Yanqun He
Biographic Data
| ID | 3793167 |
|---|---|
| NAME | Yanqun He |
| GIVEN NAMES | Yanqun |
| FAMILY NAME | He |
| SIGNATURE | HE Y |
| AFFILIATIONS | Fudan University |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 19 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 2 |
When does a service guarantee work? The roles of the popularity of service guarantees and firm reputation
How Power States Influence Consumers' Perceptions of Price Unfairness
The present research explores how the power state interacts with comparative references in shaping consumer perceptions of price unfairness. Five experiments found that high-power consumers perceive stronger price unfairness when paying more than other consumers do, whereas low-power consumers perceive stronger unfairness when paying more than they themselves paid in previous transactions. The distinction occurs because consumers experience a thr…
Service customization
Service customization
How Power States Influence Consumers' Perceptions of Price Unfairness
The present research explores how the power state interacts with comparative references in shaping consumer perceptions of price unfairness. Five experiments found that high-power consumers perceive stronger price unfairness when paying more than other consumers do, whereas low-power consumers perceive stronger unfairness when paying more than they themselves paid in previous transactions. The distinction occurs because consumers experience a thr…
Service customization
How Power States Influence Consumers' Perceptions of Price Unfairness
The present research explores how the power state interacts with comparative references in shaping consumer perceptions of price unfairness. Five experiments found that high-power consumers perceive stronger price unfairness when paying more than other consumers do, whereas low-power consumers perceive stronger unfairness when paying more than they themselves paid in previous transactions. The distinction occurs because consumers experience a thr…
When does a service guarantee work? The roles of the popularity of service guarantees and firm reputation
Business (3 works) · Marketing (3 works) · Advertising (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Consumer Retail Behavior Studies (2 works) · Customer Service Quality and Loyalty (2 works) · Psychology (2 works) · Service (business (2 works) · Agency (philosophy (1 work) · Computer Science (1 work)