitive Science•2006

    Research on perception and cognition suggests that whereas East Asians view the world holistically, attending to the entire field and relations among objects, Westerners view the world analytically, focusing on the attributes of salient objects. These propositions were examined in the change‐blindness paradigm. Research in that paradigm finds American participants to be more sensitive to changes in focal objects than to changes in the periphery o…

  • Are the windows to the soul the same in the East and West? Cultural differences in using the eyes and mouth as cues to recognize emotions in Japan and the United States

    Open Access•M Yuki, William W Maddux et al.•ARTICLE•Journal of Experimental Social…•2006•Cited by: 30•References: 15

  • Culture and point of view

    Open Access•Richard E Nisbett, Takahiko Masuda•ARTICLE•Proceedings of the National…•2003

    East Asians and Westerners perceive the world and think about it in very different ways. Westerners are inclined to attend to some focal object, analyzing its attributes and categorizing it in an effort to find out what rules govern its behavior. Rules used include formal logic. Causal attributions tend to focus exclusively on the object and are therefore often mistaken. East Asians are more likely to attend to a broad perceptual and conceptual f…

  • Perceiver-induced constraint and attitude attribution in Japan and the US

    Open Access•Takahiko Masuda, Shinobu Kitayama•ARTICLE•Journal of Experimental Social…•2003•Cited by: 18•References: 23

  • Attending holistically versus analytically

    Takahiko Masuda, Richard E Nisbett•ARTICLE•Journal of Personality and Social…•2001•Cited by: 78

  • Attending holistically versus analytically

    Takahiko Masuda, Richard E Nisbett•ARTICLE•Journal of Personality and Social…•2001•Cited by: 78

  • Placing the face in context

    Takahiko Masuda, Phoebe C Ellsworth et al.•ARTICLE•Journal of Personality and Social…•2008•Cited by: 39

    Two studies tested the hypothesis that in judging people's emotions from their facial expressions, Japanese, more than Westerners, incorporate information from the social context. In Study 1, participants viewed cartoons depicting a happy, sad, angry, or neutral person surrounded by other people expressing the same emotion as the central person or a different one. The surrounding people's emotions influenced Japanese but not Westerners' perceptio…

  • Are the windows to the soul the same in the East and West? Cultural differences in using the eyes and mouth as cues to recognize emotions in Japan and the United States

    Open Access•M Yuki, William W Maddux et al.•ARTICLE•Journal of Experimental Social…•2006•Cited by: 30•References: 15

  • Perceiver-induced constraint and attitude attribution in Japan and the US

    Open Access•Takahiko Masuda, Shinobu Kitayama•ARTICLE•Journal of Experimental Social…•2003•Cited by: 18•References: 23

  • Cultural Differences in Spontaneous Trait and Situation Inferences

    Open Access•Hajin Lee, Yuki Shimizu et al.•ARTICLE•Journal of Cross-Cultural…•2017•Cited by: 5•References: 63

    Previous findings indicated that when people observe someone's behavior, they spontaneously infer the traits and situations that cause the target person's behavior. These inference processes are called spontaneous trait inferences (STIs) and spontaneous situation inferences (SSIs). While both patterns of inferences have been observed, no research has examined the extent to which people from different cultural backgrounds produce these inferences …

  • Affective Information in Context and Judgment of Facial Expression

    Open Access•Kenichi Ito, Takahiko Masuda et al.•ARTICLE•Journal of Cross-Cultural…•2012•Cited by: 5•References: 25

    Previous research in cultural psychology suggests that North Americans are less likely than their East Asian counterparts to be sensitive to contextual information. By contrast, much evidence suggests that even North Americans' judgments are highly influenced by affective priming information, the effect of which can be seen as another type of contextual cue. However, the magnitude of such a priming effect has not been comprehensively tested in a …

  • Holistic Versus Analytic Expressions in Artworks

    Open Access•Sawa Senzaki, Takahiko Masuda et al.•ARTICLE•Journal of Cross-Cultural…•2014•Cited by: 4•References: 34

