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Rongrong Zhou

Biographic Data

ID3793307
NAMERongrong Zhou
GIVEN NAMESRongrong
FAMILY NAMEZhou
SIGNATUREZHOU R
AFFILIATIONSHong Kong University of Science and Technology
ORCID0000-0003-2727-5170
VERIFIEDYes
TOTAL WORKS9
TOTAL CITATIONS38
AUTHOR COUNT9
EDITOR COUNT0
FIRST PUBLICATION YEAR2003
LATEST PUBLICATION YEAR2024
H-INDEX3
  • Spectrum–effect relationship combined with bioactivity evaluation to discover the main anxiolytic active components of Baihe Dihuang decoction

    Open Access•Lin Tang, Hongqing Zhao et al.•ARTICLE•Journal of Ethnopharmacology•2024

  • Adaptive restraint design for a diverse population through machine learning

    Open Access•Wenbo Sun, Jiacheng Liu et al.•ARTICLE•Frontiers in Public Health•2023

    Objective: Using population-based simulations and machine-learning algorithms to develop an adaptive restraint system that accounts for occupant anthropometry variations to further enhance safety balance throughout the whole population. Methods: Two thousand MADYMO full frontal impact crash simulations at 35 mph using two validated vehicle/restraint models representing a sedan and an SUV along with a parametric occupant model were conducted based…

  • Ginsenoside Rb1 protects against diabetes-associated metabolic disorders in Kkay mice by reshaping gut microbiota and fecal metabolic profiles

    Open Access•Rongrong Zhou, Dan He et al.•ARTICLE•Journal of Ethnopharmacology•2023

  • Sophora alopecuroides L: An ethnopharmacological, phytochemical, and pharmacological review

    Open Access•Ruizhou Wang, Xinxin Deng et al.•ARTICLE•Journal of Ethnopharmacology•2020

  • The pharmacological properties of Ophiocordyceps xuefengensis revealed by transcriptome analysis

    Open Access•Jian Jin, Wenli Kang et al.•ARTICLE•Journal of Ethnopharmacology•2018

  • How Long Did I Wait? The Effect of Construal Levels on Consumers' Wait Duration Judgments

    Open Access•Jing Wang, Jiewen Hong et al.•ARTICLE•Journal of Consumer Research•2018•Cited by: 3•References: 39

    We examine how construal levels affect wait duration judgments through two different routes: one based on consumers' subjective feelings (an affective route) and the other based on mental markers (a cognitive route). We further identify the conditions under which the affective versus the cognitive route operates. We theorize that low-level construal people generate more wait-unrelated thoughts during the wait than high-level construal people. Thi…

  • The Effect of Self-Construal on Spatial Judgments

    Aradhna Krishna, Rongrong Zhou et al.•ARTICLE•Journal of Consumer Research•2008•Cited by: 4•References: 34

    Much prior literature has focused on the effect of self-construal on social judgment. We highlight the role of self-construal in spatial judgments. We show that individuals with independent (vs. interdependent) self-construals are more prone to spatial judgment biases in tasks in which the context needs to be included in processing; they are less prone to spatial judgment biases in tasks in which the context needs to be excluded in processing. We…

  • Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers& Investment Goals

    Rongrong Zhou, Michel Tuan Pham•ARTICLE•Journal of Consumer Research•2004•Cited by: 21•References: 17

    We propose that consumers ’ investment decisions involve processes of promotion and prevention regulation that are managed across separate mental accounts, with different financial products seen as representative of promotion versus prevention. Consistent with this hypothesis, we show that (a) investors are differentially sensitive to gains and losses and differentially risk seeking depending on the financial products being considered and (b) tha…

  • Looking Back: Exploring the Psychology of Queuing and the Effect of the Number of People Behind

    Rongrong Zhou, Dilip Soman•ARTICLE•Journal of Consumer Research•2003•Cited by: 10

    Queues are a ubiquitous phenomenon. This research investigates consumers' affective experiences in a queue and their decisions to leave the queue after having spent some time in it (reneging). In particular, we find in our first two studies that, as the number of people behind increases, the consumer is in a relatively more positive affective state and the likelihood of reneging is lower. While a number of explanations may account for this effect…

  • Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers& Investment Goals

    Rongrong Zhou, Michel Tuan Pham•ARTICLE•Journal of Consumer Research•2004•Cited by: 21•References: 17

    We propose that consumers ’ investment decisions involve processes of promotion and prevention regulation that are managed across separate mental accounts, with different financial products seen as representative of promotion versus prevention. Consistent with this hypothesis, we show that (a) investors are differentially sensitive to gains and losses and differentially risk seeking depending on the financial products being considered and (b) tha…

  • Looking Back: Exploring the Psychology of Queuing and the Effect of the Number of People Behind

    Rongrong Zhou, Dilip Soman•ARTICLE•Journal of Consumer Research•2003•Cited by: 10

    Queues are a ubiquitous phenomenon. This research investigates consumers' affective experiences in a queue and their decisions to leave the queue after having spent some time in it (reneging). In particular, we find in our first two studies that, as the number of people behind increases, the consumer is in a relatively more positive affective state and the likelihood of reneging is lower. While a number of explanations may account for this effect…

