Carolyn Yoon
Biographic Data
| ID | 3793253 |
|---|---|
| NAME | Carolyn Yoon |
| GIVEN NAMES | Carolyn |
| FAMILY NAME | Yoon |
| SIGNATURE | YOON C |
| AFFILIATIONS | University of Michigan |
| ORCID | 0000-0002-5529-7708 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 66 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1996 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 5 |
Engagement in digital interventions
The notion of “engagement,” which plays an important role in various domains of psychology, is gaining increased currency as a concept that is critical to the success of digital interventions. However, engagement remains an ill-defined construct, with different fields generating their own domain-specific definitions. Moreover, given that digital interactions in real-world settings are characterized by multiple demands and choice alternatives comp…
When Feeling Younger Depends on Others
How do social cues in the immediate environment affect older consumers' tendency to feel younger? And what is the impact of this tendency on consumption? This research investigates the malleability of older consumers' feel-age and the underlying mechanisms by focusing on the influence of contextual social cues and the downstream effects on consumption behavior. Five studies provide evidence that the mere presence of young social cues triggers an …
Products as Pals
Feeling left out has been shown to trigger primal, automatic responses in an attempt to compensate for threats to social belongingness. Such responses typically involve reconnection with other human beings. However, four experiments provide evidence that exposure to or interaction with anthropomorphic consumer products (i.e., products featuring characteristics of being alive through design, interaction, intelligence, responsiveness, and/or person…
Metacognitive Experiences and the Intricacies of Setting People Straight
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments
Functional magnetic resonance imaging (fMRI) was used to investigate whether semantic judgments about products and persons are processed similarly. Our results suggest they are not: comparisons of neural correlates of product versus human descriptor judgments indicated greater activation in the medial prefrontal cortex regions for persons; for products, activation was greater in the left inferior prefrontal cortex, an area known to be involved in…
How Warnings about False Claims Become Recommendations
Telling people that a consumer claim is false can make them misremember it as true. In two experiments, older adults were especially susceptible to this “illusion of truth ” effect. Repeatedly identifying a claim as false helped older adults remem-ber it as false in the short term but paradoxically made them more likely to re-member it as true after a 3 day delay. This unintended effect of repetition comes from increased familiarity with the clai…
Procedural priming effects on spontaneous inference formation
Age Differences in Consumers' Processing Strategies
Relative to younger adults, older adults appear to exhibit greater use of schema-based, as opposed to detailed, processing strategies. This relationship is investigated in an experimental study that examines the moderating influences of two marketing-relevant variables, incongruity of message items and optimal time of day. Signal detection analysis performed on recognition measures serves as basis for assessing strategy use. Both older and younge…
Perceived covariation among the features of ingroup and outgroup members
The authors show a new outgroup homogeneity bias--outgroup covariation. They investigated perceived covariation among the features describing group subtypes. Results support a familiarity covariation effect. Those more familiar with a group perceive lower covariation among features of group members. Results also support an outgroup covariation effect. In cases in which people are less familiar with the outgroup, they perceive greater covariation …
How Warnings about False Claims Become Recommendations
Telling people that a consumer claim is false can make them misremember it as true. In two experiments, older adults were especially susceptible to this “illusion of truth ” effect. Repeatedly identifying a claim as false helped older adults remem-ber it as false in the short term but paradoxically made them more likely to re-member it as true after a 3 day delay. This unintended effect of repetition comes from increased familiarity with the clai…
Perceived covariation among the features of ingroup and outgroup members
The authors show a new outgroup homogeneity bias--outgroup covariation. They investigated perceived covariation among the features describing group subtypes. Results support a familiarity covariation effect. Those more familiar with a group perceive lower covariation among features of group members. Results also support an outgroup covariation effect. In cases in which people are less familiar with the outgroup, they perceive greater covariation …
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments
Functional magnetic resonance imaging (fMRI) was used to investigate whether semantic judgments about products and persons are processed similarly. Our results suggest they are not: comparisons of neural correlates of product versus human descriptor judgments indicated greater activation in the medial prefrontal cortex regions for persons; for products, activation was greater in the left inferior prefrontal cortex, an area known to be involved in…
Age Differences in Consumers' Processing Strategies
