Rajeev Sharma
Biographic Data
| ID | 3787174 |
|---|---|
| NAME | Rajeev Sharma |
| GIVEN NAMES | Rajeev |
| FAMILY NAME | Sharma |
| SIGNATURE | SHARMA R |
| AFFILIATIONS | Chitkara University |
| ORCID | 0009-0009-7056-2205 |
| VERIFIED | Yes |
| TOTAL WORKS | 17 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 17 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1990 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
The Role of Illustration in Shaping Visual Narratives in Indian Advertising
Visual communication has become predominant in capturing consumer attention and perception in the fast-changing environment that is Indian advertising. Illustration is among other visual elements that contribute to crafting interesting stories that can easily convey the brand messages. This paper discusses the importance of illustration in Indian advertising through the lens of brand identity, emotional appeal, cultural representation, and how it…
Ai-Based Educational Video Summarization
The proliferation of digital educational content in exponential amounts has led to the creation of an urgency among the efficient methods of summarization that can be used to create large instructional videos into meaningful and succinct features. Educational video summarization is an AI-powered system based on advanced machine learning and natural language processing and computer vision algorithms to provide short, context-rich summaries to make…
Ethical Concerns in Ai-Generated Sculptural Art
The accelerated development of AI-created sculptural works has set new standards of creativity, authors, and expression of material, but it also delivers some serious ethical issues, questionable by conventional artistic and cultural paradigms. As the roles of generative models, mesh networks in 3D and computational fabrication tools continue to be integrated into the sculptural ideation and production processes, questions of authenticity of the …
Social Life in Northern India
Botanical repositories for Indian medicinal plants
Dynamics of Agricultural Growth in Jammu and Kashmir
This article examines the trajectory of agricultural growth in the Union Territory (UT) of Jammu and Kashmir from 1960–1961 to 2022–2023, leveraging secondary data sources. By employing time-series modelling, this study investigates the impact of selected determinants on agricultural output over the past six decades. Our data visualizations reveal that agricultural growth was very impressive in the erstwhile state even during the peak of insurgen…
Exploring the Efficacy of Integrating Illustration in Package Design
In the current competitive market landscape, companies are actively striving hard to create a distinctive identity from their rival company. Packaging especially in FMCG brands becoming a sales promotional tool. It helps in establishing effective communication and creating a lasting impression on their target audience. Within the constraints of time and with low involvement of the customer the purpose of packaging has been shifted from functional…
Exploring the Impact of Visual Storytelling Through Illustrations in Indian Advertising
Visual storytelling is an approach to communicating brand messages to their target audience in an effective manner. Human easily understands abstract concepts through storytelling shown through different types of visual elements like photographs, illustrations, etc. Several brands use illustrations in their campaigns to build a connection with their target consumer and try to depict the brand’s values, attitudes, and emotions. Illustrations somet…
Assessment of the Relationship between Cultural Product Features and Tourist Perceptions
The historical product aspects affect consumer happiness and choice, it is important to consider they affect tourists' impressionslike their market worth, genuineness, and remembrance value which affect travelers' opinions and purchase choices. The essential elements that influence travelers' choices and draw attention to disparities differently men and women value these attributes. The results imply that cultural products might be made more appe…
In-Depth Assessment of the Influence of Leadership Styles on Team Performance through the Lens of Wisdom Leadership
Examining team efficacy with the lens of leadership styles' effects on team performance of Wisdom Leadership (WL) highlights how different leadership styles impact team performance and highlights the part that WL plays in directing and improving team results through careful, well-considered decision-making. WL can be difficult to assess and use consistently in a variety of circumstances due to its subjective character, and it can ignore environme…
Investigating online tests practices of university staff using data from a learning management system
While research on online tests in higher education is steadily growing, there is little evidence in the literature of the use of learning management systems (LMS), such as BlackboardTM, as rich sources of data on online tests practices. This paper reports on an investigation that used data from BlackboardTM LMS to gain insight into the purpose for and practice of online tests at the Charles Darwin University (CDU) Business School in Australia. Fo…
Access to Modern Agricultural Technologies and Farmer Household Welfare
