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Punam Anand

Dados Biográficos

ID3793172
NOMEPunam Anand
PRENOMESPunam
SOBRENOMEAnand
ASSINATURAANAND P
VERIFICADONão
TOTAL DE OBRAS3
TOTAL DE CITAÇÕES26
TOTAL COMO AUTOR3
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO1988
ANO MAIS RECENTE DE PUBLICAÇÃO1990
ÍNDICE H2
  • Reinterpretation of Mere Exposure or Exposure of Mere Reinterpretation

    Punam Anand, Morris B Holbrook•ARTICLE•Journal of Consumer Research•1990•Citada por: 1

    Journal Article Reinterpretation of Mere Exposure or Exposure of Mere Reinterpretation? Get access Punam Anand, Punam Anand Search for other works by this author on: Oxford Academic PubMed Google Scholar Morris B. Holbrook Morris B. Holbrook Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 17, Issue 2, September 1990, Pages 242–244, https://doi.org/10.1086/208554 Published: 01 Se…

  • The Effect of Vivid Attributes on the Evaluation of Alternatives

    Ann L Mcgill, Punam Anand•ARTICLE•Journal of Consumer Research•1989•Citada por: 13

    The differential attention model and the cognitive elaboration model suggest vivid information has certain properties that exert greater influence on attitudinal judgments than does nonvivid information. To test these models, subjects evaluated alternatives described in terms of vivid and nonvivid attributes and elaborated on the material in high and low elaboration conditions. Our results demonstrate disproportionate influence for vivid versus n…

  • The Formation of Affective Judgments

    Punam Anand, Morris B Holbrook et al.•ARTICLE•Journal of Consumer Research•1988•Citada por: 12

    A dichotic listening task within the context of hemispheric specialization provides evidence for enhanced affective responses toward correctly recognized stimuli and toward words transmitted to the right ear and music transmitted to the left ear. These findings appear to support the cognitive-affective model over the independence hypothesis

  • The Effect of Vivid Attributes on the Evaluation of Alternatives

    Ann L Mcgill, Punam Anand•ARTICLE•Journal of Consumer Research•1989•Citada por: 13

    The differential attention model and the cognitive elaboration model suggest vivid information has certain properties that exert greater influence on attitudinal judgments than does nonvivid information. To test these models, subjects evaluated alternatives described in terms of vivid and nonvivid attributes and elaborated on the material in high and low elaboration conditions. Our results demonstrate disproportionate influence for vivid versus n…

  • The Formation of Affective Judgments

    Punam Anand, Morris B Holbrook et al.•ARTICLE•Journal of Consumer Research•1988•Citada por: 12

    A dichotic listening task within the context of hemispheric specialization provides evidence for enhanced affective responses toward correctly recognized stimuli and toward words transmitted to the right ear and music transmitted to the left ear. These findings appear to support the cognitive-affective model over the independence hypothesis

  • Reinterpretation of Mere Exposure or Exposure of Mere Reinterpretation

    Punam Anand, Morris B Holbrook•ARTICLE•Journal of Consumer Research•1990•Citada por: 1

    Journal Article Reinterpretation of Mere Exposure or Exposure of Mere Reinterpretation? Get access Punam Anand, Punam Anand Search for other works by this author on: Oxford Academic PubMed Google Scholar Morris B. Holbrook Morris B. Holbrook Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 17, Issue 2, September 1990, Pages 242–244, https://doi.org/10.1086/208554 Published: 01 Se…

  • The Formation of Affective Judgments

    Punam Anand, Morris B Holbrook et al.•ARTICLE•Journal of Consumer Research•1988•Citada por: 12

    A dichotic listening task within the context of hemispheric specialization provides evidence for enhanced affective responses toward correctly recognized stimuli and toward words transmitted to the right ear and music transmitted to the left ear. These findings appear to support the cognitive-affective model over the independence hypothesis

  • The Effect of Vivid Attributes on the Evaluation of Alternatives

    Ann L Mcgill, Punam Anand•ARTICLE•Journal of Consumer Research•1989•Citada por: 13

    The differential attention model and the cognitive elaboration model suggest vivid information has certain properties that exert greater influence on attitudinal judgments than does nonvivid information. To test these models, subjects evaluated alternatives described in terms of vivid and nonvivid attributes and elaborated on the material in high and low elaboration conditions. Our results demonstrate disproportionate influence for vivid versus n…

  • Reinterpretation of Mere Exposure or Exposure of Mere Reinterpretation

    Punam Anand, Morris B Holbrook•ARTICLE•Journal of Consumer Research•1990•Citada por: 1

    Journal Article Reinterpretation of Mere Exposure or Exposure of Mere Reinterpretation? Get access Punam Anand, Punam Anand Search for other works by this author on: Oxford Academic PubMed Google Scholar Morris B. Holbrook Morris B. Holbrook Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 17, Issue 2, September 1990, Pages 242–244, https://doi.org/10.1086/208554 Published: 01 Se…

Psychology (3 obras) · Cognition (2 obras) · Social Psychology (2 obras) · Aesthetics (1 obras) · Art (1 obras) · Art history (1 obras) · Behavioral Health and Interventions (1 obras) · Classics (1 obras) · Classics (1 obras) · Cognitive psychology (1 obras)

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