Sahil Raj
Biographic Data
| ID | 3782265 |
|---|---|
| NAME | Sahil Raj |
| GIVEN NAMES | Sahil |
| FAMILY NAME | Raj |
| SIGNATURE | RAJ S |
| AFFILIATIONS | Punjabi University |
| ORCID | 0000-0002-8337-0693 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 11 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Advancing Consumer Studies Through a Systematic Review of Sustainable Consumption and Sustainable Development Goals
Sustainable consumption (SC) has become a critical pillar in advancing the United Nations Sustainable Development Goals (SDGs). This study delves into the interdisciplinary literature on SC and the SDGs to develop a comprehensive framework. Drawing on an analysis of 225 articles, the study uncovers structural patterns, identifies dominant thematic domains, traces longitudinal research trends and establishes interconnections between SC and specifi…
Sustainable supply chain management in the global coffee industry: Bibliometric analysis and research agenda
Coffee is one of the most important agricultural cash crops worldwide. However, recently, the industry is entertaining various sustainability challenges. As a result, sustainability has become a critical focus area for scholars, driving extensive investigation into triple bottom lines. However, the results of previous studies are fragile, making it challenging to understand the intellectual, conceptual, and knowledge domains. Hence, this study ai…
A Time-lagged Examination of Voluntary and Task-related Green Behavior in the Travel Industry
With climate change continuing to threaten the earth’s ecosystems, the travel industry is under increased pressure to adopt green policies. The effective implementation of these policies is largely dependent on employee commitment, but research offering insights into employees’ green behavior in the travel industry is sparse. We addressed this gap using the value-belief-norm theory to conceptualize the drivers of employees’ task-related and volun…
The role of social media marketing in Ethiopian tourism and hospitality organizations: Applying the unified theory of acceptance and use of technology model
Being one of the modern marketing technologies, social media marketing is effective to reach the right target market and it is widely utilized by business entities and tourism destinations to promote products and services.Through applying the Unified Theory of acceptance and Use of Technology model, this research is designed to examine how tourism principal service providers use social media marketing.SPSS version 23 was employed to compute mean,…
Prioritising crowdfunding benefits: A fuzzy-AHP approach
Understanding senior citizens’ intentions to use virtual reality for religious tourism in India: A behavioural reasoning theory perspective
The study uses a multi-theoretical approach and the three behavioural theories of Behavioural Reasoning Theory (BRT), Self-Determination Theory (SDT), and Innovation Resistance Theory (IRT) to analyze the motivation of senior citizens to use Virtual Reality (VR) technology for religious tourism. The survey was completed by 300 senior citizens, and PLS-SEM was used to evaluate the results. The study examined the moderating influence of place famil…
Dark side of skin-lightening products: Social responsibility of advertisers
The obsession with fair skin in India has prompted the Ministry of Health and Welfare to propose an amendment in the Drugs and Magic Remedies (Objectionable Advertisements) Act of 1954. This amendment proposes to impose a ban on advertisements promoting skin-fairness products. However, with the proposed amendment, companies have adopted innovative strategies to rebrand their products and shift the spotlight from fair skin to glowing skin. Yet, th…
Social media as a pathway to environmental conservation in protected areas: A case study on Lake Tana Biosphere Reserve
Purpose The purpose of this study was to uncover the impact of social media in supporting environmental conservation (EC) in protected areas. Design/methodology/approach The study has employed both quantitative and qualitative approaches of a cross-sectional type with simple random and purposive sampling were followed. Primary and secondary data sources were also entertained. A total of 146 observations were used in the analysis. A multiple linea…
Tourism as a pathway to livelihood diversification: Evidence from biosphere reserves, Ethiopia
Tourism as a pathway to livelihood diversification: Evidence from biosphere reserves, Ethiopia
Understanding senior citizens’ intentions to use virtual reality for religious tourism in India: A behavioural reasoning theory perspective
The study uses a multi-theoretical approach and the three behavioural theories of Behavioural Reasoning Theory (BRT), Self-Determination Theory (SDT), and Innovation Resistance Theory (IRT) to analyze the motivation of senior citizens to use Virtual Reality (VR) technology for religious tourism. The survey was completed by 300 senior citizens, and PLS-SEM was used to evaluate the results. The study examined the moderating influence of place famil…