This article attempts to take up the issue of access to modern technologies and their impact on the welfare of farmer households in the context of India. An attempt has also been made to analyze this issue for different regions of India to provide a comparative picture, which assumes its relevance for holistic policy formulation. The impact of the access of modern agricultural technologies on farmer household welfare is measured by per capita con…
Peace Process and Economic Development
This article tries to unravel the linkages between the prevalence of a peaceful environment and the status of economic development amongst different states of India. The central contention hypothesized in the article is that the: crime rate has negative effect on economic growth. However, only those crimes that affect the investment behaviour, lead to lower growth rate. To test the hypothesis, the rate of murder is used as an indicator of crime. …
India-Japan Ties Poised for Advance as Both Nations Eye China
India and Japan are poised for a rapid advance in their bilateral relations with rich economic and strategic overtones. Straws in the wind suggest that India-Japan ties could reach a historic high by the year's end, well before Tokyo and New Delhi celebrate 60 years of their diplomatic relations. Though Japan and India have been in touch with each other for the last 1500 years, modern diplomatic relations were established on April 28, 1952
Identifying a Framework for Initiating, Sustaining and Managing Innovations in Schools
Innovations in educational organisations have not been researched as intensely as business and industrial organisations in India. If innovations are to flourish in schools, it is critical that the mechanisms which can sustain and encourage them be understood clearly. The present study examined the innovations adopted in four schools and thereby uncovered the system and processes which were conducive to their sustenance. The four schools located i…
Savouring Rajasthan's Shiksha Karmi in a remote village
The Shiksha Karmi Project in Rajasthan, one of the most educationally challenged states, is at the frontiers of alternative models of primary education in India. The key ideas underlying this model are: (i) the taking over of ‘sick’ schools in remote regions of the state and turning them around, (ii) creating new schools driven by demand from the ground, (iii) human resource investments to train local village teachers, (iv) strong linkages betwee…
Communalism and India's Past
Savouring Rajasthan's Shiksha Karmi in a remote village
The Shiksha Karmi Project in Rajasthan, one of the most educationally challenged states, is at the frontiers of alternative models of primary education in India. The key ideas underlying this model are: (i) the taking over of ‘sick’ schools in remote regions of the state and turning them around, (ii) creating new schools driven by demand from the ground, (iii) human resource investments to train local village teachers, (iv) strong linkages betwee…
Communalism and India's Past
Savouring Rajasthan's Shiksha Karmi in a remote village
The Shiksha Karmi Project in Rajasthan, one of the most educationally challenged states, is at the frontiers of alternative models of primary education in India. The key ideas underlying this model are: (i) the taking over of ‘sick’ schools in remote regions of the state and turning them around, (ii) creating new schools driven by demand from the ground, (iii) human resource investments to train local village teachers, (iv) strong linkages betwee…
Identifying a Framework for Initiating, Sustaining and Managing Innovations in Schools
Innovations in educational organisations have not been researched as intensely as business and industrial organisations in India. If innovations are to flourish in schools, it is critical that the mechanisms which can sustain and encourage them be understood clearly. The present study examined the innovations adopted in four schools and thereby uncovered the system and processes which were conducive to their sustenance. The four schools located i…
India-Japan Ties Poised for Advance as Both Nations Eye China
India and Japan are poised for a rapid advance in their bilateral relations with rich economic and strategic overtones. Straws in the wind suggest that India-Japan ties could reach a historic high by the year's end, well before Tokyo and New Delhi celebrate 60 years of their diplomatic relations. Though Japan and India have been in touch with each other for the last 1500 years, modern diplomatic relations were established on April 28, 1952
Peace Process and Economic Development
This article tries to unravel the linkages between the prevalence of a peaceful environment and the status of economic development amongst different states of India. The central contention hypothesized in the article is that the: crime rate has negative effect on economic growth. However, only those crimes that affect the investment behaviour, lead to lower growth rate. To test the hypothesis, the rate of murder is used as an indicator of crime. …
Access to Modern Agricultural Technologies and Farmer Household Welfare
