Hasliza Hassan
Biographic Data
| ID | 3783838 |
|---|---|
| NAME | Hasliza Hassan |
| GIVEN NAMES | Hasliza |
| FAMILY NAME | Hassan |
| SIGNATURE | HASSAN H |
| AFFILIATIONS | Multimedia University |
| ORCID | 0000-0003-3632-2557 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Digital entrepreneurship through social media commerce
Purpose Digital entrepreneurship has been taking the world market by storm, and there is no sign of slowing down. This study aims to discover the possibility of boosting the digital entrepreneurship intention, specifically in social media commerce, through relatedness and competence. Design/methodology/approach Data were collected through social media platforms. A total of 416 data were used for descriptive and structural equation modelling. Find…
Sustaining a stunning physical appearance among career women in Malaysia
Having a presentable physical appearance may be one of the hidden success factors for most career women. The continuously increasing number of career women in the workforce, especially in professional fields, may start a revolution in the beauty industry, especially in slimming centres. In line with the current competitive work culture, the number of slimming centres has increased to cater to the needs of career women. This research is based on a…
Sustaining a Stunning Physical Appearance Among Career Women in Malaysia
Patrons’ behaviours towards Malaysian slimming centres
Purpose Slimming centres have become a hot spot for people to reduce their size and reshape their body figure through the sophisticated and modern treatments that are provided by the therapists. The purpose of this paper is to examine the influence of price, place and promotion on the behavioural intention to consume the slimming treatments. Design/methodology/approach This research is a cross-sectional study in which 308 primary data were collec…
Obesity and overweight issues could undermine Malaysia’s competitiveness
Purpose The Malaysian lifestyle has been undergoing changes over time. With better socio-economic conditions, Malaysians tend to consume more food today than they did previously. Excessive intakes of high calorie foods combined with little daily physical activity have led to increased numbers of overweight and obese people in the population. The purpose of this paper is to compare the incidence of overweight and obesity in the population in Malay…
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Obesity and overweight issues could undermine Malaysia’s competitiveness
Purpose The Malaysian lifestyle has been undergoing changes over time. With better socio-economic conditions, Malaysians tend to consume more food today than they did previously. Excessive intakes of high calorie foods combined with little daily physical activity have led to increased numbers of overweight and obese people in the population. The purpose of this paper is to compare the incidence of overweight and obesity in the population in Malay…
Patrons’ behaviours towards Malaysian slimming centres
Purpose Slimming centres have become a hot spot for people to reduce their size and reshape their body figure through the sophisticated and modern treatments that are provided by the therapists. The purpose of this paper is to examine the influence of price, place and promotion on the behavioural intention to consume the slimming treatments. Design/methodology/approach This research is a cross-sectional study in which 308 primary data were collec…
Sustaining a Stunning Physical Appearance Among Career Women in Malaysia
Sustaining a stunning physical appearance among career women in Malaysia
Having a presentable physical appearance may be one of the hidden success factors for most career women. The continuously increasing number of career women in the workforce, especially in professional fields, may start a revolution in the beauty industry, especially in slimming centres. In line with the current competitive work culture, the number of slimming centres has increased to cater to the needs of career women. This research is based on a…
Digital entrepreneurship through social media commerce
Purpose Digital entrepreneurship has been taking the world market by storm, and there is no sign of slowing down. This study aims to discover the possibility of boosting the digital entrepreneurship intention, specifically in social media commerce, through relatedness and competence. Design/methodology/approach Data were collected through social media platforms. A total of 416 data were used for descriptive and structural equation modelling. Find…
Consumer Retail Behavior Studies (2 works) · Digital Marketing and Social Media (2 works) · Medicine (2 works) · Structural equation modeling (2 works) · Adventure Sports and Sensation Seeking (1 work) · Advertising (1 work) · Beauty (1 work) · Business (1 work) · Confirmatory factor analysis (1 work) · Consumer Perception and Purchasing Behavior (1 work)