Dark side of skin-lightening products: Social responsibility of advertisers
The obsession with fair skin in India has prompted the Ministry of Health and Welfare to propose an amendment in the Drugs and Magic Remedies (Objectionable Advertisements) Act of 1954. This amendment proposes to impose a ban on advertisements promoting skin-fairness products. However, with the proposed amendment, companies have adopted innovative strategies to rebrand their products and shift the spotlight from fair skin to glowing skin. Yet, th…
Social media as a pathway to environmental conservation in protected areas: A case study on Lake Tana Biosphere Reserve
Purpose The purpose of this study was to uncover the impact of social media in supporting environmental conservation (EC) in protected areas. Design/methodology/approach The study has employed both quantitative and qualitative approaches of a cross-sectional type with simple random and purposive sampling were followed. Primary and secondary data sources were also entertained. A total of 146 observations were used in the analysis. A multiple linea…
Tourism as a pathway to livelihood diversification: Evidence from biosphere reserves, Ethiopia
Dark side of skin-lightening products: Social responsibility of advertisers
The obsession with fair skin in India has prompted the Ministry of Health and Welfare to propose an amendment in the Drugs and Magic Remedies (Objectionable Advertisements) Act of 1954. This amendment proposes to impose a ban on advertisements promoting skin-fairness products. However, with the proposed amendment, companies have adopted innovative strategies to rebrand their products and shift the spotlight from fair skin to glowing skin. Yet, th…
Prioritising crowdfunding benefits: A fuzzy-AHP approach
Understanding senior citizens’ intentions to use virtual reality for religious tourism in India: A behavioural reasoning theory perspective
The study uses a multi-theoretical approach and the three behavioural theories of Behavioural Reasoning Theory (BRT), Self-Determination Theory (SDT), and Innovation Resistance Theory (IRT) to analyze the motivation of senior citizens to use Virtual Reality (VR) technology for religious tourism. The survey was completed by 300 senior citizens, and PLS-SEM was used to evaluate the results. The study examined the moderating influence of place famil…
The role of social media marketing in Ethiopian tourism and hospitality organizations: Applying the unified theory of acceptance and use of technology model
Being one of the modern marketing technologies, social media marketing is effective to reach the right target market and it is widely utilized by business entities and tourism destinations to promote products and services.Through applying the Unified Theory of acceptance and Use of Technology model, this research is designed to examine how tourism principal service providers use social media marketing.SPSS version 23 was employed to compute mean,…
A Time-lagged Examination of Voluntary and Task-related Green Behavior in the Travel Industry
With climate change continuing to threaten the earth’s ecosystems, the travel industry is under increased pressure to adopt green policies. The effective implementation of these policies is largely dependent on employee commitment, but research offering insights into employees’ green behavior in the travel industry is sparse. We addressed this gap using the value-belief-norm theory to conceptualize the drivers of employees’ task-related and volun…
Advancing Consumer Studies Through a Systematic Review of Sustainable Consumption and Sustainable Development Goals
Sustainable consumption (SC) has become a critical pillar in advancing the United Nations Sustainable Development Goals (SDGs). This study delves into the interdisciplinary literature on SC and the SDGs to develop a comprehensive framework. Drawing on an analysis of 225 articles, the study uncovers structural patterns, identifies dominant thematic domains, traces longitudinal research trends and establishes interconnections between SC and specifi…
Sustainable supply chain management in the global coffee industry: Bibliometric analysis and research agenda
Coffee is one of the most important agricultural cash crops worldwide. However, recently, the industry is entertaining various sustainability challenges. As a result, sustainability has become a critical focus area for scholars, driving extensive investigation into triple bottom lines. However, the results of previous studies are fragile, making it challenging to understand the intellectual, conceptual, and knowledge domains. Hence, this study ai…
Business (6 works) · Marketing (6 works) · Computer Science (4 works) · Political science (4 works) · Digital Marketing and Social Media (3 works) · Economics (3 works) · Environmental Sustainability in Business (3 works) · Marketing (3 works) · Sociology (3 works) · Tourism (3 works)