Relative to younger adults, older adults appear to exhibit greater use of schema-based, as opposed to detailed, processing strategies. This relationship is investigated in an experimental study that examines the moderating influences of two marketing-relevant variables, incongruity of message items and optimal time of day. Signal detection analysis performed on recognition measures serves as basis for assessing strategy use. Both older and younge…
When Feeling Younger Depends on Others
How do social cues in the immediate environment affect older consumers' tendency to feel younger? And what is the impact of this tendency on consumption? This research investigates the malleability of older consumers' feel-age and the underlying mechanisms by focusing on the influence of contextual social cues and the downstream effects on consumption behavior. Five studies provide evidence that the mere presence of young social cues triggers an …
Products as Pals
Feeling left out has been shown to trigger primal, automatic responses in an attempt to compensate for threats to social belongingness. Such responses typically involve reconnection with other human beings. However, four experiments provide evidence that exposure to or interaction with anthropomorphic consumer products (i.e., products featuring characteristics of being alive through design, interaction, intelligence, responsiveness, and/or person…
Procedural priming effects on spontaneous inference formation
Engagement in digital interventions
The notion of “engagement,” which plays an important role in various domains of psychology, is gaining increased currency as a concept that is critical to the success of digital interventions. However, engagement remains an ill-defined construct, with different fields generating their own domain-specific definitions. Moreover, given that digital interactions in real-world settings are characterized by multiple demands and choice alternatives comp…
Perceived covariation among the features of ingroup and outgroup members
The authors show a new outgroup homogeneity bias--outgroup covariation. They investigated perceived covariation among the features describing group subtypes. Results support a familiarity covariation effect. Those more familiar with a group perceive lower covariation among features of group members. Results also support an outgroup covariation effect. In cases in which people are less familiar with the outgroup, they perceive greater covariation …
Age Differences in Consumers' Processing Strategies
Relative to younger adults, older adults appear to exhibit greater use of schema-based, as opposed to detailed, processing strategies. This relationship is investigated in an experimental study that examines the moderating influences of two marketing-relevant variables, incongruity of message items and optimal time of day. Signal detection analysis performed on recognition measures serves as basis for assessing strategy use. Both older and younge…
Procedural priming effects on spontaneous inference formation
How Warnings about False Claims Become Recommendations
Telling people that a consumer claim is false can make them misremember it as true. In two experiments, older adults were especially susceptible to this “illusion of truth ” effect. Repeatedly identifying a claim as false helped older adults remem-ber it as false in the short term but paradoxically made them more likely to re-member it as true after a 3 day delay. This unintended effect of repetition comes from increased familiarity with the clai…
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments
Functional magnetic resonance imaging (fMRI) was used to investigate whether semantic judgments about products and persons are processed similarly. Our results suggest they are not: comparisons of neural correlates of product versus human descriptor judgments indicated greater activation in the medial prefrontal cortex regions for persons; for products, activation was greater in the left inferior prefrontal cortex, an area known to be involved in…
Metacognitive Experiences and the Intricacies of Setting People Straight
Products as Pals
Feeling left out has been shown to trigger primal, automatic responses in an attempt to compensate for threats to social belongingness. Such responses typically involve reconnection with other human beings. However, four experiments provide evidence that exposure to or interaction with anthropomorphic consumer products (i.e., products featuring characteristics of being alive through design, interaction, intelligence, responsiveness, and/or person…
When Feeling Younger Depends on Others
How do social cues in the immediate environment affect older consumers' tendency to feel younger? And what is the impact of this tendency on consumption? This research investigates the malleability of older consumers' feel-age and the underlying mechanisms by focusing on the influence of contextual social cues and the downstream effects on consumption behavior. Five studies provide evidence that the mere presence of young social cues triggers an …
Engagement in digital interventions
The notion of “engagement,” which plays an important role in various domains of psychology, is gaining increased currency as a concept that is critical to the success of digital interventions. However, engagement remains an ill-defined construct, with different fields generating their own domain-specific definitions. Moreover, given that digital interactions in real-world settings are characterized by multiple demands and choice alternatives comp…
Psychology (9 works) · Social Psychology (7 works) · Cognitive psychology (4 works) · Computer Science (4 works) · Behavioral Health and Interventions (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Decision-Making and Behavioral Economics (3 works) · Psychology of Moral and Emotional Judgment (3 works) · Advertising (2 works) · Affect (linguistics) (2 works)