This article attempts to take up the issue of access to modern technologies and their impact on the welfare of farmer households in the context of India. An attempt has also been made to analyze this issue for different regions of India to provide a comparative picture, which assumes its relevance for holistic policy formulation. The impact of the access of modern agricultural technologies on farmer household welfare is measured by per capita con…
Investigating online tests practices of university staff using data from a learning management system
While research on online tests in higher education is steadily growing, there is little evidence in the literature of the use of learning management systems (LMS), such as BlackboardTM, as rich sources of data on online tests practices. This paper reports on an investigation that used data from BlackboardTM LMS to gain insight into the purpose for and practice of online tests at the Charles Darwin University (CDU) Business School in Australia. Fo…
Exploring the Efficacy of Integrating Illustration in Package Design
In the current competitive market landscape, companies are actively striving hard to create a distinctive identity from their rival company. Packaging especially in FMCG brands becoming a sales promotional tool. It helps in establishing effective communication and creating a lasting impression on their target audience. Within the constraints of time and with low involvement of the customer the purpose of packaging has been shifted from functional…
Exploring the Impact of Visual Storytelling Through Illustrations in Indian Advertising
Visual storytelling is an approach to communicating brand messages to their target audience in an effective manner. Human easily understands abstract concepts through storytelling shown through different types of visual elements like photographs, illustrations, etc. Several brands use illustrations in their campaigns to build a connection with their target consumer and try to depict the brand’s values, attitudes, and emotions. Illustrations somet…
Assessment of the Relationship between Cultural Product Features and Tourist Perceptions
The historical product aspects affect consumer happiness and choice, it is important to consider they affect tourists' impressionslike their market worth, genuineness, and remembrance value which affect travelers' opinions and purchase choices. The essential elements that influence travelers' choices and draw attention to disparities differently men and women value these attributes. The results imply that cultural products might be made more appe…
In-Depth Assessment of the Influence of Leadership Styles on Team Performance through the Lens of Wisdom Leadership
Examining team efficacy with the lens of leadership styles' effects on team performance of Wisdom Leadership (WL) highlights how different leadership styles impact team performance and highlights the part that WL plays in directing and improving team results through careful, well-considered decision-making. WL can be difficult to assess and use consistently in a variety of circumstances due to its subjective character, and it can ignore environme…
Ai-Based Educational Video Summarization
The proliferation of digital educational content in exponential amounts has led to the creation of an urgency among the efficient methods of summarization that can be used to create large instructional videos into meaningful and succinct features. Educational video summarization is an AI-powered system based on advanced machine learning and natural language processing and computer vision algorithms to provide short, context-rich summaries to make…
Ethical Concerns in Ai-Generated Sculptural Art
The accelerated development of AI-created sculptural works has set new standards of creativity, authors, and expression of material, but it also delivers some serious ethical issues, questionable by conventional artistic and cultural paradigms. As the roles of generative models, mesh networks in 3D and computational fabrication tools continue to be integrated into the sculptural ideation and production processes, questions of authenticity of the …
Social Life in Northern India
Botanical repositories for Indian medicinal plants
Dynamics of Agricultural Growth in Jammu and Kashmir
This article examines the trajectory of agricultural growth in the Union Territory (UT) of Jammu and Kashmir from 1960–1961 to 2022–2023, leveraging secondary data sources. By employing time-series modelling, this study investigates the impact of selected determinants on agricultural output over the past six decades. Our data visualizations reveal that agricultural growth was very impressive in the erstwhile state even during the peak of insurgen…
The Role of Illustration in Shaping Visual Narratives in Indian Advertising
Visual communication has become predominant in capturing consumer attention and perception in the fast-changing environment that is Indian advertising. Illustration is among other visual elements that contribute to crafting interesting stories that can easily convey the brand messages. This paper discusses the importance of illustration in Indian advertising through the lens of brand identity, emotional appeal, cultural representation, and how it…
Psychology (7 works) · Economics (5 works) · Political science (5 works) · Geography (4 works) · Agricultural risk and resilience (3 works) · Archaeology (3 works) · Business (3 works) · Computer Science (3 works) · Development economics (3 works) · Law (3 works)