Jayoung Koo
Biographic Data
| ID | 3783697 |
|---|---|
| NAME | Jayoung Koo |
| GIVEN NAMES | Jayoung |
| FAMILY NAME | Koo |
| SIGNATURE | KOO J |
| AFFILIATIONS | Augsburg University |
| ORCID | 0000-0001-6990-4065 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Don’t put all your green eggs in one basket
Although marketers are increasingly developing strategies to promote environmentally‐friendly images for their brands, little is known about green brand architecture strategies. The current study examines two sub‐branding strategies and finds that when green products are dispersed across several sub‐brands (vs. concentrated within one sub‐brand), consumers are more likely to infer that the overall parent brand is environmentally friendly. The sin…
Building an Exploratory Model for Part‐time Sales Associates’ Turnover Intentions
This study focused on the development of a conceptual model of the turnover intention of part‐time sales associates in apparel retailing. A convenience sample of 294 college students who were part‐time sales associates was used to test the model. In this initial model, self‐efficacy and work competencies indirectly influenced turnover intention through work engagement, which in turn positively affected work effort. Work effort and work engagement…
No prominent works on this page.
Building an Exploratory Model for Part‐time Sales Associates’ Turnover Intentions
This study focused on the development of a conceptual model of the turnover intention of part‐time sales associates in apparel retailing. A convenience sample of 294 college students who were part‐time sales associates was used to test the model. In this initial model, self‐efficacy and work competencies indirectly influenced turnover intention through work engagement, which in turn positively affected work effort. Work effort and work engagement…
Don’t put all your green eggs in one basket
Although marketers are increasingly developing strategies to promote environmentally‐friendly images for their brands, little is known about green brand architecture strategies. The current study examines two sub‐branding strategies and finds that when green products are dispersed across several sub‐brands (vs. concentrated within one sub‐brand), consumers are more likely to infer that the overall parent brand is environmentally friendly. The sin…
Business (2 works) · Economics (2 works) · Marketing (2 works) · Psychology (2 works) · Advertising (1 work) · Applied Psychology (1 work) · Brand Engagement (1 work) · Brand equity (1 work) · Brand management (1 work) · Brand strategy (1 work)