Leilei Gao
Biographic Data
| ID | 3793305 |
|---|---|
| NAME | Leilei Gao |
| GIVEN NAMES | Leilei |
| FAMILY NAME | Gao |
| SIGNATURE | GAO L |
| AFFILIATIONS | Is an associate professor of marketing, The Chinese University of Hong Kong, Shatin, NT, Hong Kong |
| ORCID | 0000-0002-7841-5412 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 52 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 3 |
The Small Predicts Large Effect in Crowdfunding
Entrepreneurs are increasingly relying on online crowdfunding-the use of online platforms to raise money from a large number of people-to finance their ventures. This research explores the proposition that the amounts contributed by the majority of funders in the early stages of a crowdfunding campaign may have a counterintuitive influence on follow-up contributions and on the campaign's fundraising success. Findings from an analysis of real-worl…
Wanting Ever More
What drives consumers to invest repeated efforts to acquire rewards? This research shows that the temporal arrangement of effort investment and reward dispensation can affect people’s motivation to earn more rewards. Two procedures for acquiring rewards are examined: a piecemeal procedure, whereby rewards are acquired gradually through repeated small efforts, and a lump-sum procedure, whereby a number of rewards are acquired all at once after a l…
Choosing Between Two Evils
Previous research has examined how people resolve self-control dilemmas in which goal-congruent and goal-incongruent choices are both present. In the present research, however, the participants were asked to choose between two hedonically appealing options that were equally detrimental to a health goal. Six experiments show that activating a health goal decreases the choice share of the more salient, goal-incongruent option, leading the less sali…
"The "Shaken Self
The present research shows that when a confidently held self-view (e.g., “I am an exciting person”) is temporarily cast in doubt, individuals are motivated to choose products that bolster their original self-view (e.g., choosing brands with exciting brand personalities). The findings across three studies suggest that subtle manipulations can temporarily “shake” one's self-view confidence, resulting in an increased propensity of choosing self-view…
"The "Shaken Self
The present research shows that when a confidently held self-view (e.g., “I am an exciting person”) is temporarily cast in doubt, individuals are motivated to choose products that bolster their original self-view (e.g., choosing brands with exciting brand personalities). The findings across three studies suggest that subtle manipulations can temporarily “shake” one's self-view confidence, resulting in an increased propensity of choosing self-view…
The Small Predicts Large Effect in Crowdfunding
Entrepreneurs are increasingly relying on online crowdfunding-the use of online platforms to raise money from a large number of people-to finance their ventures. This research explores the proposition that the amounts contributed by the majority of funders in the early stages of a crowdfunding campaign may have a counterintuitive influence on follow-up contributions and on the campaign's fundraising success. Findings from an analysis of real-worl…
Wanting Ever More
What drives consumers to invest repeated efforts to acquire rewards? This research shows that the temporal arrangement of effort investment and reward dispensation can affect people’s motivation to earn more rewards. Two procedures for acquiring rewards are examined: a piecemeal procedure, whereby rewards are acquired gradually through repeated small efforts, and a lump-sum procedure, whereby a number of rewards are acquired all at once after a l…
Choosing Between Two Evils
Previous research has examined how people resolve self-control dilemmas in which goal-congruent and goal-incongruent choices are both present. In the present research, however, the participants were asked to choose between two hedonically appealing options that were equally detrimental to a health goal. Six experiments show that activating a health goal decreases the choice share of the more salient, goal-incongruent option, leading the less sali…
"The "Shaken Self
The present research shows that when a confidently held self-view (e.g., “I am an exciting person”) is temporarily cast in doubt, individuals are motivated to choose products that bolster their original self-view (e.g., choosing brands with exciting brand personalities). The findings across three studies suggest that subtle manipulations can temporarily “shake” one's self-view confidence, resulting in an increased propensity of choosing self-view…
Wanting Ever More
What drives consumers to invest repeated efforts to acquire rewards? This research shows that the temporal arrangement of effort investment and reward dispensation can affect people’s motivation to earn more rewards. Two procedures for acquiring rewards are examined: a piecemeal procedure, whereby rewards are acquired gradually through repeated small efforts, and a lump-sum procedure, whereby a number of rewards are acquired all at once after a l…
Choosing Between Two Evils
Previous research has examined how people resolve self-control dilemmas in which goal-congruent and goal-incongruent choices are both present. In the present research, however, the participants were asked to choose between two hedonically appealing options that were equally detrimental to a health goal. Six experiments show that activating a health goal decreases the choice share of the more salient, goal-incongruent option, leading the less sali…
The Small Predicts Large Effect in Crowdfunding
Entrepreneurs are increasingly relying on online crowdfunding-the use of online platforms to raise money from a large number of people-to finance their ventures. This research explores the proposition that the amounts contributed by the majority of funders in the early stages of a crowdfunding campaign may have a counterintuitive influence on follow-up contributions and on the campaign's fundraising success. Findings from an analysis of real-worl…
Psychology (4 works) · Behavioral Health and Interventions (2 works) · Computer Science (2 works) · Economics (2 works) · Advertising (1 works) · Affect (linguistics) (1 works) · Art History and Market Analysis (1 works) · Artificial Intelligence (1 works) · Business (1 works) · Cognition (1 works)