Liyin Jin
Biographic Data
| ID | 3793166 |
|---|---|
| NAME | Liyin Jin |
| GIVEN NAMES | Liyin |
| FAMILY NAME | Jin |
| SIGNATURE | JIN L |
| AFFILIATIONS | Fudan University |
| ORCID | 0000-0001-6755-9640 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 28 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 3 |
Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption
This research explores consumers’ responses to sexual appeals in advertisements in the context of access-based consumption. The results indicate that male consumers’ responses toward sexual appeals are more negative when the advertised products are access based (versus ownership based). For female consumers, sexual appeals lead to equally negative responses in the two consumption modes (Study 1). Male consumers react more negatively to sexual app…
How the perceived cost of prosocial action inspires observers to contribute
Conventional wisdom suggests that people are less likely to help when doing so involves a high cost. However, through five experiments, this work demonstrates that when a donor's prosocial action is perceived as costlier, observers are more likely to follow the donor and engage in the same prosocial behaviour (Study 1a, N = 154; Study 1b, N = 127). The effect cannot be attributed to observers’ original preferences for costly prosocial action itse…
Nudging: The unexpected impact on observers' inference of donors' prosocial behavior
We proposed that although nudging may encourage participation, being nudged may undermine the intrinsic motivation of a donor's prosocial behavior in the eyes of an observer. In 3 studies spanning various contexts of prosocial nudging ( N s = 198, 141, and 267 university students, respectively), we demonstrated that observers perceived a donor who was (vs. was not) nudged as less intrinsically motivated to help others. The findings suggested that…
Structured procedures promote placebo effects
The shifting preference for contingent rewards in goal pursuit
This research explored a dynamic self-control process and examined people's preference for contingent rewards during and after the completion of an active focal task. We found that during the completion of such a task, people tend to prefer choice options that undermine their chronic goals as postcompletion rewards. However, by the time that people have completed the focal task and obtained the rewards that they had desired, these options seem le…
How winning changes motivation in multiphase competitions
What drives motivation in multiphase competitions? Adopting a dynamic approach, this research examines how temporary standing-being ahead of (vs. behind) one's opponent-in a multiphase competition shapes subsequent motivation. Six competitions conducted in the lab and in the field demonstrate that the impact of being ahead on contestants' motivation depends on when (i.e., in which phase of the competition) contestants learn they are in the lead. …
When does a service guarantee work? The roles of the popularity of service guarantees and firm reputation
Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference
The present research finds that anthropomorphism, or attributing human characteristics to nonhuman objects, increases consumers’ preference for products with superior appearance. This effect occurs because consumers apply the belief of “beautiful is good,” a pervasive stereotype in person perception, to the judgment of anthropomorphized products. Seven experiments test the propositions. The results show that product anthropomorphism (vs. nonanthr…
How Power States Influence Consumers' Perceptions of Price Unfairness
The present research explores how the power state interacts with comparative references in shaping consumer perceptions of price unfairness. Five experiments found that high-power consumers perceive stronger price unfairness when paying more than other consumers do, whereas low-power consumers perceive stronger unfairness when paying more than they themselves paid in previous transactions. The distinction occurs because consumers experience a thr…
The Unexpected Positive Impact of Fixed Structures on Goal Completion
The current research explores how the structure of a goal, more specifically whether its completion requires completing a set of actions in a fixed sequence or in a flexible order, influences consumers' decision to adopt the goal and how individuals actually fare once they have initiated the goal pursuit. Four experiments demonstrated that although the requirement to complete all goal-related actions following a fixed sequence discourages consume…
Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services
Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services
How Power States Influence Consumers' Perceptions of Price Unfairness
The present research explores how the power state interacts with comparative references in shaping consumer perceptions of price unfairness. Five experiments found that high-power consumers perceive stronger price unfairness when paying more than other consumers do, whereas low-power consumers perceive stronger unfairness when paying more than they themselves paid in previous transactions. The distinction occurs because consumers experience a thr…
The Unexpected Positive Impact of Fixed Structures on Goal Completion
The current research explores how the structure of a goal, more specifically whether its completion requires completing a set of actions in a fixed sequence or in a flexible order, influences consumers' decision to adopt the goal and how individuals actually fare once they have initiated the goal pursuit. Four experiments demonstrated that although the requirement to complete all goal-related actions following a fixed sequence discourages consume…
How winning changes motivation in multiphase competitions