    Previous research has documented systematic cultural variations in adults' cognitive processes. In particular, research on culture and aesthetics suggests that East Asian adults' aesthetic expression tends to be holistic and context-oriented, whereas North American adults' aesthetic expression tends to be analytic and object-oriented (Masuda, Gonzalez, Kwan, & Nisbett, 2008). However, research focusing specifically on the developmental processes …

  • Culture and Decision Making

    Open Access•L M W Li, Takahiko Masuda et al.•ARTICLE•Journal of Cross-Cultural…•2018•Cited by: 3•References: 60

    People have to make different decisions every day, in which culture affects their strategies. This research examined the role of analytic versus holistic thinking style on resource allocation across cultures. We expected that, analytic thinking style, which refers to a linear view about the world where objects' properties remain stable and separate, would make people concentrate their resource allocation corresponding to the current demand, where…

  • Influence of Cultural Meaning System and Socioeconomic Change on Indecisiveness in Three Cultures

    Open Access•L M W Li, Takahiko Masuda et al.•ARTICLE•Journal of Cross-Cultural…•2016•Cited by: 3•References: 41

    Psychologists have debated two external factors that influence human behaviors: current socioeconomic changes and historically shared cultural meaning systems. By conducting triangular comparisons among Hong Kong Chinese, mainland Chinese, and European Canadians, the current study examined whether these two factors differentially influence people's indecisiveness. We found that (a) Hong Kong Chinese participants' level of indecisiveness was highe…

  • When Does the Culturally Dominant Mode of Attention Appear or Disappear? Comparing Patterns of Eye Movement During the Visual Flicker Task Between European Canadians and Japanese

    Open Access•Takahiko Masuda, Keiko Ishii et al.•ARTICLE•Journal of Cross-Cultural…•2016•Cited by: 2•References: 52

    Previous findings in culture and attention reported mixed results. While some studies demonstrated systematic cultural variations in patterns of eye movement, other studies reported that the magnitude of the effects is minor. To further scrutinize when cultural variations in attention are attenuated or enhanced, we conducted a new series of visual flicker tasks while making changes in focal figures more salient than those in the background. Europ…

  • The Role of Regulatory Focus in How Much We Care About Enemies

    Open Access•L M W Li, Takahiko Masuda•ARTICLE•Journal of Cross-Cultural…•2016•Cited by: 2•References: 41

    Past cross-cultural research studies in regulatory focus have showed that East Asians in general tend to be prevention-focused, whereas Westerners tend to be promotion-focused. Three studies extend these findings by investigating the role of regulatory focus on people's experiences in enemyship-how people deal with their personal enemies. Study 1 demonstrated that Hong Kong Chinese, as one of representative prevention-focused East Asian groups, s…

  • Seeking help from close, same-sex friends

    Open Access•Kenichi Ito, Takahiko Masuda et al.•ARTICLE•Journal of Social and Personal…•2015•Cited by: 2•References: 38

    Seeking help from close friends is beneficial for help seekers but also entails costs. Past research on social support suggested that East Asians were more likely than their North American counterparts to perceive relational costs (e.g., causing trouble for close friends), whereas North Americans tended to selectively perceive personal costs (e.g., admitting incompetence). We first collected European Canadian and Japanese people's everyday experi…

  • Attending holistically versus analytically

    Takahiko Masuda, Richard E Nisbett•ARTICLE•Journal of Personality and Social…•2001•Cited by: 78

  • Culture and point of view

    Open Access•Richard E Nisbett, Takahiko Masuda•ARTICLE•Proceedings of the National…•2003

    East Asians and Westerners perceive the world and think about it in very different ways. Westerners are inclined to attend to some focal object, analyzing its attributes and categorizing it in an effort to find out what rules govern its behavior. Rules used include formal logic. Causal attributions tend to focus exclusively on the object and are therefore often mistaken. East Asians are more likely to attend to a broad perceptual and conceptual f…

  • Perceiver-induced constraint and attitude attribution in Japan and the US

    Open Access•Takahiko Masuda, Shinobu Kitayama•ARTICLE•Journal of Experimental Social…•2003•Cited by: 18•References: 23

