Yigang Pan
Dados Biográficos
| ID | 3793247 |
|---|---|
| NOME | Yigang Pan |
| PRENOMES | Yigang |
| SOBRENOME | Pan |
| ASSINATURA | PAN Y |
| AFILIAÇÕES | York University |
| ORCID | 0000-0002-8958-0528 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAÇÕES | 16 |
| TOTAL COMO AUTOR | 3 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1993 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2021 |
| ÍNDICE H | 2 |
Social movements and international business activities of firms
Language and Consumer Memory
Languages of the Asia-Pacific region, such as Chinese, are based on ideographic writing systems which are radically different from the alphabetic systems used in Western languages, such as English. We propose that structural differences between Chinese and English affect mental representations which, in turn, influence consumer memory of verbal information. Specifically, unaided brand recall should be differentially affected in Chinese and Englis…
The Influence of New Brand Entry on Subjective Brand Judgments
Previous attraction effect studies show that brand choices are affected by the entry of a new brand. However, much remains to be known as to the causes for this effect. This article explores the impact of a new brand entry on consumers' subjective brand judgments. Three specific effects were hypothesized and tested, namely, range, frequency, and categorization. Results from two experiments demonstrate that the new entrant has a significant impact…
Language and Consumer Memory
Languages of the Asia-Pacific region, such as Chinese, are based on ideographic writing systems which are radically different from the alphabetic systems used in Western languages, such as English. We propose that structural differences between Chinese and English affect mental representations which, in turn, influence consumer memory of verbal information. Specifically, unaided brand recall should be differentially affected in Chinese and Englis…
The Influence of New Brand Entry on Subjective Brand Judgments
Previous attraction effect studies show that brand choices are affected by the entry of a new brand. However, much remains to be known as to the causes for this effect. This article explores the impact of a new brand entry on consumers' subjective brand judgments. Three specific effects were hypothesized and tested, namely, range, frequency, and categorization. Results from two experiments demonstrate that the new entrant has a significant impact…
The Influence of New Brand Entry on Subjective Brand Judgments
Previous attraction effect studies show that brand choices are affected by the entry of a new brand. However, much remains to be known as to the causes for this effect. This article explores the impact of a new brand entry on consumers' subjective brand judgments. Three specific effects were hypothesized and tested, namely, range, frequency, and categorization. Results from two experiments demonstrate that the new entrant has a significant impact…
Language and Consumer Memory
Languages of the Asia-Pacific region, such as Chinese, are based on ideographic writing systems which are radically different from the alphabetic systems used in Western languages, such as English. We propose that structural differences between Chinese and English affect mental representations which, in turn, influence consumer memory of verbal information. Specifically, unaided brand recall should be differentially affected in Chinese and Englis…
Social movements and international business activities of firms
Business (2 obras) · China (2 obras) · Consumer Behavior in Brand Consumption and Identification (2 obras) · Psychology (2 obras) · Advertising (1 obras) · Affect (linguistics) (1 obras) · Attraction (1 obras) · Behavioral Health and Interventions (1 obras) · Brand awareness (1 obras) · Brand extension (1 obras)