  • The Effect of Self-Construal on Spatial Judgments

    Aradhna Krishna, Rongrong Zhou et al.•ARTICLE•Journal of Consumer Research•2008•Cited by: 4•References: 34

    Much prior literature has focused on the effect of self-construal on social judgment. We highlight the role of self-construal in spatial judgments. We show that individuals with independent (vs. interdependent) self-construals are more prone to spatial judgment biases in tasks in which the context needs to be included in processing; they are less prone to spatial judgment biases in tasks in which the context needs to be excluded in processing. We…

  • How Long Did I Wait? The Effect of Construal Levels on Consumers' Wait Duration Judgments

    Open Access•Jing Wang, Jiewen Hong et al.•ARTICLE•Journal of Consumer Research•2018•Cited by: 3•References: 39

    We examine how construal levels affect wait duration judgments through two different routes: one based on consumers' subjective feelings (an affective route) and the other based on mental markers (a cognitive route). We further identify the conditions under which the affective versus the cognitive route operates. We theorize that low-level construal people generate more wait-unrelated thoughts during the wait than high-level construal people. Thi…

  • Looking Back: Exploring the Psychology of Queuing and the Effect of the Number of People Behind

    Rongrong Zhou, Dilip Soman•ARTICLE•Journal of Consumer Research•2003•Cited by: 10

    Queues are a ubiquitous phenomenon. This research investigates consumers' affective experiences in a queue and their decisions to leave the queue after having spent some time in it (reneging). In particular, we find in our first two studies that, as the number of people behind increases, the consumer is in a relatively more positive affective state and the likelihood of reneging is lower. While a number of explanations may account for this effect…

  • Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers& Investment Goals

    Rongrong Zhou, Michel Tuan Pham•ARTICLE•Journal of Consumer Research•2004•Cited by: 21•References: 17

    We propose that consumers ’ investment decisions involve processes of promotion and prevention regulation that are managed across separate mental accounts, with different financial products seen as representative of promotion versus prevention. Consistent with this hypothesis, we show that (a) investors are differentially sensitive to gains and losses and differentially risk seeking depending on the financial products being considered and (b) tha…

  • The Effect of Self-Construal on Spatial Judgments

    Aradhna Krishna, Rongrong Zhou et al.•ARTICLE•Journal of Consumer Research•2008•Cited by: 4•References: 34

    Much prior literature has focused on the effect of self-construal on social judgment. We highlight the role of self-construal in spatial judgments. We show that individuals with independent (vs. interdependent) self-construals are more prone to spatial judgment biases in tasks in which the context needs to be included in processing; they are less prone to spatial judgment biases in tasks in which the context needs to be excluded in processing. We…

  • The pharmacological properties of Ophiocordyceps xuefengensis revealed by transcriptome analysis

    Open Access•Jian Jin, Wenli Kang et al.•ARTICLE•Journal of Ethnopharmacology•2018

  • How Long Did I Wait? The Effect of Construal Levels on Consumers' Wait Duration Judgments

    Open Access•Jing Wang, Jiewen Hong et al.•ARTICLE•Journal of Consumer Research•2018•Cited by: 3•References: 39

    We examine how construal levels affect wait duration judgments through two different routes: one based on consumers' subjective feelings (an affective route) and the other based on mental markers (a cognitive route). We further identify the conditions under which the affective versus the cognitive route operates. We theorize that low-level construal people generate more wait-unrelated thoughts during the wait than high-level construal people. Thi…

  • Sophora alopecuroides L: An ethnopharmacological, phytochemical, and pharmacological review

    Open Access•Ruizhou Wang, Xinxin Deng et al.•ARTICLE•Journal of Ethnopharmacology•2020

  • Adaptive restraint design for a diverse population through machine learning

    Open Access•Wenbo Sun, Jiacheng Liu et al.•ARTICLE•Frontiers in Public Health•2023

    Objective: Using population-based simulations and machine-learning algorithms to develop an adaptive restraint system that accounts for occupant anthropometry variations to further enhance safety balance throughout the whole population. Methods: Two thousand MADYMO full frontal impact crash simulations at 35 mph using two validated vehicle/restraint models representing a sedan and an SUV along with a parametric occupant model were conducted based…

  • Ginsenoside Rb1 protects against diabetes-associated metabolic disorders in Kkay mice by reshaping gut microbiota and fecal metabolic profiles

    Open Access•Rongrong Zhou, Dan He et al.•ARTICLE•Journal of Ethnopharmacology•2023

  • Spectrum–effect relationship combined with bioactivity evaluation to discover the main anxiolytic active components of Baihe Dihuang decoction

    Open Access•Lin Tang, Hongqing Zhao et al.•ARTICLE•Journal of Ethnopharmacology•2024

Medicine (5 works) · Computer Science (3 works) · Psychology (3 works) · Social Psychology (3 works) · Traditional medicine (3 works) · Behavioral Health and Interventions (2 works) · Biology (2 works) · Cognitive psychology (2 works) · Construal level theory (2 works) · Decision-Making and Behavioral Economics (2 works)

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