Rick Burton
Biographic Data
| ID | 3779648 |
|---|---|
| NAME | Rick Burton |
| GIVEN NAMES | Rick |
| FAMILY NAME | Burton |
| SIGNATURE | BURTON R |
| AFFILIATIONS | Syracuse University |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 26 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1962 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review
While discussion and media coverage of esports (i.e., organized competitive video gaming) has dramatically increased since 2016, the use of esports by established consumer brands has not been emphasized in the sport marketing and sponsorship literature. Though appearing in limited sport management research, esports is a non-traditional sport form that generated just under $1.2 billion in revenue as an industry in 2019. However, many non-endemic t…
Memories of and reflections on play
As the last son of two depression-era immigrants, I grew up in Springfield, Mass., across the decades of the late 1950s and all of the 1960s. It was a time when Major League Baseball and the Nation
Pindar's Pythian Odes: Essays in Interpretation
Studia Pindarica, I-II: The Eleventh Olympian Ode; The First Isthmian Ode
Studia Pindarica, I-II: The Eleventh Olympian Ode; The First Isthmian Ode
Pindar's Pythian Odes: Essays in Interpretation
Memories of and reflections on play
As the last son of two depression-era immigrants, I grew up in Springfield, Mass., across the decades of the late 1950s and all of the 1960s. It was a time when Major League Baseball and the Nation
Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review
While discussion and media coverage of esports (i.e., organized competitive video gaming) has dramatically increased since 2016, the use of esports by established consumer brands has not been emphasized in the sport marketing and sponsorship literature. Though appearing in limited sport management research, esports is a non-traditional sport form that generated just under $1.2 billion in revenue as an industry in 2019. However, many non-endemic t…
Art (2 works) · Classical Antiquity Studies (2 works) · Epistemology (2 works) · History (2 works) · Ode (2 works) · Philosophy (2 works) · Sports, Gender, and Society (2 works) · Advertising (1 works) · Aesthetics (1 works) · Applied Mathematics (1 works)