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Hyun‐hwa Lee

Biographic Data

ID3783797
NAMEHyun‐hwa Lee
GIVEN NAMESHyun‐hwa
FAMILY NAMELee
SIGNATURELEE H H
AFFILIATIONSInha University
ORCID0000-0002-2044-0308
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS4
AUTHOR COUNT6
EDITOR COUNT0
FIRST PUBLICATION YEAR2009
LATEST PUBLICATION YEAR2021
H-INDEX1
  • Social media photo activity, internalization, appearance comparison, and body satisfaction

    Open Access•Minsun Lee, Hyun‐hwa Lee et al.•ARTICLE•Computers in Human Behavior•2021

  • Objective versus subjective comparisons of body size against thin media models, media pressures, internalization, and body satisfaction

    Open Access•Minsun Lee, Hyun‐hwa Lee et al.•ARTICLE•The Social Science Journal•2019•References: 10

    This study examined associations among the objective and subjective comparisons of one's own body versus thin media models, media pressure, internalization, and body satisfaction. Korean females aged between 20 and 39 years (n = 300) completed an online self-report questionnaire incorporating measures of these constructs. Body mass index (BMI) and perceived body size similarity to thin media models were used to measure objective and subjective co…

  • A Test of the Expanded Tripartite Dual Pathway Model in Physically Active Korean Men

    Open Access•Minsun Lee, Hyun‐hwa Lee et al.•ARTICLE•Sex Roles•2019•Cited by: 1•References: 5

  • Environmentally Friendly Apparel Products

    Open Access•Heekang Moon, Hyun‐hwa Lee et al.•ARTICLE•Social Behavior and Personality…•2018

    The aim of the study was to investigate consumers' value perceptions of apparel companies' activities in regard to environmentally friendly apparel products. We recruited women living in USA to obtain 593 responses for statistical analysis of the data. The results suggest that the fit between environmentally friendly products and a fast fashion brand is important for fashion consumers, and a good fit of the fast fashion brand with sustainability …

  • The Effect of Intangibility on the Perceived Risk of Online Mass Customization

    Open Access•Heekang Moon, Hyun‐hwa Lee et al.•ARTICLE•Social Behavior and Personality…•2015

    We examined the effect of intangibility on the perceived risk of online mass customization (OMC) from utilitarian (usefulness) and hedonic (enjoyment) perspectives. We collected 400 valid responses using an online survey in Korea. Both generality of intangibility and mental intangibility had a significant effect on the utilitarian and hedonic aspects of perceived risk. In addition, perceived risk had a significant effect on user intention toward …

  • Body Satisfaction and Attitude Theory

    Open Access•Hyun‐hwa Lee, Mary Lynn Damhorst et al.•ARTICLE•Family and Consumer Sciences…•2009•Cited by: 3•References: 90

    Reasoned action theory is adapted to study the influence of body satisfaction and subjective norm (the role of others) on behavioral intention and behavior to change the body. Data are collected from 301 female undergraduate students. Causal model analyses are conducted by a maximum‐likelihood estimation procedure using LISREL 8.72. Overall, fit of the model is highly adequate. Participants who have high body satisfaction scores are less likely t…

  • Body Satisfaction and Attitude Theory

    Open Access•Hyun‐hwa Lee, Mary Lynn Damhorst et al.•ARTICLE•Family and Consumer Sciences…•2009•Cited by: 3•References: 90

    Reasoned action theory is adapted to study the influence of body satisfaction and subjective norm (the role of others) on behavioral intention and behavior to change the body. Data are collected from 301 female undergraduate students. Causal model analyses are conducted by a maximum‐likelihood estimation procedure using LISREL 8.72. Overall, fit of the model is highly adequate. Participants who have high body satisfaction scores are less likely t…

  • A Test of the Expanded Tripartite Dual Pathway Model in Physically Active Korean Men

    Open Access•Minsun Lee, Hyun‐hwa Lee et al.•ARTICLE•Sex Roles•2019•Cited by: 1•References: 5

  • Body Satisfaction and Attitude Theory

    Open Access•Hyun‐hwa Lee, Mary Lynn Damhorst et al.•ARTICLE•Family and Consumer Sciences…•2009•Cited by: 3•References: 90

    Reasoned action theory is adapted to study the influence of body satisfaction and subjective norm (the role of others) on behavioral intention and behavior to change the body. Data are collected from 301 female undergraduate students. Causal model analyses are conducted by a maximum‐likelihood estimation procedure using LISREL 8.72. Overall, fit of the model is highly adequate. Participants who have high body satisfaction scores are less likely t…

  • The Effect of Intangibility on the Perceived Risk of Online Mass Customization

    Open Access•Heekang Moon, Hyun‐hwa Lee et al.•ARTICLE•Social Behavior and Personality…•2015

    We examined the effect of intangibility on the perceived risk of online mass customization (OMC) from utilitarian (usefulness) and hedonic (enjoyment) perspectives. We collected 400 valid responses using an online survey in Korea. Both generality of intangibility and mental intangibility had a significant effect on the utilitarian and hedonic aspects of perceived risk. In addition, perceived risk had a significant effect on user intention toward …

  • Environmentally Friendly Apparel Products

    Open Access•Heekang Moon, Hyun‐hwa Lee et al.•ARTICLE•Social Behavior and Personality…•2018

    The aim of the study was to investigate consumers' value perceptions of apparel companies' activities in regard to environmentally friendly apparel products. We recruited women living in USA to obtain 593 responses for statistical analysis of the data. The results suggest that the fit between environmentally friendly products and a fast fashion brand is important for fashion consumers, and a good fit of the fast fashion brand with sustainability …

  • Objective versus subjective comparisons of body size against thin media models, media pressures, internalization, and body satisfaction

    Open Access•Minsun Lee, Hyun‐hwa Lee et al.•ARTICLE•The Social Science Journal•2019•References: 10

    This study examined associations among the objective and subjective comparisons of one's own body versus thin media models, media pressure, internalization, and body satisfaction. Korean females aged between 20 and 39 years (n = 300) completed an online self-report questionnaire incorporating measures of these constructs. Body mass index (BMI) and perceived body size similarity to thin media models were used to measure objective and subjective co…

  • A Test of the Expanded Tripartite Dual Pathway Model in Physically Active Korean Men

    Open Access•Minsun Lee, Hyun‐hwa Lee et al.•ARTICLE•Sex Roles•2019•Cited by: 1•References: 5

  • Social media photo activity, internalization, appearance comparison, and body satisfaction

    Open Access•Minsun Lee, Hyun‐hwa Lee et al.•ARTICLE•Computers in Human Behavior•2021

Psychology (6 works) · Social Psychology (5 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Eating Disorders and Behaviors (4 works) · Perception (3 works) · Social Psychology (3 works) · Business (2 works) · Computer Science (2 works) · Internalization (2 works) · Marketing (2 works)

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