  • Culture and the Physical Environment

    Open Access•Yuri Miyamoto, Richard E Nisbett et al.•ARTICLE•Psychological Science•2006

    Westerners' perceptions tend to focus on salient foreground objects, whereas Asians are more inclined to focus on contexts. We hypothesized that such culturally specific patterns of attention may be afforded by the perceptual environment of each culture. In order to test this hypothesis, we randomly sampled pictures of scenes from small, medium, and large cities in Japan and the United States. Using both subjective and objective measures, Study 1…

  • Culture and Change Blindness

    Open Access•Takahiko Masuda, Richard E Nisbett•ARTICLE•Cognitive Science•2006

    Research on perception and cognition suggests that whereas East Asians view the world holistically, attending to the entire field and relations among objects, Westerners view the world analytically, focusing on the attributes of salient objects. These propositions were examined in the change‐blindness paradigm. Research in that paradigm finds American participants to be more sensitive to changes in focal objects than to changes in the periphery o…

  • Are the windows to the soul the same in the East and West? Cultural differences in using the eyes and mouth as cues to recognize emotions in Japan and the United States

    Open Access•M Yuki, William W Maddux et al.•ARTICLE•Journal of Experimental Social…•2006•Cited by: 30•References: 15

  • Culture and Point of View

    Richard E Nisbett, Takahiko Masuda•ARTICLE•Intellectica Revue de l…•2007

    East Asians and Westerners perceive the world and think about it in very different ways. Westerners are inclined to attend to some focal object, analyzing its attributes and categorizing it in an effort to find out what rules govern its behavior. Rules used include formal logic. Causal attributions tend to focus exclusively on the object and are therefore often mistaken. East Asians are more likely to attend to a broad perceptual and conceptual f…

  • Placing the face in context

    Takahiko Masuda, Phoebe C Ellsworth et al.•ARTICLE•Journal of Personality and Social…•2008•Cited by: 39

    Two studies tested the hypothesis that in judging people's emotions from their facial expressions, Japanese, more than Westerners, incorporate information from the social context. In Study 1, participants viewed cartoons depicting a happy, sad, angry, or neutral person surrounded by other people expressing the same emotion as the central person or a different one. The surrounding people's emotions influenced Japanese but not Westerners' perceptio…

  • Affective Information in Context and Judgment of Facial Expression

    Open Access•Kenichi Ito, Takahiko Masuda et al.•ARTICLE•Journal of Cross-Cultural…•2012•Cited by: 5•References: 25

    Previous research in cultural psychology suggests that North Americans are less likely than their East Asian counterparts to be sensitive to contextual information. By contrast, much evidence suggests that even North Americans' judgments are highly influenced by affective priming information, the effect of which can be seen as another type of contextual cue. However, the magnitude of such a priming effect has not been comprehensively tested in a …

  • Holistic Versus Analytic Expressions in Artworks

    Open Access•Sawa Senzaki, Takahiko Masuda et al.•ARTICLE•Journal of Cross-Cultural…•2014•Cited by: 4•References: 34

    Previous research has documented systematic cultural variations in adults' cognitive processes. In particular, research on culture and aesthetics suggests that East Asian adults' aesthetic expression tends to be holistic and context-oriented, whereas North American adults' aesthetic expression tends to be analytic and object-oriented (Masuda, Gonzalez, Kwan, & Nisbett, 2008). However, research focusing specifically on the developmental processes …

  • Seeking help from close, same-sex friends

    Open Access•Kenichi Ito, Takahiko Masuda et al.•ARTICLE•Journal of Social and Personal…•2015•Cited by: 2•References: 38

    Seeking help from close friends is beneficial for help seekers but also entails costs. Past research on social support suggested that East Asians were more likely than their North American counterparts to perceive relational costs (e.g., causing trouble for close friends), whereas North Americans tended to selectively perceive personal costs (e.g., admitting incompetence). We first collected European Canadian and Japanese people's everyday experi…

  • When Does the Culturally Dominant Mode of Attention Appear or Disappear? Comparing Patterns of Eye Movement During the Visual Flicker Task Between European Canadians and Japanese