What drives motivation in multiphase competitions? Adopting a dynamic approach, this research examines how temporary standing-being ahead of (vs. behind) one's opponent-in a multiphase competition shapes subsequent motivation. Six competitions conducted in the lab and in the field demonstrate that the impact of being ahead on contestants' motivation depends on when (i.e., in which phase of the competition) contestants learn they are in the lead. …
How the perceived cost of prosocial action inspires observers to contribute
Conventional wisdom suggests that people are less likely to help when doing so involves a high cost. However, through five experiments, this work demonstrates that when a donor's prosocial action is perceived as costlier, observers are more likely to follow the donor and engage in the same prosocial behaviour (Study 1a, N = 154; Study 1b, N = 127). The effect cannot be attributed to observers’ original preferences for costly prosocial action itse…
Structured procedures promote placebo effects
Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference
The present research finds that anthropomorphism, or attributing human characteristics to nonhuman objects, increases consumers’ preference for products with superior appearance. This effect occurs because consumers apply the belief of “beautiful is good,” a pervasive stereotype in person perception, to the judgment of anthropomorphized products. Seven experiments test the propositions. The results show that product anthropomorphism (vs. nonanthr…
Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services
The Unexpected Positive Impact of Fixed Structures on Goal Completion
The current research explores how the structure of a goal, more specifically whether its completion requires completing a set of actions in a fixed sequence or in a flexible order, influences consumers' decision to adopt the goal and how individuals actually fare once they have initiated the goal pursuit. Four experiments demonstrated that although the requirement to complete all goal-related actions following a fixed sequence discourages consume…
How Power States Influence Consumers' Perceptions of Price Unfairness
The present research explores how the power state interacts with comparative references in shaping consumer perceptions of price unfairness. Five experiments found that high-power consumers perceive stronger price unfairness when paying more than other consumers do, whereas low-power consumers perceive stronger unfairness when paying more than they themselves paid in previous transactions. The distinction occurs because consumers experience a thr…
When does a service guarantee work? The roles of the popularity of service guarantees and firm reputation
Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference
The present research finds that anthropomorphism, or attributing human characteristics to nonhuman objects, increases consumers’ preference for products with superior appearance. This effect occurs because consumers apply the belief of “beautiful is good,” a pervasive stereotype in person perception, to the judgment of anthropomorphized products. Seven experiments test the propositions. The results show that product anthropomorphism (vs. nonanthr…
How winning changes motivation in multiphase competitions
What drives motivation in multiphase competitions? Adopting a dynamic approach, this research examines how temporary standing-being ahead of (vs. behind) one's opponent-in a multiphase competition shapes subsequent motivation. Six competitions conducted in the lab and in the field demonstrate that the impact of being ahead on contestants' motivation depends on when (i.e., in which phase of the competition) contestants learn they are in the lead. …
The shifting preference for contingent rewards in goal pursuit
This research explored a dynamic self-control process and examined people's preference for contingent rewards during and after the completion of an active focal task. We found that during the completion of such a task, people tend to prefer choice options that undermine their chronic goals as postcompletion rewards. However, by the time that people have completed the focal task and obtained the rewards that they had desired, these options seem le…
Nudging: The unexpected impact on observers' inference of donors' prosocial behavior
We proposed that although nudging may encourage participation, being nudged may undermine the intrinsic motivation of a donor's prosocial behavior in the eyes of an observer. In 3 studies spanning various contexts of prosocial nudging ( N s = 198, 141, and 267 university students, respectively), we demonstrated that observers perceived a donor who was (vs. was not) nudged as less intrinsically motivated to help others. The findings suggested that…
Structured procedures promote placebo effects
How the perceived cost of prosocial action inspires observers to contribute
Conventional wisdom suggests that people are less likely to help when doing so involves a high cost. However, through five experiments, this work demonstrates that when a donor's prosocial action is perceived as costlier, observers are more likely to follow the donor and engage in the same prosocial behaviour (Study 1a, N = 154; Study 1b, N = 127). The effect cannot be attributed to observers’ original preferences for costly prosocial action itse…
Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption
This research explores consumers’ responses to sexual appeals in advertisements in the context of access-based consumption. The results indicate that male consumers’ responses toward sexual appeals are more negative when the advertised products are access based (versus ownership based). For female consumers, sexual appeals lead to equally negative responses in the two consumption modes (Study 1). Male consumers react more negatively to sexual app…
Psychology (10 works) · Social Psychology (7 works) · Business (5 works) · Advertising (4 works) · Behavioral Health and Interventions (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Social and Intergroup Psychology (4 works) · Computer Science (3 works) · Economics (3 works) · Evolutionary Psychology and Human Behavior (3 works)