    Open Access•Takahiko Masuda, Keiko Ishii et al.•ARTICLE•Journal of Cross-Cultural…•2016•Cited by: 2•References: 52

    Previous findings in culture and attention reported mixed results. While some studies demonstrated systematic cultural variations in patterns of eye movement, other studies reported that the magnitude of the effects is minor. To further scrutinize when cultural variations in attention are attenuated or enhanced, we conducted a new series of visual flicker tasks while making changes in focal figures more salient than those in the background. Europ…

  • Influence of Cultural Meaning System and Socioeconomic Change on Indecisiveness in Three Cultures

    Open Access•L M W Li, Takahiko Masuda et al.•ARTICLE•Journal of Cross-Cultural…•2016•Cited by: 3•References: 41

    Psychologists have debated two external factors that influence human behaviors: current socioeconomic changes and historically shared cultural meaning systems. By conducting triangular comparisons among Hong Kong Chinese, mainland Chinese, and European Canadians, the current study examined whether these two factors differentially influence people's indecisiveness. We found that (a) Hong Kong Chinese participants' level of indecisiveness was highe…

  • The Role of Regulatory Focus in How Much We Care About Enemies

    Open Access•L M W Li, Takahiko Masuda•ARTICLE•Journal of Cross-Cultural…•2016•Cited by: 2•References: 41

    Past cross-cultural research studies in regulatory focus have showed that East Asians in general tend to be prevention-focused, whereas Westerners tend to be promotion-focused. Three studies extend these findings by investigating the role of regulatory focus on people's experiences in enemyship-how people deal with their personal enemies. Study 1 demonstrated that Hong Kong Chinese, as one of representative prevention-focused East Asian groups, s…

  • Cultural Differences in Spontaneous Trait and Situation Inferences

    Open Access•Hajin Lee, Yuki Shimizu et al.•ARTICLE•Journal of Cross-Cultural…•2017•Cited by: 5•References: 63

    Previous findings indicated that when people observe someone's behavior, they spontaneously infer the traits and situations that cause the target person's behavior. These inference processes are called spontaneous trait inferences (STIs) and spontaneous situation inferences (SSIs). While both patterns of inferences have been observed, no research has examined the extent to which people from different cultural backgrounds produce these inferences …

  • Culture and Decision Making

    Open Access•L M W Li, Takahiko Masuda et al.•ARTICLE•Journal of Cross-Cultural…•2018•Cited by: 3•References: 60

    People have to make different decisions every day, in which culture affects their strategies. This research examined the role of analytic versus holistic thinking style on resource allocation across cultures. We expected that, analytic thinking style, which refers to a linear view about the world where objects' properties remain stable and separate, would make people concentrate their resource allocation corresponding to the current demand, where…

  • Cultural Differences in the Perception of Daily Stress Between European Canadian and Japanese Undergraduate Students

    Open Access•Hajin Lee, Takahiko Masuda et al.•ARTICLE•Personality and Social Psychology…•2023

    The current research examines cross-cultural differences in people’s daily stress experiences and the role of social orientations in explaining their experiences. Using a situation sampling method, Study 1 collected European Canadian and Japanese undergraduates’ examples of stressful interpersonal and non-interpersonal situations they experienced, measuring participants’ perception of the intensity and frequency of each type of situation. Studies…

  • Cross-Cultural Insights from Two Global Mental Health Studies

    Open Access•Yasuhiro Kotera, Amy Ronaldson et al.•ARTICLE•International Journal of Mental…•2024

    This commentary highlights two cross-cultural issues identified from our global mental health (GMH) research, RECOLLECT (Recovery Colleges Characterisation and Testing) 2: self-enhancement and ingroup biases. Self-enhancement is a tendency to maintain and express unrealistically positive self-views. Ingroup biases are differences in one’s evaluation of others belonging to the same social group. These biases are discussed in the context of GMH res…

Psychology (17 works) · Cultural Differences and Values (16 works) · Social Psychology (15 works) · Perception (11 works) · Cognitive psychology (9 works) · Social and Intergroup Psychology (9 works) · Social Psychology (9 works) · Geography (8 works) · Categorization, perception, and language (6 works) · Sociology (6 works)

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